Apr 2021 – Dec 2022 · 1 yr 8 mos · Bangalore Urban, Karnataka, India

Jan 2019 – Feb 2021 · 2 yrs 1 mo · Pune, Maharashtra, India

• Analyze the SME sectors in India, key industry benchmarks, emerging trends and deliver business insights
• Conduct market research /personal interviews to evaluate the adoption of internet in the SMEs in India
• Create wireframes, user personas for design team to help them understand the target segment
• Developed detailed product requirements for customer management, delivery management, case management and vendor management
• Prepare a strategic roadmap for long-term product starting from MVP to multi-phase enhancements
• Prepare a product strategy and marketing plan to target the right customer segment in the country.
• Act as Business Relationship Manager for the Product, working with various entities.
• Create concise, compelling content and business case to present and sell concepts to SME
• Work closely with business and technology teams in developing a cohesive digital strategy that delivers the best products for our customers

May 2016 – Jan 2019 · 2 yrs 8 mos · Pune Area, India

• Developed a peer to peer job referral platform (B2C) from conceptualization to the end product
• Performed data analysis, user interactions to uncover valuable insights, improved the referral conversion by 300%
• Build reward system application focusing on user engagement and increased user retention by 15%.
• Build invite system application focusing on user expansion and increased the user acquisition rate by 40 % in 2 months
• Analyzing the user behavior/ set up and measure KPIs to improve UX, increased average time spent by 35 %
• Planned and executed marketing campaigns across various channels to increase the eyeballs by 5x in 3 months
• Managed product development cycle from requirements specifications to final testing and release of the product
• Worked on SEO for improving the rank of InstaRefr.com, reached top 5 pages in Google search for certain keywords

Jul 2015 – Mar 2017 · 1 yr 8 mos · Pune Area, India

• Complete solution ownership of SAP CRM Interaction Centre solution (EIC/FIC/VIC) used by over 100,000 users.
• Working directly with business customers and driving the design thinking sessions with business and SI Partner for new requirements.
• Solution review and approval for the delivery done by the system integrator.
• Optimizing the existing solution by code re-usability and improving the system performance to improve end to end process time.
• Responsible for improving the usability and the end user experience for the interaction center.
• Responsible for IT delivery of all the demands in CRM area for both Finance and HR.
• Delivered over 8 demands 4 roll outs including more than 2500MD effort.
• Managing the SI partner like Accenture, Infosys, HCL Technologies and IBM to deliver the demands on time and managing the UAT and go-live and post go-live support.
• Assisted in data scrambling of CRM data.
• Responsible for validating the BAU support solutions for any incidents.
• Driving the innovation in CRM by introduction of new enhancement packs and new technology HTML 5, SAP-UI5, HANA, EHP3.
• Responsible for the SAP development of mobile solution for the CRM applications in Neptune.
• Creating custom ABAP reports for business requirements.

Mar 2014 – Jun 2015 · 1 yr 3 mos · Pune Area, India

Jan 2012 – Feb 2014 · 2 yrs 1 mo · Chandigarh Area, India

• Ownership of an entire module of an SAP solution for a fortune 500 company.
• Coordination with client and functional team to gather the requirements for the development.
• Recommend improvements and enhancements in the existing system to the client
• Led a team of eight people to successfully deliver the code to the client within the deadline
• Complete redesign and customized the existing SAP CRM solution to reduce no of click by 75% and increased system efficiency by 200%
• Successfully integrated mass upload features in SAP CRM
• Worked on various marketing attributes such as External List Management, campaign management and alert management.
• Managed effective communication channel between stakeholders, offshore and onsite teams. Keeping work within agreed upon constraints (time, scope and cost), issue resolution and managing expectations at all front.
• Was involved in various stages of project lifecycle Requirement gathering, Implementation, Maintenance and Support. Worked on CRM Implementation and Support projects

Sep 2010 – Jan 2012 · 1 yr 4 mos · Chandigarh Area, India