Jun 2025 – Nov 2025 · 5 mos · Bangalore Urban, Karnataka, India · Hybrid

• I lead a team of 7 product designers, managers, and researchers to craft world-class experiences for My11Circle, one of India’s leading fantasy cricket platforms (40 million users). Driving the design vision, research initiatives, and design system maturity, I partner closely with product and business leadership to deliver engaging, player-first features that scale to millions of cricket fans nationwide. My focus spans building a strong design culture, enabling innovation in gameplay formats, and ensuring design decisions are deeply rooted in user research and data.

Aug 2024 – May 2025 · 9 mos

• Persuading stakeholders to embrace design strategies across the organization.
• Maintaining and influencing cross-functional partners on the product strategy and vision.
• Identifying success metrics for ensuring design solutions continue to deliver value
• Providing direction, inspiration, and mentorship to the teams, in line with product and organization strategy
• Operating autonomously but providing strategic guidance to leadership while managing the team.
• Provide strategy and new thinking for unmet opportunities, and champion that vision.

Mar 2022 – Aug 2024 · 2 yrs 5 mos

• Leading the experience design team of AdTech & FCC to design solutions throughout the product lifecycle
• Oversee high-quality work in a fast-paced environment, provide design thought leadership, and inspire the team to go above and beyond
• Leading end-to-end design process
• Building design strategies and vision for products and teams
• Manage a high-performing team: Attract, retain, develop, and manage talents to reach their best potentials
• Regularly communicate with leadership to ensure visibility and priority alignment

Feb 2020 – Mar 2022 · 2 yrs 1 mo

• Part of AdTech design team at Flipkart, building one of the leading digital advertising platform. The platform delivers a holistic view of a consumer’s purchase journey post ad interactions and also highlights the effectiveness of the advertising campaigns. With 100 million registered users and 10 million daily visitors, it has the largest qualified commerce audience in the country and hence guarantees a larger reach and impact
• Roles and Responsibility:
• Identify and frame user-centered problems effectively
• Plan and facilitate problem identification and solutioning workshops with stakeholders.
• Work on major feature initiatives from concept to shipping
• Plan and execute research experiments and heuristic reviews to evaluate the usefulness and usability of product features.
• Meaningfully collaborate with PMs on product specs.
• Participate in sprint planning and quarterly roadmap discussions, scrum master for the design team
• Plan and execute exploratory research and experiments including conceptual prototypes to inform product strategy
• Support your product and engineering teammates in building deep empathy for our users

Aug 2018 – Feb 2020 · 1 yr 6 mos · Chennai, Tamil Nadu, India

• Roles and Responsibility:
• Identify and frame user-centered problems effectively
• Plan and facilitate problem identification and solutioning workshops.
• Create low- to high-fidelity sketches, wireframes, content, and visual designs, and build interactive prototypes to communicate and test concepts and ideas
• Plan and execute research experiments and heuristic reviews to evaluate the usefulness and usability of product features.
• Collaborate with the product and engineering teams throughout the agile planning, design and development process to deliver released product that meets design intent.
• Collaborate with your team, soliciting and providing feedback to ensure product experiences meet UX quality standards for workflow, interaction design and microcopy.
• Plan and execute exploratory research and experiments including conceptual prototypes to inform product strategy
• Contribute to the creation of journey maps, and vision documents to influence product backlog prioritization and planning activities
• Manage the backlog and prioritization of your design work to keep your team moving
• Support your product and engineering teammates in building deep empathy for our users
• Participate in team-wide initiatives to improve design processes and practices

Oct 2017 – Aug 2018 · 10 mos · Hyderabad Area, India

• Empower labs is India’s 1st Augmented Reality Gaming tech startup. Based out of Hyderabad and are working in niche and upcoming field of Augmented Reality. Their flagship product - 'DELTA T' will be a location based mobile MMO game based on Augmented Reality.
• Roles and Responsibility:
• Leading a team of creative designer, game artist, 3D artist to deliver a great user experience
• Propose user interface and experience solutions, based on game features
• Effectively evaluate quality of user interface, make constructive suggestions for change
• Translate various models of player behavior into conceptual diagrams, wireframes, visual mockups, information architecture diagrams, interaction specifications and prototypes.
• Research, validate, and iterate various features in the roadmap before they reach development
• Understand what players really want from mobile gaming experiences.
• Analyze business requirements, market analysis, user feedback, app usage data and usability study findings, user testing data to create user-centric designs.
• Work closely with other team members by collaborating on multiple aspects of the development process to ensure the game’s success.
• Develop and maintain detailed user-interface specifications and design documents.

Jan 2017 – Oct 2017 · 9 mos · Hyderabad, Telangana, India

• Roles and Responsibility:
• Conceptualize, design and deliver intuitive and compelling designs for a complex, multiplatform (windows desktop, mac desktop, iOS mobile, iOS tablet, Androd mobile, Android tablet, blackberry mobile, web/browsers, Java, etc.) product suite that clearly support customer needs and business objectives.
• Work with R&D leadership, Product Management, and Architecture teams to create a shared understanding of the impact of technical, architectural, and platform decisions on the user experience.
• Create interactive prototypes as proof of concept of the software product solution, serving as the starting point for requirements validation, conceptual design validation and basis for iterative development activities
• Support Program and Product Management by performing user research, developing ongoing relationships with customers to build a shared understanding of their problems and needs.
• Identify and create user personas, buyer personas, and usage scenarios.
• Validate designs with customers and other stakeholders through usability testing and statistical analysis of results in order to drive iterative improvements throughout the development lifecycle, as well as establish usability test measurements through a standardized scorecard.

Jan 2015 – Jan 2017 · 2 yrs · Hyderabad Area, India

• Roles and Responsibility:
• Interacted with senior stakeholders to understand business intent
• Conducted user research with actual users to understand needs and pain points
• Articulate the information architecture, workflows, and processes surrounding the user experience
• Contributed positively to design discussions by creating sketches, wireframes, process flows and prototypes
• Conducted usability tests on product flows and designs to identify areas of improvement
• Collaborated with product management and engineering to ensure seamless and continuous development and deployment
• Mentored junior UX Designers

Apr 2012 – Dec 2014 · 2 yrs 8 mos · Hyderabad Area, India

• Responsible for UI/UX designing of Product & Planning
• Designed and crafted pixel-perfect interfaces with a high attention to detail.
• Developed new user-facing features.
• Designed and delivered user workflows, personas, product flow, UI prototypes, mockups, and detailed design specifications.
• Create mockups with consideration of product lifecycle from requirements to prototypes to launch.
• Worked closely with developers to ensure your designs are built to given technical specifications.

Mar 2012 – Mar 2013 · 1 yr · Jaipur Area, India

• Successfully designed and delivered more than 23 projects
• Worked on technology HTML, CSS, Javascript and jQuery
• Responsible for user experience design and development
• Managed and mentored team of 2 junior user experience designers and developers.
• Worked closely with executives to define product business requirements and produced comprehensive, detailed development documentation
• Responsible for formal user testing
• Worked simultaneously on multiple tasks while dealing with changing priorities; always maintained a strong sense of accountability and ability to meet deadlines

Jul 2011 – Mar 2012 · 8 mos · Chandigarh Area, India

• Responsible for Online Marketing Strategy & UI/UX designing for Clients.
• Designing UI/UX and development
• Mobile UI/UX design and development
• Web design and development

Feb 2010 – Apr 2010 · 2 mos · Chandigarh Area, India

• Responsible for Web Designing.
• Designing UI/UX and development
• Web design and development
• Video making in Adobe After Effects