Jun 2023 – Aug 2024 · 1 yr 2 mos · Singapore · Remote

• 1. Developed and executed comprehensive Go-to-Market (GTM) strategies, including assembling and managing cross-functional teams to ensure successful market entry and growth.
• 2. Collaborated with web developers, designers, and branding teams to establish cohesive brand guidelines, launch a fully functional website, and create essential marketing materials such as pitch decks, sales decks, and tokenomics presentations.
• 3. Led day-to-day marketing operations, executing co-marketing activities with partners, including campaigns, Twitter Spaces, AMAs, and event promotions, to drive brand visibility and engagement.
• 4. Planned and launched key marketing initiatives, including the ZkAGI Brand Ambassadors Program, ZkAGI Cluster Dashboard, and KoL campaigns, driving community growth and product adoption.
• 5. Produced compelling content for social media and SEO, including writing scripts for Instagram and YouTube reels, while coordinating with external agencies to execute marketing tasks and promoting ZkAGI through virtual and offline events.

Jun 2022 – May 2023 · 11 mos · Remote

• Collaborated with product and tech team to develop strategic social media marketing initiatives for Midas Capital and Salted Social
• Investigated competitors and demographics to compare and evaluate the best marketing techniques for promoting Liquid Staking Campaigns
• Screened and approved social media marketing campaigns and plans before implementation to meet target goals.
• Engaged in client meetings to brainstorm new ideas for upcoming partnership launches for Midas Capital

May 2022 – Jul 2022 · 2 mos · Chennai, Tamil Nadu, India

• Worked with marketing managers to develop digital campaign strategies, researching target audiences to launch Jump.Trade Cricket NFT collection and Game Launch
• Carried out research and prepared presentations for the game launch in collaboration with colleagues.
• Strategise the initiatives and build a roadmap for the MCL NFT launch which includes community relationship management
• Analysed market trends and advised the senior team members on budgeting for NFT promotion

Aug 2021 – Apr 2022 · 8 mos · Toronto, Ontario, Canada · Remote

• Worked in a cross functioning roles with digital media, content planning, and social media teams to drive brand innovation, engagement, and penetration across marketing ecosystems along with head strategy ·
• Collaborating with the Account Supervisor or Manager, Client Services, on the preparation of marketing recommendations, strategies, and actions for their respective clients.
• Providing market research, analyses, and insights into the latest industry trends. Developing actionable marketing strategies driven by insight, channeled by cultural understanding, and powered through research.
• Planning the digital communication strategies and how different digital collaterals like websites, social media, banners, mailers, etc. would fit into the larger strategy for client campaign success.
• Responsible to drive the strategical conversation with the client to understand their needs and keep giving new ideas throughout the campaign execution/ helping the clients with strategic inputs that help take the brand to the next level.
• Worked on multiple strategies for clients from the various niche in the crypto industry like Exchanges (KuCoin, WazirX, AQRU, Ctrade, Eqonex, Cobidex, Mudrex); NFT (AAANFT, Colexion, Metaplan); DEFI (Uniris, Luna Swap, Optyn, EasyFi), Protocols and few others.
• Working closely with CEO in his advisory team to create strategic plans for GameStar Exchange, for their Token Launch, Beta Testnet launch, and mainnet launch.
• Also working as a Marketing Strategy Advisor for Megaverse to help them drive growth in their initial buildup days/launch days.

May 2021 – Aug 2021 · 3 mos · Toronto, Ontario, Canada · Remote

• Communicating with clients to understand their objectives, goals, or needs to develop marketing strategies to promote products or services
• Formulate, direct and coordinate marketing activities and content strategy to promote products and services, working with internal teams.
• Gather data on competitors and analyze their method of digital marketing
• Worked with clients like Remitano, Attrace, Crypto Performance, Nord Finance, Shieldex etc.
• I have also worked on developing dashboards for internal marketing and clients to measure their weekly and monthly marketing activities, which include tracking social media campaign KPIs, Influencer marketing KPIs and SEO KPIs.
• Have also worked with the sales team to create various sales proposals for multiple new leads which included market research, competitor research and data gathering required to help sales convert the leads.

Aug 2021 – Mar 2022 · 7 mos · Casper, Wyoming, United States · Remote

• Worked on building campaigns and marketing strategies to increase brand presence in India, Africa and South East Asia Region
• Worked on improving brand web presence by deploying effective SEO strategies
• Worked with multiple teams and external agencies for exchange and GMS token launch

Apr 2018 – Jun 2020 · 2 yrs 2 mos · New Delhi Area, India · On-site

• Wrote high quality content around various topics covering 17 SDGs daily for website viewers and monthly magazine subscribers of Urban Update Magazine.
• Edit and rewrite articles assigned time to time, and perform extensive research to collect data including images to develop info graphs.
• Designed and executed social media strategy to increase brand awareness and engage daily news consumers on Facebook, Twitter, LinkedIn and via email newsletter.
• Planning, optimizing and managing ad's posted on various social media handles and google.
• Worked closely with Designers and Editors to finalize and publish monthly magazines, pamphlets and other print items for events.
• Running and optimizing Ad campaigns on Facebook, Instagram, Twitter, LinkedIn an YouTube.
• Managing National and International events from planning to execution phase which include planning social media outreach campaigns, partnership management and media management,
• Developed new website for international events and managing daily content posting on Urban Update website, also worked as content moderator for AIILSG website.

Jul 2017 – Jan 2018 · 6 mos · New Delhi Area, India

• Monitoring online presence of the company's brand to engage with users and strengthen customer relationships.
• Planning and institute social media marketing plans for brand promotion.
• Developed marketing content such as blogs, promotional materials and advertisements for social media.