Jan 2021 – Nov 2025 · 4 yrs 10 mos · Mumbai, Maharashtra, India · Hybrid

• Brands: RummyCircle | My11Circle | Wowzy Ludo| PokerCircle

Jun 2019 – Dec 2020 · 1 yr 6 mos · Mumbai, Maharashtra, India

• I take sessions on the basics of Social Listening/ ORM and its business implication in the world of Digital Marketing.

Jul 2018 – Jan 2021 · 2 yrs 6 mos · Mumbai, Maharashtra, India

• Mentored and led the ORM, Social Listening and Insights team for 22feet across India.
• Few things that I did during my tenure:
• Structured and upskilled the ORM and Social Listening Process
• Creating insightful reports from social, digital and secondary research for the brand, consumer, competitor and category
• Launched Spotify's first digital command centre
• Crisis reporting to monitor and preempt issues from cascading into a crisis. Mitigate crises through timely intervention and volume prediction. Handled the PR crisis for brands like McDonald's, Spotify, Tanishq, Toyota, Volkswagen, and suggesting suitable strategies.
• Making custom dashboards on the Social Listening Tools for monitoring brand health.
• Spotting real-time trends and advising brands and internal teams of relevant opportunities to drive topical consumer engagement.
• Helping the NBD and the strategy team for winning new business pitches.
• Generated business insights, weeekly/monthly/quarterly reports for more than 17+ brands across 22feet.
• Generating overall ORM & Social Listening revenue of 2 CR+
• Client Servicing and Consulting
• Brands handled:
• Spotify India | Volkswagen India | McDonald's India | Delhi Airport | Tanishq | Youtube Creators India | Toyota India | Hero Moto Corp | TTK Prestige | Levis | Kingfisher | GITAM| and many more
• Awards:
• 2021
• 2 Bronze Spikes Asia (Spotify)
• 13 Kyoorius Baby Elephants (12 Spotify,1 McDonald's India)
• 2019
• 5 Kyoorius Baby Elephants; 1 Kyoorius Blue Elephant (Spotify)
• 3 Lemon Awards ; 1 Client of the Year (Spotify)
• 2 EFFIE Silvers (Spotify)
• 1 Silver Digies for McDonald’s 10-year challenge | Mcdonald’s India - Best use of Social Media Marketing
• 1 Bronze in Digital Media Awards for "Aap Ke Zamane Mein Baap Ke Zamane Ke Daam" | Mcdonald's India- Best Campaign, Online Advertising and Digital Direct Response

Dec 2016 – Dec 2017 · 1 yr · Mumbai Area, India

• Delivered ₹50L+ savings in brand marketing through vendor negotiations & campaign optimization, while managing social media strategy, community engagement, and competition benchmarking in the B2B travel space.
• Launched growth initiatives (WhatsApp marketing, Facebook Lead Gen, loyalty programs, microsites) and developed the brand identity for TripJack, laying the foundation for its market positioning

Apr 2016 – Nov 2016 · 7 mos · Mumbai Metropolitan Region

• Clients I managed : Genpact, Force Motors, Danfoss, Andhra Pradesh State Government and Britannia Good Day.
• Delivered 24% organic growth in shares and 27% higher engagement while managing accounts for
• Genpact, Force Motors, BrandZ & Good Day.
• Recognized as Employee of the Agency after executing high-visibility campaigns like live-tweeting BrandZ with Shereen Bhan, which trended organically on Twitter

Jan 2016 – Mar 2016 · 2 mos · Mumbai Metropolitan Region

• Strategic Consulting, including marketing plan & brand strategy.
• Enabling the SMEs/MSMEs for their strong online presence.
• Online content management, online marketing and website analytics.
• Responsible for maintaining the online presence.
• Working and coordinating with the creative team for crafting content, site promotions, email newsletters, and online outreach campaign for the client.

Sep 2013 – Jan 2016 · 2 yrs 4 mos · Mumbai Metropolitan Region

• Played a key role in product development and upgrades of PayMate’s offerings (including mobile banking apps for SIB, Syndicate Bank, and Dena Bank) and set up the company’s social media and PR presence, revamping brand marketing to strengthen awareness and engagement
• Recognised as Runner-up at the Manthan Awards 2013 (BFSI category) for driving PayMate’s innovation in digital payments
• Launched PayMateXpress as a B2B solution for automating payments.
• Integrated SEO and optimized the rank from 1,20,000 to 47,000 in period of 3 months
• Key role in all major product development and upgrades of PayMate.
• Positioning PayMate as a leader in payment processing industry. Revamping the corporate website for better positioning and giving a fresh look.

Apr 2013 – Jul 2013 · 3 mos · Mumbai Metropolitan Region

• Client: Zydus Wellness (Sugarfree, Actilife, Nutralite Cheese)
• Media Planning and scheduling for the campaigns of Sugarfree and Actilife. (April, 2013)
• Understanding and implementation of TAM, Tardiss and other processes.
• Doing a comparative study on the IPl and digitization impact on advertising and media planning.
• Enhancing vendor relationships and coordinating with creative agencies.