Jul 2025 – Dec 2025 · 5 mos · Gurugram, Haryana, India · On-site

Dec 2024 – Jul 2025 · 7 mos · Gurugram, Haryana, India · On-site

• Currently supporting the retail team by developing and maintaining daily sales reports and interactive dashboards to enable data-driven decision-making. Key responsibilities include:
• Tracking daily sales performance across regions and channels
• Monitoring ROI of trade and promotional activities
• Analyzing year-over-year growth and monthly sales trends
• Creating and automating reports for key retail KPIs (e.g., sell-in/sell-out, distribution reach, stock availability, and channel performance)
• Leveraging Power BI and Excel to visualize essential trade marketing metrics and performance indicators
• Focused on improving reporting efficiency and delivering insights that drive sales strategy and execution.

Mar 2024 – Oct 2024 · 7 mos · Gurugram, Haryana, India · Remote

• Crafting a line digital products for data driven personal finance and productivity.
• Handled multiple freelance projects ranging from consulting to concept design and ideation.

Nov 2023 – Feb 2024 · 3 mos

• Utilised this time in exploring Product design and UX design. Learned design tools and practiced UI design skills on personal projects.
• Joined design community and actively participated in virtual cohort and design challenges.
• Learned communications from an independent design service provider/ consultant in the areas of initial discovery calls, outreach and acquisition.
• Completed my design portfolio with 3 UX case studies.

Dec 2018 – Oct 2023 · 4 yrs 10 mos · Gurugram, Haryana, India · On-site

• Led data quality assurance for Google Search Features across 10+ domains, ensuring accurate search results by resolving product issues and feature requests. Used advanced Excel, SQL, and data analysis to identify anomalies and streamline workflows, achieving a 20% faster issue resolution time and an 11% boost in overall quality, enhancing search relevance and user satisfaction.
• Collaborated on ETL and data reconciliation processes using advanced reconciliation tools, task prioritization and monitoring bugs to meet strict SLAs on turnaround times meeting client’s expectation on expedited time lines.
• Conducted in-depth analysis of user interaction data, feeding insights to track and report on KPIs aimed towards product optimization and feature performance addressing content and search engine coverage issues which led to 75% increase in search visibility.
• Received Excellence Award Q3(2019-2020) for demonstrating high level technical expertise, proactive contribution and taking project initiatives & responsibilities.
• Mentored 60+ Analysts in tools proficiency, technical learning and best practices resulting in a project throughput improvement of 98%.

Nov 2015 – Oct 2018 · 2 yrs 11 mos · Gurgaon, Haryana, India · On-site

• Contributed to data refinement for Google Merchant Center, improving impressions by 15% through targeted analysis of user behavior.
• Created and organized product categories for Amazon Prime same-day delivery during its expansion in the US.
• Identified and categorized user intentions, enhancing user experience and driving sales, resulting in a 20% increase in click-through rates.
• Optimized search results and enhanced merchants' Product Listing Ads (PLA) through effective training of search bots and implementation of clustering techniques.