Aug 2020 – Mar 2022 · 1 yr 7 mos

Mar 2020 – Aug 2020 · 5 mos

Aug 2017 – Aug 2020 · 3 yrs · Pune Area, India

Feb 2016 – Jul 2017 · 1 yr 5 mos · Pune Area, India

Jun 2015 – Feb 2016 · 8 mos · Pune

• With Hem.com, I worked with our management team to help align UX and product team in task setup, conducting UX reviews, team & culture building activities.
• Helped define product strategy for hem during which our online sales grew almost 3x in the first year.
• Led efforts in integrating 3rd party user tracking tool on the website to facilitate data driven decisions by analysing heat maps, setting up funnels and going through recorded user sessions.
• Set up user interviews through user brain, analyse videos and draw informed conclusions to enhance and evolve user experience.
• As a UX contributor I worked in collaboration with the PM and UX team on Invite a friend program for hem and redesigning the product page experience amongst other projects.

Jul 2014 – May 2015 · 10 mos · Pune Area, India

• Worked collaboratively with Director of UX on managing both B2B and B2C UX teams along with continuously evolving the overall enterprise application experience.
• Career guidance, defining roles for the UX team and conducting performance reviews.
• Worked with the product management team and Directors of various technology teams to define product roadmaps, task prioritization.
• Helped in setting up the UX Hiring process.

Oct 2012 – Jun 2014 · 1 yr 8 mos · Pune Area, India

• Led a 4 person UX team to set up the entire Warehouse Management, Content Management, Supplier Management and Marketing Systems for Fab in collaboration with the product mangers.
• Warehouse Management:
• Created workflows and experiences across multiple devices like handheld computers, screens and scanning devices across packing and receiving stations.
• Defining process for receiving, put-away, picking, packing, cross-docking, shipping, replenishment, returns, inventory controls.
• Constantly evolving the workflows and designs to make the experience more efficient. During which shipped 2x more products with 50% less workforce in 3 quarters after launch.
• Content Management & Marketing:
• Evolving fab’s CMS by conducting interviews with our primary stakeholders to increase productivity and efficiency.
• Worked on various project like responsive promotion tool, browse page manager, landing page and Site Builder, NPS Dashboard.
• Supply Chain & Inventory Management:
• Responsible for designing tools related to order fulfillments, purchase and customer service which include purchase order creation, inventory management, returns, shipping with 3rd party fulfilment, payment transactions.

Nov 2011 – Sep 2012 · 10 mos · Pune Area, India

• Defined design guidelines for the enterprise application.
• User research, requirement gathering, UX reviews, quality assurance testing.
• Designing wireframes and end-to-end mocks for various tools, tables and info-graphics for the Content Management and Marketing Systems.
• Collaboratively worked on consumer UX for mobile website for fab.com

Feb 2011 – Oct 2011 · 8 mos · Pune Area, India

• Worked on a Employee engagement and task/performance management system.