Dec 2024 – Mar 2025 · 3 mos · Remote

• Defined GTM and retention loops for an AI note-taking tool in US healthtech
• Mapped therapist workflows; built segment-specific onboarding that raised first-session completion.
• Rolled out lifecycle comms guiding users from trial to paid - automated upsell triggers tied to usage.
• Implemented outbound and inbound sales and marketing campaigns to achieve customer acquisition targets.

Sep 2024 – May 2025 · 8 mos · Remote

• Supported editorial growth and automations for an online tech journalism website.
• Designed and led timely and relevant SEO-driven content strategies depending on the news cycle, helping scale from 0 to 1000+ unique monthly readers in under 2 months.
• Built an editorial calendar, AI news framework, and partnership pipelines.
• Accelerated the programming, editing, knowledge and media strategy, and web design strategy.
• Automated outreach and sourcing for AI tutorials and industry commentary with veterans in the AI industry.
• Partnered with the editorial team to research and structure content for founder interviews, product launches, and trend analysis.
• Implemented analytics tracking and performance dashboards to measure what resonates with AI-curious audiences.

Apr 2024 – Sep 2024 · 5 mos · Bengaluru, Karnataka, India · Remote

• Scaled global AI-for-good organisation through content, SEO, and partner projects.
• Built a contributor-first content engine that doubled organic reach via case studies, thought pieces, and syndication.
• Implemented SEO fundamentals (keyword clusters, internal links) to lift organic search traffic.
• Launched partner spotlight webinars, merging community stories with lead generation for enterprise prospects.

Dec 2023 – Mar 2024 · 3 mos · Remote

• Engineered acquisition funnels for a personalised learning SaaS web application powered with AI
• Crafted value-driven content pillars that turned organic and social traffic into qualified sign-ups.
• Introduced low-CAC partner campaigns with creators; built tracking stack (UTMs + GA4) for attribution.
• Aligned messaging across Discord community, founder profiles, ads, landing, and in-app tips.

Aug 2022 – Nov 2022 · 3 mos · United States

• Designing and executing monthly programming to promote the understanding of Learning Engineering.
• Collaborating with other ambassadors working in various areas of learning engineering to gain a broader understanding of the field.

Jan 2022 – Sep 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India · Hybrid

• Scaled an AI audio tool from idea to mass-market adoption through marketing strategies and PLG
• Led the marketing team across digital campaigns, content, and user acquisition, helping grow the platform from launch to over 500K users in 18 months.
• Built and ran campaigns across LinkedIn, Facebook, Instagram, Twitter (X), and SEO to reach video creators, podcasters, gamers, and filmmakers.
• Created email marketing workflows for 500K+ subscribers with 23% open rates and 16% click rates using A/B tests, personalization, and smart segmentation.
• Improved sign-up conversion rates through continuous testing of landing pages, email content, and user flows.
• Ran successful week-long campaign with JBL and Rolling Stone India, featuring interviews with A.R. Rahman and other top artists.
• Built the narrative and creative assets that won early PR and creator endorsements.
• Spun up a weekly experiment rhythm: organic content, app experiments, pricing A/B.

Mar 2021 – Jul 2021 · 4 mos · Remote

• Consulting with business units, software developers, and analytics team, to design and build services within AWS to protect PII data of users in the data platform.
• Developing and scaling solutions from POC to final deployment, involving AWS Lambda, S3, DynamoDB, Kinesis Firehose, and other AWS services.
• Managing cloud environments and access permissions in accordance with company security guidelines.

Apr 2019 – Aug 2020 · 1 yr 4 mos · Gurgaon, India

• Built renewal-driven systems for B2B SaaS assessment platform
• Championed data-led customer onboarding, support, and periodic review that clarified churn drivers and boosted renewal success.
• Partnered with product & sales to launch nurture journeys that moved leads from demo to contract faster.
• Set up the experimentation cadence (email, landing pages, customisation requests) that became part of quarterly OKRs.

Jan 2018 – Apr 2019 · 1 yr 3 mos · Gurgaon, India

• Orchestrated daily deliveries and projects to improve quality, grow question banks, and assessment solutions tailored for clients. Thereby, we fulfilled their HR-technology requirements and strategic mission of mapping technical competency frameworks.
• Consulted directly with client executives for 200+ key, international, and mid-market accounts for complete cycle of sales and product deliveries.
• Led content roadmaps and operations with regards expansion to new international geographies post acquisition by Mercer.
• Coordinated activities around User Acceptance Testing of product enhancements including development of UAT Test Plans, synergizing with Product Teams on client requirements and ensuring internal/external release quality.
• Curated and delivered analytical expertise for product launches and report mapping requests requiring higher-level data analysis in association with Sales, Product and Success teams.
• Streamlined pipelines for product launches validated by evidence-based Proof of Concepts (POCs) for several Fortune 500 companies, increasing Key Account revenue stake in the organization from 15% to 45%.

Aug 2017 – Jan 2018 · 5 mos · New Delhi Area, India · On-site

• Troubleshooted network operation problems in for North India region, and ensured smooth minimum-latency operation of Wi-Fi set up by Google and GOI at 50+ railway stations in Northern India.
• Escalated complicated issues to management, other IT resources, third parties and/or vendors, as appropriate.
• Coordinated VPN configuration and troubleshooting on switches and routers from various vendors.
• Reviewed and created technical documentation to support the introduction of new services and overhaul of old networks.

Jun 2015 – Jul 2015 · 1 mo · New Delhi Area, India

• I learned fundamentals of embedded C programming, and initiated work in microcontroller projects from this industrial training in the summer post 3rd year of college. I came face to face with more tools such as RTOS as well.