Priyanka Challa — Business Development Executive

I'm a growth marketing strategist with a unique twist, I combine enterprise-level marketing expertise with certified yoga instruction and spiritual entrepreneurship. My goal is to build a wellness retreat and trekking company that transforms lives through pranayama, yoga asanas, and Himalayan pilgrimage experiences. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ CURRENT ROLE: At York IE (since December 2021), I've grown from Growth Manager → Marketing Communication Manager → Marketing Manager → Event Marketing Strategist. I've delivered measurable impact across: ✓ FUEL- SaaS based platform's R&D & go-to-market research for India. ✓ HubSpot sequencing for B2B engagement. ✓ Client marketing communication project management (US-India collaboration). ✓ Event management: 350+ registrations for major conferences ✓ Paid event execution with strong ROI ✓ Video content production & WordPress profiles building ✓ Pitch deck training: Mentored 2 entrepreneurs on creating winning pitch decks. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ MY WELLNESS PRACTICE: 🧘 Certified Yoga Trainer (certified October 2020) 🧘 MA in Yogic Science (post-graduation, 2-year program) 🧘 Advanced Pranayama Certification & Expertise 🧘 POSH (Prevention of Sexual Harassment) Training certified ADVENTURES & TREKKING: 🏔️ Panch Kedar Trek (multi-peak Himalayan route 12,073 ft) 🏔️ Kuari Pass Trek (high-altitude Himalayan experience 12,516 ft) 🏔️ Adi-Kailash Pilgrimage (ultimate spiritual journey 15,000 ft) 🏔️ Kailash Mansarovar Pilgrimage (ultimate spiritual journey 16,670 ft) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ MY MISSION: I want to build a wellness travel company focused on: → Spiritual retreats combining yoga, pranayama, and meditation → Himalayan trekking experiences with pranayama training → Helping trekkers build physical & mental strength via yogic practices → Creating transformational journeys for spiritual seekers This is where my passion lives: merging the discipline of growth marketing with the wisdom of ancient yoga science to create meaningful, scalable wellness experiences. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ OPEN TO: • Yoga retreats and content collaboration • AYUSH sector opportunities • Speaking engagements on wellness entrepreneurship • Mentorship from business leaders & startup advisors LANGUAGES: English (Professional) | Hindi (Professional) | Gujarati (Native) | French (Basic) | Sanskrit (Basic - for yoga) Let's connect if you're passionate about wellness, travel, entrepreneurship, or spiritual growth!

Stackforce AI infers this person is a Growth Marketing Specialist with a focus on Wellness and Event Management.

Location: Ahmedabad, Gujarat, India

Experience: 7 yrs 9 mos

Skills

Event Management
Marketing Communications
Project Management
Yoga Instruction

Career Highlights

Expert in merging growth marketing with wellness.
Proven track record in event management and marketing.
Certified yoga trainer with advanced pranayama expertise.

Work Experience

York IE

Sr. GTM Specialist (1 yr 1 mo)

Sr. Growth Manager (3 yrs 3 mos)

Yoga Alliance

Yoga Teacher (4 yrs 6 mos)

Arogya Yoga School - Yoga Teacher Training in Rishikesh India

Yoga Teacher (0 mo)

Innovexxia Technologies

Solutions facilitator (1 yr 1 mo)

WeCloudGuru

Seo content writer (1 mo)

SupportMonkeys

Content Writer (0 mo)

S. K. Enterprise

Business Development Executive/ Marketing Manager (1 yr 1 mo)

Creole Studios - Kuwait, Hong Kong, India

BDE Intern (3 mos)

S. K. Enterprise

Documentation Manager (1 yr 3 mos)

Education

Master of Arts - MA at Rajshri Yog Sansthaan

Master of Computer Applications - MCA at Gujarat Technological University (GTU)

Bachelor of Computer Applications BCA at Ahmedabad University

Priyanka Challa

Business Development Executive

Ahmedabad, Gujarat, India7 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in merging growth marketing with wellness.
Proven track record in event management and marketing.
Certified yoga trainer with advanced pranayama expertise.

Stackforce AI infers this person is a Growth Marketing Specialist with a focus on Wellness and Event Management.

Contact

Skills

Core Skills

Event ManagementMarketing CommunicationsProject ManagementYoga Instruction

Other Skills

Event StrategyCorporate BrandingRevenue-Focused CampaignsThought LeadershipCross-Border Project ManagementCRM & AutomationDigital Brand BuildingGTM StrategyMarket AnalysisMindfulness MeditationChakra System KnowledgeHatha YogaStrategic ResearchRelationship ManagementContent Writing

About

Experience

7 yrs 9 mos

Total Experience

2 yrs 7 mos

Average Tenure

4 yrs 4 mos

Current Experience

York ie

2 roles

Sr. GTM Specialist

Promoted

Apr 2025 – Present · 1 yr 1 mo

High-Scale Event Strategy: Lead the end-to-end planning and execution of professional growth events, consistently achieving handsome amount of registrations per event through integrated marketing and GTM strategies.
Corporate Branding: Spearheading the agency’s identity by representing the company at major industry events, effectively communicating YorkIE’s value proposition to secure high-tier partnerships.
Revenue-Focused Campaigns: Managing paid event strategies and registration funnels, ensuring high ROI and attendee engagement through data-driven targeting.
Thought Leadership: Invited twice as a guest lecturer at LJ Entrepreneur to train aspiring founders on Pitch Deck preparation, bridging the gap between branding and investor readiness.

Event StrategyCorporate BrandingRevenue-Focused CampaignsThought LeadershipEvent ManagementMarketing Communications

Sr. Growth Manager

Dec 2021 – Mar 2025 · 3 yrs 3 mos

Cross-Border Project Management: Served as the primary liaison for the US team and clients, translating project requests into actionable delivery plans and ensuring 100% execution quality.
CRM & Automation: Owned HubSpot sequencing and lead management for over a year, optimizing communication flows to improve client retention and lead nurturing.
Digital Brand Building: Developed comprehensive digital footprints for clients, including WordPress profile development and professional video editing to enhance visual storytelling.
GTM Strategy (FUEL): Initially spearheaded the Go-To-Market strategy for "Fuel," a growth strategic platform, gaining deep insights into market-fit analysis and regional business development in India.
Adaptive Growth: Successfully transitioned through multiple high-pressure roles (Growth, Marketing, and Communications), demonstrating extreme versatility in a fast-paced environment.

Cross-Border Project ManagementCRM & AutomationDigital Brand BuildingGTM StrategyProject ManagementMarketing Communications

Yoga alliance

Yoga Teacher

Nov 2021 – Present · 4 yrs 6 mos

Certified Yoga Teacher with Yoga Alliance. RYT 200
Having Knowledge of the Chakra System, Pranayama, mantra, and mindful meditation.
Demonstrating practice and techniques.
Possessing the ability to move energy through the body.
Transforming energy during the warm-up, build-up, and cool-down stages.
Motivating people with words of encouragement.
Connecting with people during the yoga classes through fun, intelligent sequencing.
Offering training recommendations to improve the practice of yoga.

Yoga InstructionMindfulness MeditationChakra System Knowledge

Arogya yoga school - yoga teacher training in rishikesh india

Yoga Teacher

Oct 2021 – Oct 2021 · 0 mo · Rishikesh, Uttarakhand, India

A very spiritual approach of yoga and a training that is not only about becoming an instructor but about understanding what YOG is and feeling the mental, spiritual & physical aspects.

Hatha YogaYoga Instruction

Innovexxia technologies

Solutions facilitator

Sep 2020 – Oct 2021 · 1 yr 1 mo · Ahmedabad, Gujarat, India

My job role is to conduct long-term and short-term strategic research that informs the growth strategy, also Managing the database of partners, setting up meetings, and facilitating relationships & Maintaining new business files, resources, tools.

Strategic ResearchRelationship ManagementProject Management