Priyanka Gulati

Digital Marketing Specialist

Gurugram, Haryana, India14 yrs 10 mos experience

Highly Stable

Key Highlights

14+ years of experience in social media marketing.
Expert in both B2B and B2C digital marketing strategies.
Proven track record of growing social media engagement.

Stackforce AI infers this person is a B2C and B2B digital marketing expert with a focus on social media strategies.

Contact

Skills

Core Skills

Social Media MarketingDigital Marketing

Other Skills

Paid Social MediaCampaign ManagementAnalyticsContent StrategyBranded ContentSEOPaid Media AdvertisingSocial Media ConsultingSocial ListeningHootsuite InsightsHootsuite ImpactCampaign AnalyticsWeb AnalyticsPPCOnline Advertising

About

Social Media marketing professional with 14+ years of experience in driving organic and paid social (B2C and B2B). Worked across industries including travel, entertainment, food, education, lifestyle, TV, government and advanced manufacturing.

Experience

14 yrs 10 mos

Total Experience

5 yrs 1 mo

Average Tenure

4 yrs 7 mos

Current Experience

Ey

Supervising Associate - Social Media

Oct 2021 – Present · 4 yrs 7 mos · Gurugram, Haryana, India · Hybrid

Leading organic and paid social media for global industry markets including government, infrastructure, automotive and advanced manufacturing.
This role has helped me evolve as a B2B, digital marketing expert. I am responsible for strategizing campaigns to drive growth, engagement, and brand building for the market segments and market segment leaders (MSLs) by leveraging best practices for social media channels including LinkedIn, Twitter, Facebook, and Instagram, and amplifying campaign reach with employee advocacy.
Nevertheless, reporting and analytics are a part of my KRA, and I keep the stakeholders updated with the performance insights and campaign impact, to plan a logical roadmap.

Social Media MarketingPaid Social MediaDigital Marketing

Times internet

Social Media Manager

Feb 2016 – Sep 2021 · 5 yrs 7 mos · Gurugram, Haryana, India

Working as a Social Media Manager and Digital Marketing Expert with The Times Of India, independently leading social, growth and content strategy for its non-news segments viz. Entertainment, Lifestyle, Travel, Television, Photogallery and Food
Strategising, curating & designing viral, engaging content that grew the social reach
Leading Social Media Marketing and Digital Marketing Campaigns for TOI and its sister properties
Managing social budgets and optimized paid campaigns to best of industry standards
Conceptualising branded content campaigns and contests, ideate media plans and supervise execution of promotional campaigns with brands like Hyundai, Coca Cola, Dharma Production, UTV, among others
Leading social media branding strategy and digital marketing promotions for Femina Miss India Super Judge Contest
Define performance indicators and tracking key metrics (viz. Users, CTR, CPC, CPV, Page views, Pages/sessions, Bounce rate, etc.) through Google analytics, Facebook Insights, and Microsoft Excel to measure overall performance and to ensure continuous improvement for the assigned segments
Proactive in product planning and work closely with content, UI/UX designers, QA, technology teams to ensure a quality user experience and product improvement
Closely follow and analyse competitors’ content, news and industry trends though CrowdTangle, Google Trends, TweetDeck, Hootsuite, Keyhole, etc to improve social presence for the managed brands pages

Compare infobase limited

Deputy Manager - Online Marketing

Jun 2011 – Feb 2016 · 4 yrs 8 mos · New Delhi

Managed digital marketing, product and social branding for Mapsofindia.com and Mapsofworld.com
Lead product growth, operation and marketing strategies for the assigned products and worked closely with the top management to identify areas for future development
Grew MapsofIndia’s Facebook page to 2M followers in a span of 8 months
Optimized the traffic for education segment through on-page SEO strategies, targeting potential keywords that improved pageviews from 40K+ /month to 3M+ /month
Revamped, restructured and optimized the travel related pages that improved the overall traffic by 50%
Lead the operations and product strategy for Parliamentary Election Results LIVE coverage on MapsOfIndia.com that showed 100K real-time users