Jan 2022 – Dec 2025 · 3 yrs 11 mos · Bangalore Urban, Karnataka, India

• Strategized product roadmaps with CPO and senior product team to define features in line with business goals
• Prioritized features using RICE score methodology to quantify potential impact of features
• Continuously identified key gaps in product features and captured product requirements to address customer needs effectively through customer interactions and data analysis
• Created Product Requirement Documents (PRDs), collaborated with UX/ UI team for feature design and led sprint planning and grooming with engineering team to enhance product in an agile way
• Developed go-to-market strategies for new features, defined product pricing, and collaborated with legal teams to ensure compliance and mitigate risks.
• Developed a deep understanding of customer segments (FMCG and F&B) and advocated relentlessly for best product experience through market research, experimentation, user testing, and data analysis
• Co-creation of customer dashboards to streamline tracking of air and ocean shipments, ETA reporting, and Shipment Alerts, enhancing system efficiency

Nov 2020 – Jan 2022 · 1 yr 2 mos · India

• Scaled is a data-driven, experiential marketing platform aimed at solving three critical problems for new and upcoming brands in the field of offline marketing-
• 1. Generic mass outbound product promotions that lead to low product interest and disappointing traction
• 2. Sub-optimally deployed marketing funds while setting up physical product experiential touchpoint
• 3. Difficulty in measuring and analysing real time sales funnel in offline marketing campaigns from footfalls and conversions to drop offs
• We solved the above problems by -
• 1. Profiling target customers based on extensive data and creating a niche customer segment for various brands thereby enabling them to provide Personalized Product Experience to attain a product-market fit
• 2. Identifying 1500+ carefully crafted touchpoints for product promotions and enabling targeted product placements for brands without investments in offline stores and with guaranteed footfall.
• 3. Devising campaign-wise budget allocation through campaign analytics with real time insights on various metrics such as trial rate, scan rate, direct sales and conversions.
• Sum and substance of the Scaled story is in just 11 months of deep engagement with our client base, we were able to increase collective brand visibility by 65% , increased direct sales by 23.5%, and trimmed marketing spend by 70% for our clients.

Oct 2018 – Jul 2019 · 9 mos

• Authored books on Supply Chain Management for PhD students in United Kingdom and the United States of America colleges in collaboration with CIPS
• Designed frameworks to understand and analyze measures required to achieve competitive advantage in supply chains
• Devised interesting business case studies of Indian companies pertaining to the global context

Jun 2018 – Nov 2020 · 2 yrs 5 mos · Bangalore

• Release Manager – Managed and led the SCRUM meetings to discuss the sprint release dates and plan the demand for every project to standardize & optimize the deployment process with utmost quality
• Driven planning of release windows & sprint plans for CRs & maintenance releases to ensure alignment across multiple teams and timely release of the CR
• Managed risks & resolved issues that affect release scope, schedule & quality
• Maintained repository & managed information such as build, release procedures & dependencies that aided in coordinating production release
• Optimized processes & saved huge money for the company approx $1.5 Million
• IT Project Manager - Managed and used agile methodology for project implementation (Anaplan) which helped in effective sourcing decisions
• Defined the scope of projects by creating WBS & validating the scope from time to time
• Integrated the complex supply chain operations network by connecting various stakeholders
• Planned & ensured maximum resource utilization for the end to end deployment of the projects
• Successfully implemented the tool for the client which resulted in cutting down 1600 man-hours to 100 man- hours annually and reducing the time of one evaluation from 15 days to 60 seconds resulting in savings of €5 Million
• RPA Project Manager - Identified potential processes, checked the feasibility and directed the end-to-end automation projects from requirements gathering to UAT and support for the client.
• Created risk management plans and risk response strategies which helped in delivering quality projects and enhanced the performance improvement of deliverable by more than 30%
• Steered process improvement drives & worked with cross-functional teams to harmonize business processes
• Created change logs to maintain the various enhancements for product improvement
• Successfully made 12 processes live thereby cutting down on FTE costs and enhancing the process speed three fold with 100% accuracy

Feb 2017 – May 2017 · 3 mos · New Delhi Area, India

• Developed and managed mutually beneficial supply chain relations with vendors and clients
• Planned and scheduled supply of materials in alignment with demand planning to meet customer satisfaction
• Integrated the front end delivery with the back end supply using Enterprise Resource Planning and Vendor Managed Inventory

Jan 2017 – May 2017 · 4 mos · Chennai Area, India

• I got the opportunity to get my work on Demographic Profile of India- Old Wine in New Bottle in the journal of Madras School of Economics

Jun 2015 – Aug 2015 · 2 mos · Bengaluru Area, India

• Authored two books on Women Entrepreneurs which were published by Indian Institute of Management Bangalore (IIMB).
• These books have been receiving rave attention from National and International media.
• I was interviewed by the Award winning author- Dianna Bellerose on the USA Radio station.
• SP Jain has recognised me as a Young achiever for the same.

Nov 2014 – Jan 2015 · 2 mos · New Delhi Area, India

• Designed frameworks for orderly and timely transition from one stock to another in high frequency trading team
• Utilized concepts of combined leverage and analyzed portfolio’s business and financial risks for diversified investments
• Drafted trade segments for a team managing portfolios worth over $ 10 million

Jan 2014 – Sep 2014 · 8 mos · New Delhi Area, India

• Oversaw a team of 15 student fellows as a part of the Fellowship program at Teach for India, an organization providing education to the underprivileged
• Ensured the quality and performance of the fellows participating in this program from Miranda House (Delhi University)
• Conducted Root Cause Analysis for continuous improvement and future development of the organization

Aug 2013 – Sep 2014 · 1 yr 1 mo · New Delhi Area, India

• Managed internal value chain activities by organizing Blood donation camps, awareness sessions and dealt with helpline requests
• Optimized implementation processes and reduced controllable waste thereby boosting Key Performance Indicators
• On- boarded various clients and sponsors for the organization such as L&T Construction, Airtel, JK Cement

Jan 2012 – Jun 2012 · 5 mos · New Delhi Area, India

• Managed India’s first website that enabled online filing of Right to Information applications with regular updates and articles
• Utilized Digital content management for expanding the website’s social media presence

Nov 2009 – Dec 2009 · 1 mo · Dubai, United Arab Emirates

• Provided continuous training to students for holistic development and performance in every field
• Received the Best A- Coach award for my performance and best team management
• The organization formulated the strategies used into their handbook and which then became a part of the Leadership academy program worldwide