Priyasha Purkayastha

Digital Marketing Specialist

Pune, Maharashtra, India9 yrs 3 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Over 10 years of experience in content marketing.
Expert in crafting SEO-optimized long-form content.
Proven track record in developing effective content strategies.

Stackforce AI infers this person is a Content Marketing Specialist with expertise in B2B and B2C strategies.

Contact

Skills

Core Skills

Content StrategyContent MarketingPublic RelationsContent Writing

Other Skills

Approval ProcessArtificial Intelligence (AI)CC++CommunicationContent EditingCreative DirectionCreative WritingDigital MarketingEditingEmail MarketingGoogle AnalyticsGrammarInstagramInterpersonal Communication

About

With over 10 years of experience in content marketing and communications, I have crafted numerous pieces and developed strategies for B2B, B2C, B2G, and D2C clients across diverse industries, including technology, e-invoicing and data privacy, cybersecurity, automotive, finance, travel, healthcare, lifestyle, edtech, and more. My expertise spans content strategy, copywriting, and digital storytelling that connect, convert, and communicate your brand’s voice effectively. I create - - Long-form content that’s engaging, structured, and SEO-optimised to rank high on SERPs. - Performance-driven content that attracts traffic, boosts visibility, and generates qualified leads. - Social media strategies and copy that strengthen brand identity and drive audience engagement. - Creative assets such as ad copies, video scripts, infographics, newsletters, and campaign content tailored for multiple digital platforms.

Experience

9 yrs 3 mos

Total Experience

1 yr 10 mos

Average Tenure

3 yrs 1 mo

Current Experience

Tjc group

2 roles

Global Content Manager

Promoted

Oct 2024 – Present · 1 yr 8 mos · Hybrid

Develop and execute comprehensive content marketing strategies and campaigns like pillar pages, cluster blogs, ebooks, infographics, etc., aligning with the company's goals and objectives.
Lead, mentor, and manage the content team, fostering a collaborative and results-driven work environment.
Support large-scale SAP events and webinars, promotional strategies, landing pages, and other content forms.
Oversee website operations related to content.
Monitor brand consistency across marketing channels and materials.
Lead PR campaigns and articles, including PR articles, press releases, etc.

Content StrategyArtificial Intelligence (AI)Creative DirectionEmail MarketingContent Marketing

Senior Content Writer

Apr 2023 – Sep 2024 · 1 yr 5 mos · Hybrid

Ischoolconnect

Senior Marketing Writer

Dec 2021 – Apr 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India · Remote

Create and manage on-page blogs for both B2C and B2B verticals.
Create author articles, thought-leadership articles & press releases for PR.
Manage and mentor a team of internal and external writers for B2C blogs.
Create marketing collaterals and resources, leading Edtech events and study abroad fests.
Oversee market research to identify emerging trends, customer needs, and competitor strategies.

Content MarketingEmail MarketingArtificial Intelligence (AI)Keyword ResearchGoogle AnalyticsPublic Relations+1

Adglobal360

2 roles

Senior Content Writer

Promoted

May 2021 – Dec 2021 · 7 mos

1. Web content for various websites/clients.
2. On-page blogs, articles, and guest posts.
3. Ad copies, banner copies, social media copies, etc.
4. Brand advocacy copies
5. Youtube descriptions for various clients.
6. Off-page SEO based articles, blogs, infographics, guest posts PPT, and PDF.
7. Reviews and testimonials.
8. Quora answers for various clients.

Approval ProcessCommunicationOrganization SkillsKeyword ResearchEmail MarketingEditing+3

Content Writer

Jul 2019 – May 2021 · 1 yr 10 mos

1. Web content for various websites/clients.
2. On-page blogs, articles, and guest posts.
3. Youtube descriptions for various clients.
4. Off-page SEO based articles, blogs, infographics, guest posts PPT, and PDF.
5. Reviews and testimonials.
6. Quora answers for various clients.
7. Brand advocacy copies.

Approval ProcessCommunicationOrganization SkillsKeyword ResearchEmail MarketingEditing+3

Kabco ventures

Writer - Content & Copy

May 2018 – Jun 2019 · 1 yr 1 mo · Gurgaon, Haryana, India

Website content for Kabco Group (Ventures + Kitchen + Properties).
On-page blogs for Kabco Kitchen, Kabco Ventures, and Kabco Properties
SEO blogs and articles (Writing + editing content by freelancers).
Digital marketing content – one-liners for ads, social media content copy (on-image + on-post) every month.
Creating the social media strategy and calendar.
Traditional marketing content - Brochures (B2B, B2C, combined, image- specific, product-specific, etc.), flyers, and bi-folds for both Kabco Ventures and Kabco Kitchen.
Copies for newspaper ads.
Vlog scripts for Kabco Kitchen’s YT page for engaging & educating audiences about different kitchen cabinetry, bathroom vanity, etc.
DIY scripts for Kabco Ventures.
Drafting and posting Quora questions for Kabco Kitchen and Kabco Ventures.