Apr 2024 – May 2025 · 1 yr 1 mo

• Made sales folks efficient by giving them simple flows, cleaner dashboards, accessible and important information about the leads!
• Ensured payment gateways were up and running for all GEOs at atleast 90% success rate
• Was able to move the conversion by capturing all communication sent to a lead and building a score over it!
• Also made sure 500 people sales team were on the same page, knew how to use Salesforce right, and actually focused more on improving their pitch and not learning the tool

Dec 2023 – Jun 2024 · 6 mos

• 🔹 Website Optimization
• Boosted traffic > seamless purchase of courses from 0.5% to 8% company wide attributing to faster purchasing cycles and reducing Sales cost by 30%
• Boosted traffic-to-lead conversion by 50% through optimized page templates & high-converting CTAs.
• Increased lead capture from 0.2% to 1% on Simplilearn’s blog, leveraging 8M+ monthly organic traffic.
• Executed targeted non-engagement upgrade experiments, generating ₹2 Cr/month in additional revenue.
• Strategically redesigned the Masters and Certification template, elevating lead conversion rates from 3.5% to 6%, resulting in a substantial $400,000 monthly revenue uplift.
• Orchestrated AB tests on critical assets such as homepage, Megamenu, and Footer, optimizing conversion rates from 2.2% to 3.4% to drive user engagement and revenue growth.
• Directed the end-to-end execution of the Simplilearn for Business initiative, launching an enterprise site tailored to capture business interest across various product lines such as learning hubs and training schedules, delivering a notable $1 million revenue boost within a span of 4 months.
• Conceptualized and implemented an enhanced search algorithm and user interface, ensuring alignment with industry benchmarks and enhancing the overall user experience.
• Oversaw and implemented SEO changes driving the traffic to increase month on month thus ensuring a healthy functioning website with lots of organic goodness

May 2023 – Nov 2023 · 6 mos

• Pricing Strategy and Course Engagement:
• Pioneered a pricing module for micro-certifications on the Simplilearn platform, resulting in a consistent revenue stream of approximately $18,000 monthly with an average ticket size of $8.
• Enhanced course completion rates from 20% to 35% and certificate unlocks from 6% to 13%, significantly improving learner engagement and satisfaction.
• Funnel Optimization and Data Analytics:
• Revolutionized the micro-certification funnel through data-driven analytics and user research, skyrocketing monthly enrollments from 80,000 to 150,000.
• Achieved a remarkable increase in lead to order conversion rates from 1.5% to 3.2% over three months, boosting revenue per lead from $12 to $20, and saving $5,000 in monthly sales costs.
• User Upgrade and Lead Generation:
• Strategically launched recommendation widgets, doubling monthly lead generation from less than 1,000 to over 2,000, and successfully converting 5% of free learners into paid course participants.
• Implemented lead funnel optimizations, significantly enhancing lead routing efficiency and conversion effectiveness.
• Partnership Management and Course Expansion:
• Led strategic partnership integrations with AWS and Google, introducing shorter courses that led to an increase of over 10,000 enrollments monthly.
• Instrumental in growing social media shares of certificates on platforms like LinkedIn from 2,000 to over 36,000 shares monthly, amplifying brand visibility. #skillupbysimplilearn
• Community Engagement and Webinar Management:
• Managed and nurtured the Simplilearn blog and community, growing active users from zero to 300,000, while significantly increasing webinar registrations and adding $20,000 in monthly revenue.

Mar 2022 – Apr 2023 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• Joined Ninja Global as the founding PM — building a cross-border agri-trade platform from scratch. Worked in acquisition - did cold calls, met people, distributed pamphlets and got hoardings done near ports. Acquired 3000+ B2B users, ran 30+ international trades, and built the initial building blocks to keep the flywheel spinning.
• Added payment guarantees → cut risk → boosted repeat trades by 30%.
• Explored Southeast Asia → opened up new markets.
• Launched 10+ features → A/B tested like crazy → made the app stickier.
• Also introduced financing products, did deep discovery, and basically wore the hat of PM, GTM, Ops, and sometimes… therapist for confused exporters.
• Won the ‘Maverick’ award. Twice.
• Closed $750,000+ in GMV
• Delivered features that moved the needle
• Lesson learned: Early-stage PMing = chaos. Embrace it, own it, ship it.

Nov 2021 – Jan 2022 · 2 mos · Bangalore Urban, Karnataka, India

• Interned with a premium comfort wear brand ‘cause I was super curious about why people actually buy clothes. Everyone talks about brand or fit — turns out, price drives 95% of the decisions (yep, I backed it with solid data).
• Spoke to 110+ people, asked a lot of questions, built a perceptual map, tested some wild hypotheses, and figured out what actually shapes brand imagery in this space.
• Lesson learned: Comfort sells, but price closes.

May 2021 – Jul 2021 · 2 mos · Bengaluru, Karnataka, India

• Quicko — where taxes meet tech (and vibes).
• I joined to do “something cool,” ended up writing newsletters that 100,000+ folks actually opened (Bytes by Quicko). Boosted open rates by 10%, sprinkled in storytelling, built pretty banners, and handled weekend socials like a pro.
• Wrote the PRD + GTM for the newsletter
• Drove 40% subscriber growth (SEO FTW)
• Also got a PPO — not just for showing up, but for showing impact.
• Lesson learned: content that clicks is content that sticks.

Mar 2021 – Feb 2022 · 11 mos · Bengaluru, Karnataka, India · Remote

• Who knew castor oil could be this cool?
• Joined Jayant Agro Organics, the OG in India’s castor oil industry with a massive 70–80% market share and ₹2,500 Cr+ in revenue. They were launching a consumer brand for the first time — and I jumped right in.
• From GTM plans and competitor research to brand books and website dev, I got my hands dirty with everything. Even helped introduce couverture chocolates to the Indian baking scene — no more importing fancy baking bars from Belgium!
• My role? A bit of everything:
• Ops
• Marketing
• E-commerce
• Product & Website
• Social Media
• Got a PPO for saying yes to everything, figuring it out, and making it happen.
• Lesson learned: You don’t need to know everything — just do everything with intent.

May 2018 – May 2019 · 1 yr · Chennai Area, India

• BNP Paribas, middle office, investment banking. I was the bridge — talking to 3 different companies at once, making sure everyone was aligned, timelines were met, and there was no “Wait, what?” moment.
• Had a lot of fun doing it. Got tons of appreciation from clients. Oh, and casually settled trades worth $10 billion+ a day.