Feb 2023 – Jul 2023 · 5 mos

• Spearheaded an upskilling product rollout on emerging technologies with the Tamil Nadu Government, navigated complex project requirements and built mitigation plans — resulting in the firm’s highest revenue-generating initiative

Jul 2022 – Jul 2023 · 1 yr

• Acted as a trusted learning advisor to the Founder’s office, producing detailed business requirements documentation — leading design and execution of complex programs, and contributing to a 25% increase in project success rate
• Led the product development & GTM of Data Analytics product, defining integration strategy & shipping via LMS to drive user adoption across B2B and B2C segments

Sep 2021 – Jul 2022 · 10 mos · Delhi, India · On-site

• Spearheaded the BTC Project launch; analyzed pre-launch and early performance metrics to deliver strategic recommendations to the CXO Office, driving a 10% increase in client retention and achieving center break-even within the first year
• Drove the rollout of an in-app Attendance Tracker by translating educator pain points into product specs, coordinating with engineering and QA — enabling a 60% reduction in manual effort across academic teams

Feb 2019 – Jun 2021 · 2 yrs 4 mos

• Bylines in Vogue, Cosmopolitan, Screenshot Media, The Quint, Feminism In India, The National Bulletin, Geek Tonight, Fashion Comes First, and Bookterviews, among others.
• Generate original, timely, and engaging story ideas, with immaculate experience writing on Fashion, Feminism, Pop Culture, Internet Culture Beauty, E-Commerce, Literature, and Digital Marketing.
• Manage content marketing for apparel Brands and played a vital role in boosting website traffic by over 40x in a span of three months.
• Well-versed in writing long-form articles with unique and Analytical narratives backed by thorough research, with a thorough understanding of search intent to dominate traffic on desired SERPs.
• Collaborated with a team of content strategists, and SEO Experts, to craft an excellent user experience for readers and potential buyers.

Aug 2018 – Feb 2019 · 6 mos · Gurugram, Haryana, India

• Evaluated clients' business situations and implemented analytic approaches to maximize account profitability. Collaborated on campaign and keyword optimization, comprehensive competitor analysis, and in-depth research.
• Assisted clients in creating, constructing, and optimizing their advertising campaigns by leveraging their products and services, and targeting specific audiences. Played a pivotal role in significantly increasing clients' ROI by 4-5x.
• Acted as a trainer for Analytics, product, process, and campaign management and all offerings of the product for new hires.
• Coached and assisted junior team members to develop their knowledge/content management skills.