Pushpanjali Singh

Digital Marketing Specialist

India9 yrs 11 mos experience

AI Enabled

Key Highlights

8+ years in high-stakes marketing and PR.
Proven track record in global campaign execution.
Expert in bridging strategy with human experience.

Stackforce AI infers this person is a Marketing and PR professional with expertise in B2B and Nonprofit sectors.

Contact

pushpanjalisingh123@gmail.com LinkedIn

Skills

Core Skills

MarketingDigital MarketingB2b MarketingDigital StrategyData-driven MarketingPublic RelationsCrisis CommunicationsInfluencer MarketingMedia RelationsContent CreationWriting

Other Skills

CopywritingSocial MediaSearch Engine Optimization (SEO)Email MarketingWeb Content WritingContent ManagementPerformance MetricsStrategic Content DevelopmentGoogle AnalyticsCross-functional Team LeadershipMarketing CampaignsBrand ManagementCopy EditingGo-to-Market StrategyStorytelling

About

8+ years of driving high-stakes narrative and strategy for the world’s leading institutions. My career has been built within the high-performance environments of a Big 4 firm, a Fortune 500 global bank, and top-tier PR agencies. From leading industry marketing at Deloitte to spearheading global sales enablement and copywriting for BNY’s treasury services across APAC, IMEA, and EMEA, to handling PR for one of leading organisations, I have mastered the art of scaling brands and polishing complex corporate stories. Beyond the corporate landscape, I am dedicated to exploring the intersection of our most vital industries. I write about the convergence of Marketing, Finance, Tech, and Sustainability and the human behavior that drives them all. I believe in clear communication over corporate buzzwords. My goal is to provide an authentic, unfiltered look at why we do what we do, bridging the gap between high-level strategy and the reality of the human experience.

Experience

9 yrs 11 mos

Total Experience

1 yr 7 mos

Average Tenure

Current Experience

Isha foundation

Senior Marketing Executive

Jun 2025 – Jan 2026 · 7 mos · Coimbatore, Tamil Nadu, India · On-site

During a 7-month intensive residential program at the Isha Yoga Center (Sadhguru Gurukulam), I balanced rigorous inner transformation with a high-impact volunteering role within the Marketing and Communications department. As a key contributor to the team, I leveraged strategic storytelling and digital outreach to amplify the foundation’s global social projects.
Led “Positive Stories,” a global storytelling initiative, positioning donor impact and outcomes at the center of Isha’s outreach, strengthening credibility with CSR leaders, institutions, and HNI donors.
Built and scaled LinkedIn-led content campaigns spotlighting FPOs, Isha Vidhya, Save Soil, Cauvery Calling, Action for Rural Rejuvenation, Gramotsavam, and rural health initiatives, directly generating 6–7 qualified CSR leads.
Drove multi-platform amplification across LinkedIn, Instagram, and X through structured content repurposing, ensuring sustained visibility and message consistency across campaigns.
Partnered with leadership, creative, design, and outreach teams to deliver high-volume, high-accuracy campaigns across social, website, and blog channels while managing multiple initiatives in parallel.

MarketingCopywritingSocial MediaDigital Marketing

Bny

Senior Marketing Associate

Feb 2025 – May 2025 · 3 mos · Pune, Maharashtra, India · On-site

Led global marketing execution for Treasury Services, translating complex platforms and capabilities into clear, client-facing narratives across digital and sales enablement channels.
Delivered 30+ global content assets including solution narratives, web modules, internal decks, and sales materials supporting multi-region campaigns across the US, EMEA, and APAC.
Streamlined content workflows across creation, review, and approvals, reducing turnaround time by 20% and improving delivery predictability in regulated environments.
Strengthened content governance and documentation, cutting revision cycles by 30% and achieving near-zero post-publish compliance issues.

B2B MarketingSearch Engine Optimization (SEO)Email MarketingDigital StrategyCopywritingWeb Content Writing

Deloitte

Senior Marketing Analyst

Feb 2023 – Oct 2024 · 1 yr 8 mos · Hyderabad, Telangana, India · On-site

Led end-to-end global campaign execution across Deloitte Private, Life Sciences, Healthcare, Financial Services, Government, and Technology, supporting ~20% revenue growth for priority Deloitte Private offerings.
Designed and optimized 20+ enterprise websites, driving a 35% increase in organic traffic and improving industry visibility by 25% through standardized messaging and SEO-led execution.
Orchestrated integrated B2B campaigns across 6+ sectors, increasing LinkedIn engagement by 28% and platform visibility by 30%.
Managed cross-functional delivery across 10+ countries, reducing approval delays and rework by 20% while mentoring a team of 6–8 professionals to improve output quality by 25%.

Data-driven MarketingEmail MarketingContent ManagementPerformance MetricsStrategic Content DevelopmentGoogle Analytics+27

Adfactors pr

Senior Account Executive

Feb 2022 – Feb 2023 · 1 yr · Bengaluru, Karnataka, India · Hybrid

Delivered integrated PR and digital campaigns for global pharma, medtech, and healthcare clients, securing 50+ top-tier media placements.
Executed paid LinkedIn and Google Ads campaigns, increasing brand reach and visibility by 15% through performance-led optimization.
Planned and executed 8+ press conferences and product launches, achieving 100% media attendance and coverage.
Led crisis communication mandates and reputation management, safeguarding brand equity during high-sensitivity situations.

Email MarketingWeb AnalyticsMicrosoft 365Content ManagementCrisis CommunicationsPerformance Metrics+39

Genesis bcw

Senior Account Executive

Dec 2019 – Feb 2022 · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

Executed integrated PR, influencer, and digital campaigns for global pharma and technology brands, driving 43% growth in brand visibility.
Built data-backed messaging and competitive insights, improving engagement and relevance by 25% across key campaigns.
Managed influencer collaborations and content strategy, expanding campaign reach by 30%.
Drove continuous optimization through performance tracking, delivering month-on-month improvements across accounts.

Email MarketingContent ManagementStrategic Content DevelopmentGoogle AnalyticsInfluencer MarketingCross-functional Team Leadership+32

Hamar jharkhand

Public Relations Executive

Aug 2016 – Jan 2019 · 2 yrs 5 mos · Ranchi, Jharkhand, India · On-site

Supported public affairs and government communication campaigns, securing 50+ regional and national media placements.
Improved public trust and sentiment by 15% through consistent, data-informed messaging across channels.
Led crisis communication efforts during high-risk periods, maintaining stakeholder confidence and message alignment.

Multi-Channel MarketingMicrosoft 365Content ManagementVideo ProductionPerformance MetricsStrategic Content Development+35

Shruti visual information private limited

Content Writer

Feb 2013 – Mar 2015 · 2 yrs 1 mo · India · On-site

Produced official communication, speeches, and digital content for the Jharkhand State Legislative Assembly, increasing digital engagement by 30%.
Strengthened editorial workflows and SEO practices, improving content visibility and consistency across platforms.
Collaborated with design and video teams to deliver multi-format storytelling, improving content effectiveness by 20%.

Microsoft 365Content ManagementSEO OptimizationPerformance MetricsStrategic Content DevelopmentGoogle Analytics+22