Rachel Gogos

Co-Founder

Pittsburgh, PA, United States30 yrs 7 mos experience
Highly Stable

Key Highlights

  • CEO of two successful startups.
  • Master's level certification in personal branding.
  • Contributing author to a bestselling branding book.
Stackforce AI infers this person is a MarTech expert with a strong focus on branding and digital marketing strategies.

Contact

Skills

Core Skills

Brand DevelopmentDigital MarketingCareer CounselingPersonal BrandingContent DevelopmentMarketing Strategy

Other Skills

Web DevelopmentSocial Media StrategyMedia RelationsSocial Media MarketingEntrepreneurshipOnline IdentityBloggingMobile ApplicationsAdvertisingMarketing CommunicationsMobile MarketingSEOEmail MarketingOnline MarketingWordPress

About

Rachel Gogos is dedicated to helping people find their purpose and realize their potential. A serial entrepreneur, Rachel currently is the CEO of both MyPath101 (a product that helps students build a successful college experience) and brandiD (a soulful digital marketing firm). Both companies are founded on the belief that the more we understand ourselves and what makes us unique, the savvier are the decisions that impact our life’s path. While earning her MA at the School of Education at New York University, Rachel worked in both Student Affairs and Admissions, and soon discovered that other students often faced the same challenges that preoccupied her in college: how to make the daunting decision of what to major in, and then to translate that degree to the job market. Rachel’s early career ambition was to become a Dean of Students but her career took a different direction when she got her start at United Nations headquarters in New York City. As part of her role, she helped create the look and feel for the organization’s first website, leading her into the field of marketing, branding and communications. Today, Rachel is one of 15 people worldwide who have earned a Master’s level certification in personal branding from Reach, the oldest company devoted to personal branding. Rachel was also contributing author to the #1 selling personal branding book on Amazon.com, Personal Branding For Dummies (Wiley.) Aside from founding brandiD and MyPath101, Rachel has also launched iDentityShoppe.com, a do-it-yourself brand building and budget website builder. Interested in connecting? Email me at rgogos@thebrandiD.com. -To learn more about brandiD services visit http://www.thebrandid.com/services/ -To learn more about MyPath101.com visit http://www.MyPath101.com

Experience

30 yrs 7 mos
Total Experience
5 yrs 11 mos
Average Tenure
4 mos
Current Experience

The founders club

Member

Jan 2026Present · 4 mos

  • The Founders Club is a private, membership organization for high-growth founders, CEO's, and Executives focused on mind, body and business.

Mypath101

Founder

Oct 2012Present · 13 yrs 7 mos

  • MyPath101 is a web application that empowers high school and college students to better understand who they are, where they want to go in life, and how to get there. By focusing on Identity and Personal Branding, Social Media Strategy, & Career Marketing, it helps students make informed decisions that position them to graduate college within 4-years, and teaches them to manage vibrant online profiles that appeal to admissions officers and potential employers, leading them to a fulfilling career.
Career CounselingSocial Media StrategyPersonal Branding

Pittsburgh post-gazette

Digital You - my personal blog column

Feb 2011Dec 2013 · 2 yrs 10 mos

  • Writer of Digital You column which covers topics ranging from personal branding, online identify and web development. All things digital that impact you on the web.
Content DevelopmentDigital Marketing

Brandid

Founder + Director of Strategy

Oct 2007Present · 18 yrs 7 mos

  • brandiD builds brands, websites, and marketing that help CEO's and businesses stand out and grow. We combine strategy, messaging, content, and WordPress web design to create an online presence that is clear, consistent, authentic, and most importantly, effective.
  • It’s a philosophy we think is just as important as our technical expertise which includes building courses, membership sites, e-commerce shops, and multi-sites.
  • We work with small businesses, entrepreneurs, consultants and coaches ready to take their business to the next level.
Brand DevelopmentDigital MarketingWeb DevelopmentMarketing Strategy

Allegheny conference on community development

VP, Marketing

Jan 2004Jan 2007 · 3 yrs

  • Developing marketing strategy and implementing it - web development and marketing, media spokesperson, personal branding key leaders at the organization, attract investment to the region.
Marketing StrategyMedia Relations

Boston digital bridge foundation - mayor's office

Director of Strategic Initiatives & Communications

Jan 2001Jan 2004 · 3 yrs

The wall street journal

News Reader, News Desk

Jan 1998Jan 2001 · 3 yrs · New York City

  • News reader for The Wall Street Journal from 1998 to 2000. News editor and writer for DowJones.com from 2000 to 2001. Covered multiple industries including media & marketing, entertainment and restaurant industries.

United nations

Communications Director

Jan 1995Jan 1998 · 3 yrs

Education

New York University

Master of Science - MS — Higher Education/Higher Education Administration

Jan 1993Jun 1995

Harvard Extension School

Certificate — Non-Profit/Public/Organizational Management

Jan 2003Jan 2005

UMass Boston

Fellowship — Organizational Leadership

Jan 2003Jan 2004

University at Buffalo

BA

Jan 1988Jan 1992

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