Rachel Hsu

Head of Design

Culver City, California, United States26 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 20 years of experience in graphic design.
  • Expert in both print and digital design.
  • Strong focus on client relationships and project management.
Stackforce AI infers this person is a Graphic Design expert with extensive experience in branding and project management across various industries.

Contact

Skills

Core Skills

Graphic DesignProject ManagementBranding & Identity

Other Skills

key art localizationQCdigital content assetsfreelance designclient managementUX/UI designdesign layoutsGoogle SuiteAdobe AuditionPhotoshop compositingdigital assetsproduction designcampaignssocial media assetslarge format graphics

About

With over 20 years of professional experience combined with both print and digital design, I help companies and individual entrepreneurs with their marketing projects, small to large. I am open to both freelance and full-time positions. My goal as a freelancer is to make sure that you, your company and your clients look good both visually and conceptually, while maintaining a great, personable, professional long-standing relationship. For full-time positions, my goal is to work and grow with a company that has great values, big ideas, advanced technology and an incredible work-life balance. I believe a great company is one that cares about its employees and gives back to the community. I thrive in an environment filled with smart, creative, dependable and fun people who are eager to learn and acquire new knowledge that enhances their line of work, which in turn, benefits the company. I'm known to be detail-orientated and highly organized. In StandOut, I'm what you call an Equalizer/Teacher, someone who brings order to the messiness of growth and development, empowering others with what I can teach them. Learning and growing together is rewarding. Specialties: Graphic design, experiential graphic design, graphic production design, packaging design, Photoshop compositing, entertainment graphics production, UX/UI design, art direction, expert consultation, photography, illustration, production management, project management, branding, identity, product development, catalogs, brochures, websites, business card design, trade show graphics, logos, posters, banners, package design, marketing, advertising, Adobe CS (Illustrator, Photoshop, InDesign, Acrobat), G Suite (Slides, Sheets, Gmail, Hangouts, Calendar), Keynote, Slack.

Experience

26 yrs 2 mos
Total Experience
3 yrs 4 mos
Average Tenure
4 yrs 2 mos
Current Experience

Apple

2 roles

Senior Production Designer tv

Apr 2022Present · 4 yrs 2 mos · Hybrid

  • Apple TV (formerly Apple TV+) key art localization, QC and creation of digital content assets.
key art localizationQCdigital content assetsGraphic DesignProject Management

Senior Production Designer TEKsystems @ Apple 

Nov 2019Apr 2022 · 2 yrs 5 mos · Hybrid

  • Apple TV App | Apple TV+ key art localization and creation of digital content assets.
key art localizationdigital content assetsGraphic DesignProject Management

Sparks

Senior Production Designer

Sep 2018Oct 2019 · 1 yr 1 mo · Culver City, CA

  • Sparks is a global marketing brand experience agency in the events, exhibits and trade show industry. My role involved working with various internal teams and sometimes with the clients in getting design layouts for approval and production files ready. It also involved project management skills and knowledge in Google Suite. I primarily worked on Salesforce projects. Client projects I worked on: Salesforce, Google, McKesson Corporation Pittsburgh and Jacksonville Heritage Walls, LEGO Star Wars 25th Anniversary Celebration, Hanwha, Dolby CES and Konami. Applications used in this position: Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat), G Suite (Slides, Sheets, Hangout, Gmail, Calendar), Keynote, Slack
design layoutsproject managementGoogle SuiteProject ManagementGraphic Design

Hulu

Contract Graphic Production Designer

Apr 2018Jul 2018 · 3 mos · Santa Monica, CA

  • Initially contracted as a Production Designer working with the Integrated Marketing Sales Ad team on various projects including branded slates (using Adobe Audition/After Affects), brand placement ads, ad sales, ad selectors, bes, sales apps, social thumbnails, spotlights and print ads. Eventually I transferred over to the On-Channel team as a Contract Production Designer primarily working on cover stories, involving heavy use of Photoshop compositing with key art and/or still images, ensuring that layouts fit into various UI template sizes for living room and mobile devices. Overall, I worked on over 234 titles. Applications used in this position: Adobe CS (Photoshop, Illustrator, Audition, After Affects, Sketch), Slack
Adobe AuditionPhotoshop compositingdigital assetsGraphic DesignProject Management

Netflix

Contract Production Designer

Jun 2017Aug 2017 · 2 mos · Hollywood, CA

  • 3-month contract from May 29–Sept 1, 2017
  • I created approximately 80–300 unique digital assets a week, including version edits. Overall, during the 3 summer months, I worked on at least 27 Netflix titles, including Narcos S3, Black Mirror, Stranger Things S2, Atypical, GAGA, American Vandal, Big Mouth, Death Note, Marvel Punisher, First They Killed My Father, To The Bones, Jerry Before Seinfeld, Dear White People, Ozark, Disjointed, etc.
  • Adaption of key art into various specs and requirements for digital and print needs,
  • primarily screening social slides and screening/premiere/celebration invitations
  • Adjusted and/or created mechanicals for a variety of print or OOH needs
  • Creation of non-English graphics (i.e. title treatments for Asian markets)
  • Localized all of key art for Global distribution
digital assetskey art adaptationlocalizationGraphic DesignProject Management

George p johnson experience marketing

Freelance Production Artist

Jul 2016Mar 2018 · 1 yr 8 mos · Torrance, California

  • Seasonal freelancer on a regular on-site basis through auto show season, typically starts mid–Sept through end of Jan. Just completed the '17/'18 season from Sept 2017–end of March 2018. Initially freelanced here onsite Nov–Dec 2013, working on projects for the LA Auto Show, CES, SalesForce Dreamforce. From July 2016–May 2017, I worked onsite on an as-needed basis for numerous auto shows including Sage, Detroit, NAIAS, etc., on the following client accounts: Toyota, Lexus, Honda, Acura and more. Project type: Primarily Large Format environmental graphics for events and trade shows such as CES, SalesForce DreamForce, LA Auto Show, DC Auto Show, Detroit NAIAS, SAGE, etc. Many of these pieces required photo up-rezing due to the nature of large format graphics. Applications used use in this role: Adobe CS (Illustrator, Photoshop, InDesign), G Suite (Sheets), Microsoft Word
large format graphicsevent graphicsclient collaborationGraphic DesignProject Management

Westfield

Freelance Production Artist

Jan 2014Apr 2018 · 4 yrs 3 mos · United States

  • Production and design for Westfield Content and Creative (Formerly Westfield Brand Studio). I worked onsite M–F at the U.S. Corporate office from Jan 2014–March 2016 before the Content and Creative team was eliminated. From April 2016, I was a remote freelancer for various Westfield departments and U.S. centers. Projects included campaigns, directories, sales leasing decks, OOH (billboards, banners, barricades), meter boards, posters, column covers, invitations, ads (print, digital), social media assets (Facebook, Instagram, LinkedIn, Twitter). Applications used in this role: Adobe CS (Illustration, InDesign, Photoshop, Acrobat), Keynote, Microsoft Word, Powerpoint, Excel
production designcampaignssocial media assetsGraphic DesignProject Management

Vcg-kestrel

Full-time Freelancer

May 2012Dec 2012 · 7 mos · El Segundo, CA

  • Full-time freelancer on the Fresh & Easy Neighborhood Market Marketing POS team. In early December 2012, it was announced that Tesco, owner of Fresh & Easy would sell or shut down its stores. Sadly, due to this, the majority of us were let go by the start of 2013. This was a great place to work while it lasted! My print production manager here ended up bringing me onboard at GPJ towards the end of 2013 and has consistently hired me as a seasonal freelancer since.
marketing POSpackaging designsignageGraphic DesignProject Management

Merle norman cosmetics

Freelance Designer

Feb 2012Apr 2012 · 2 mos

  • Provided extra design support for the creative services team, working directly with the creative director, design team, copywriters and print shop in preparation for the company's annual convention. I worked on a tribute book, program book, planner, envelope, folder, silent salesmen, postcards, large signs, posters, counter graphics, website icons, business card, holiday gift cartons, inventory sheet and helped design an entire convention wall with merchandising and retail materials.

Mattel, inc.

Packaging Designer

May 2008Dec 2009 · 1 yr 7 mos · El Segundo, CA

  • Packaging Designer on the Barbie Entertainment/Fantasy Packaging team. Product lines I worked on: Barbie™ Thumbelina, Barbie™ in a Mermaid Tale, Barbie™ and the Three Musketeers, Barbie™ Fashion Fairy & Princess, Barbie™ A Fashion Fairytale

Hershey | cause

Freelancer During Various Seasons (Not continuously over the years)

Jan 2008Apr 2013 · 5 yrs 3 mos · Santa Monica, CA

  • In-house freelance during various periods in between other positions I've held: Jan 2008–April 2008, Dec 2012–Jan 2013, May 2013–Oct 2013. I worked on various projects that involved advocacies, foundations, healthcare, associations and institutes. Client projects: First 5 LA Literacy Campaign Materials, College Access Foundation of California, Bennett & Erdman rebranding ads, AG Eye Q Webinar, Childrens Hospital LA Power Point presentation and donation concepts for homepage/website, The California Wellness Foundation annual report, Southern California Grantmakers logo exploration and various Hershey | Cause internal projects like updating the website, retouching photos and putting together presentations.
advocacy projectshealthcare designbrandingGraphic DesignBranding & Identity

Ignition print

Freelancer

Sep 2007Sep 2007 · 0 mo

  • Contract freelancer
packaging designproduct linesbrandingGraphic DesignBranding & Identity

Rachel hsu

Freelancer: Sr. Designer, Sr. Production Artist, Art Director, UX/UI Designer, Brand Consultant

Jul 2007Apr 2022 · 14 yrs 9 mos · Santa Monica, CA

  • Independent freelancer who works both onsite and remotely. Open to be hired as a contractor, contractor to hire or full-time employee. I am open to all and equally enjoy utilizing all of my skills. I have regular clients and companies, some of whom I've worked with for many years and continue to do so. Sample ongoing current/past clients: NewMark Merrill, District of Columbia Forensic Nurse Examiners, Grasshopper Career & Life Coaching, Westfield, George P. Johnson (SalesForce, LA Auto Show, CES, NDM, etc.), PHL MarketPlace, The Ferguson Group, Hershey Cause Communications (various non-profits in 2013), Golf Buddy and Niche Marketing Creative Group (Avia and Ryka shoes).
freelance designclient managementUX/UI designGraphic DesignBranding & Identity

Belay development

Designer

Jan 2007Jun 2007 · 5 mos · Los Angeles, CA

  • Web and print design for clients that varied from small, independent non-profits to large, Fortune 500 companies. Clients included: Zisler Capital, The Regan Group, Music Sales Group, White Sierra, Headline It, Cal A Vie and Wee Soles, among others.

Toyquest

Freelancer

Aug 2005Sep 2005 · 1 mo

  • Hired for a few weeks to work on a project for the annual toy fair held in NY.

Dynamic image

Freelancer

Jun 2005Jun 2005 · 0 mo

  • Built hi-res Nike large format retail graphics.

Toyquest

Freelancer

Aug 2004Sep 2004 · 1 mo

  • Hired for a few weeks to work on a Trading Spaces Scrapbooking project for the annual toy fair held in NY.

Whole foods market

Regional Senior Designer

Apr 2004Dec 2006 · 2 yrs 8 mos

  • Concept and design for POS, packaging, seasonal grocery bag designs, t-shirts, menus, outdoor signage, posters and banners. Branding for the Whole Foods Market Lifestyle line. Helped guide, train and art direct 23 store sign makers once a month with design skills. Provided new store opening support. Assisted in facilitating numerous focus groups on branding research.
web designprint designGraphic Design

Guess? advertising

Contract Freelancer

Jan 2004Mar 2004 · 2 mos

Prolab digital imaging

Designer/Project Manager

Jun 2002Jul 2003 · 1 yr 1 mo

360 labs

Freelancer

Oct 1999Apr 2006 · 6 yrs 6 mos

  • Freelancer on an as needed basis.
concept designbrandingGraphic DesignBranding & Identity

The chambers group

Designer/Production Manager

Jul 1999Apr 2002 · 2 yrs 9 mos

Douglas henry design

Graphic Design Intern

Mar 1999Jul 1999 · 4 mos

Education

California State University, Fullerton

Certificate in User Experience and Customer-Centered Design

Jan 2013Jan 2013

California State University, Fullerton

Bachelor of Fine Arts (BFA) — Graphic Design

Jan 1991Jan 1999

Redlands High School

Jan 1988Jan 1991

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