Jun 2023 – Jun 2024 · 1 yr · Bengaluru, Karnataka, India · On-site

• Designed a developer-centric natural language user interface, emphasizing an enhanced
• developer experience by applying design principles based on core concepts
• Successfully led a series of user conversations, campaigns, contests, enhancing user
• community engagement and product adoption. Overall UX improvements on the chatbot
• resulted in 15% increase in user retention rates, 8% increase in NPS and 3x growth in no. of users (37k to 110k)
• Expanded role to Product Management overseeing analytical tools (Posthog, Mixpanel,
• and Google Analytics) to optimise product performance, feature performance, and
• release, while establishing and tracking key success metrics.

Mar 2023 – Present · 3 yrs 3 mos · Remote

• As a design mentor on ADPList, I have had the opportunity to engage in meaningful and impactful conversations with junior designers and students.
• Through general discussions, portfolio reviews, and project evaluations, I have been able to provide valuable guidance and support to help them grow in their design journey.
• Having completed over 45 sessions and mentored for more than 1300 minutes, I have been able to share my expertise and experiences, assisting mentees in honing their skills and refining their design approach. It has been immensely rewarding to witness their progress and witness their confidence flourish as they develop as designers.

May 2022 – Present · 4 yrs 1 mo · Bengaluru, Karnataka, India · Remote

• Superwomen is a legion of brilliant, bold, and badass women folks who are building, operating and investing in the web3 ecosystem.
• We are over 10 month old Investment DAO in the making with an engaged community of 2500+ members (women in web3) across India, SEA and MENA. Our two focus verticals are Education and Investments. Over the past 10 months, I have actively participated in the Superwomen community as both a designer and a speaker, representing the community in numerous panels and talks.

Jul 2021 – Aug 2023 · 2 yrs 1 mo · Dubai, United Arab Emirates · Remote

• Early member and creative lead for NftyDreams DAO, developed a comprehensive, community-driven solution for the NFT art ecosystem. Grew the community to
• 7000+ artists and contributors.
• Led various design projects including website, branding, collectibles, and social media. Played a pivotal role in orchestrating the event NamasteyNFT’ 22 that drew in more than 300 artists, 10k+ participants, and 35 speakers, in addition to fostering collaboration among 15+ startups and organizing 15+ enriching workshops.
• Conducted workshops and panel discussions in collaboration with partner groups, onboarding 500+ users to blockchain through TryCrypto Arena.
• About NftyDreams
• A collective of global artists. Harnessing the power of Web3 tech & innovative tools, NftyDreams DAO helps Artists achieve sustainable income. NftyDreams is on a mission to empower artists everywhere, and to provide them with the resources to make a living through their art. NftyDreams DAO has an innovative, comprehensive and community-driven solution for the entire NFT art ecosystem.
• About TryCrypto
• With the objective of fostering and expanding a community of female developers centered on increasing the accessibility of cryptocurrencies to a broader audience, TryCrypto conducted several workshops and panel discussions in partnership with various other groups. I served as the Head of Design on the core team and was responsible for all design-related activities, including the development of TryCrypto Arena. TryCrypto Arena is a hands-on, web-based platform that provides users with a series of journeys to learn about various aspects of cryptocurrencies through practical experience. Each journey is comprised of several tasks that aim to educate individuals who are new to the world of crypto.

Jul 2021 – Jul 2022 · 1 yr · Bengaluru, Karnataka, India

• Enhanced Trell's commerce platform, resulting in a visually appealing, user-friendly interface.
• Increased sales from INR 100 crores in July 2021 to INR 300 crores in December 2021, demonstrating a 200% growth. (Fashion Commerce)
• Utilized data-driven insights to optimize designs, leading to a conversion rate increase from 5% in January 2022 to 10% in February 2022, a 100% improvement. (Trell Cash, 0-1 launch)
• Overall, contributed to driving sales, improving conversion rates, enhancing the user experience through a combination of design expertise, data-driven insights and strategic partnerships.
• A social commerce platform based in India, where I handled all major design-related tasks on the commerce side. Through my efforts, I was able to drive a significant increase in sales, resulting in a noticeable improvement in overall performance. As a designer, my primary goal was to create an intuitive and visually appealing user interface that would make it easy for customers to navigate the platform and find the products they were looking for. To achieve this, I worked closely with the platform's development team to ensure that the design was not only aesthetically pleasing but also functional and easy to use.
• Through my efforts, I was able to significantly increase sales on the platform. By creating a visually appealing and user-friendly platform, I was able to attract more customers and make it easier for them to find the products they were looking for. As a result, the platform saw a noticeable improvement in overall performance, which helped to establish it as one of the leading social commerce platforms in India.

Jan 2021 – Aug 2021 · 7 mos · Bengaluru, Karnataka, India

• As a UI/UX Designer at Titan Company Limited, my focus was on enhancing the user experience of the wearables (smart devices). I conducted in-depth research to understand the unique and diverse product iconography requirements.
• Based on my findings, I embarked on creating a fresh Iconographic Language specifically tailored for Titan's digital and wearable platforms.

Sep 2020 – Nov 2020 · 2 mos · New Delhi, Delhi, India

• I recently designed these Neomorphic & Matt black series of icons for Calypsu Product Studio. Do check them out and share your reviews!
• Calypsu Product Studio- Minimal is more. Introducing Neomorphic Design icons & Matt black series of icons that'll give you a smooth, seamless user interface. The packs include 200+ unique icons and background wallpaper that merge flawlessly. We've also included a quick guide about how to use the icons.

Feb 2020 – Feb 2020 · 0 mo · India

• Event Branding for Ladakh Craft Festival organised by the
• Department of Industries & Commerce, Union Territory of Ladakh
• at Dilli Haat from the 16th to 29th Feb'20.

Jul 2018 – Oct 2019 · 1 yr 3 mos · New Delhi, Delhi, India

• Photographer at the India Couture Week 2019(FDCI) under the guidance of Mr. Gulshan Sachdeva.