Apr 2023 – Nov 2023 · 7 mos · Bengaluru, Karnataka, India · On-site

• IC design leader for SIXT RIDE division, leading branding and design overhaul for the vertical while collaborating with a range of stakeholders globally.

Feb 2022 – Apr 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

• UX leader for Meesho Superstore (grocery business). Led strategic initiatives to build an ecosystem for tier-II/III customers with an emphasis on lower prices than convenience of faster delivery. Enabling design team to work closely with Product and business leadership to explore the offer and pricing construct to retain and activate NBU users.

Sep 2021 – Feb 2022 · 5 mos

Oct 2020 – Aug 2021 · 10 mos

• Focusing on supply chain initiatives and partner experience improvements.

Aug 2018 – Oct 2020 · 2 yrs 2 mos

• Collectively worked with the UX team and UI-Kit engineering team to build an internal design system to support thousands of partners, businesses, and workflows of our supply chain.
• Streamlined offline logistics & warehousing processes with the Product and Ops team to bring them online(PWA and WEB), which resulted in improving productivity across the value chain.
• Aligned with ORG goal to improve inventory health by deploying multiple online tools for the workforce.
• Redefined the whole Returns management process to improve restock/liquidation TAT.
• Designed Warehousing solution for partners to improve visibility across.

Mar 2017 – Jul 2018 · 1 yr 4 mos · Bengaluru Area, India

• Worked closely with Developers and Products managers to launch the Progressive web app for Treebo, later featured on ​Google I/O 2017​.
• Doubled ​(8% to 15%)​ the conversion funnel on the app and​ ~5x (3% to 14%) ​ in Progressive Web App, by devising Treebo Rewards & non refundable plans for the logged in users. This also resulted in ​x3 (10% to 32%) ​increase of post login conversions.
• Defined the UX for ​Wifi Auto connect ​across all Treebo properties.
• Designed the Web Based Central reservation system to manage properties.
• Worked closely with B2B sales POC to create a PWA solution to close deals on the go.
• Created Catalogue & discount system to onboard new properties & run successful promotion campaigns.
• Introduced unified design system for m-web, app & web products with the design team.

Oct 2015 – Feb 2017 · 1 yr 4 mos · Bangalore

• I had managed design for both product(iOS, Android & Web) and marketing side of SignEasy simultaneously. Here are few notable mentions.
• Request signature for SignEasy. Goal: Increase yearly user subscriptions.
• SignEasy for Gmail and Google Drive. Goal: Faster task completion without leaving
• the app.
• Introduction of 3D touch on SignEasy iOS app. Goal: Increase no. of download
• among iOS users through App Store.
• SignEasy for Outlook and Zoho. Goal: Cross sell SignEasy products among Zoho
• and outlook users.
• Revamped SignEasy Home & pricing page. Goal: Increase conversions from home
• and pricing page.

Dec 2013 – Oct 2015 · 1 yr 10 mos · Kolkata Area, India

• A design studio that creates engaging visual ideas for a wide range of clients from fortune 500 companies to local start-ups. This is a creative boutique, whose practice includes graphic design, creative strategy, branding, art direction & digital design. The approach is diversified, giving way to new perspectives and new solutions across industries – collaborating and assembling technologies, skills, and partners to create bespoke solutions that are contextual and applied.

Aug 2013 – Nov 2013 · 3 mos · Bengaluru Area, India

• http://www.indianweb2.com/2013/08/14/microsoft-accelerator-winterbatch-2013-india/
• Chance is a startup that aims to change the way Followers interact with their Influencers, globally.
• backed by Microsoft Accelerator, Bangalore and currently in stealth mode.