Rahul Maurya

Business Development Executive

Bengaluru, Karnataka, India8 yrs experience

Highly Stable

Key Highlights

Expert in driving growth strategies for e-commerce platforms.
Proven track record in category management and FMCG onboarding.
Skilled in data analytics and A/B testing for user engagement.

Stackforce AI infers this person is a B2C E-commerce Growth Manager with expertise in data-driven strategies.

Contact

Skills

Core Skills

Growth StrategyProject ManagementHomepage OptimizationData AnalyticsCategory ManagementP&l Management

Other Skills

A/B TestingData AnalysisUser ResearchProblem SolvingCustomer ExperienceSQLAnalytical SkillsTeam LeadershipProgram ManagementCompetitive AnalysisMarketingTeam MotivationBusiness InsightsProcess OrientationOnline Marketplace

About

Results-driven retail professional with a strong sense of business and a comprehensive understanding of B2C E-com Apps. Currently owning the Homepage and responsible for reducing bounce rate & driving NMV (Net Merchandise Value) through homepage. Additionally, I bring a solid background in category management, where I successfully onboarded over 30+ FMCG brands, signed TOTs, optimized stock,improved profitability & margins.

Experience

8 yrs

Total Experience

1 yr 9 mos

Average Tenure

Current Experience

Meesho

2 roles

Manager- Growth

Promoted

Jan 2025 – Mar 2026 · 1 yr 2 mos · On-site

Driving strategy and OKR planning for Meesho’s Sale Experience- with a focus on improving order/DAU through enhanced sale awareness, realization, intent channelization, and on-app merchandising
Owning planning and execution of Monthly & Mega sale events at Meesho, coordinating with cross-functional stakeholders, running A/B experiments to improve conversion, analyzing results, and scaling high-impact initiatives.

A/B TestingData AnalysisUser ResearchProblem SolvingCustomer ExperienceSQL+9

Associate Manager- Growth

Jun 2021 – Dec 2024 · 3 yrs 6 mos · On-site

Leading multiple key initiatives at Meesho's Homepage. Experienced in AB testing and data analytics.
Key projects I have worked on:
Homepage Merchandising
Homepage Personalization
Homepage Revamp

Process OrientationA/B TestingData AnalysisUser ResearchProblem SolvingCustomer Experience+11

1k kirana bazaar

Category Manager

Jun 2020 – Jun 2021 · 1 yr · Gurgaon, Haryana, India

Managing P&L portfolio of Personal & Home Care, F&B and Staples
Managing all the Key Accounts for the respective categories
Fulfillment, Inventory, and Payables management
Managing Private Label for Staples
Team building

Process OrientationData AnalysisProblem SolvingCategory ManagementAnalytical SkillsTeam Leadership+4

Inthree access services pvt ltd

Product Manager

Mar 2019 – Dec 2019 · 9 mos · Chennai Area, India

Data AnalysisProblem SolvingAnalytical SkillsTeam LeadershipTeam Motivation

Mullenlowe lintas group

Strategic Planning Intern

Apr 2018 – Jun 2018 · 2 mos · Bangalore, India

Part of-
Tanishq- Identified new market opportunities and communication plan for the brand to acquire 2.5 million new customers
Tanishq- Performed primary/secondary market research to identify and capitalize on unmet market needs for new acquisition
Britannia Tiger- Identified changing behavior and aspirations of kids (8-12yrs.) to create a more effective communication

Infusion - iim rohtak

Creative Head

Jan 2018 – Jan 2019 · 1 yr · Rohtak Area, India

Designed all material in Photoshop, InDesign, and Movie Maker used across all social media, web, website and merchandise platforms including t-shirts, stickers, sweaters, web advertisements
Created promotional video to pitch our sponsors that helped in boarding new sponsors

Marque- the marketing club of iim rohtak

Coordinator at Marque- The Marketing Club of IIM Rohtak

Aug 2017 – Mar 2019 · 1 yr 7 mos · Rohtak Area, India

Tie-ups with Corporates for live projects, sponsorships, certifications, and guest lectures
Responsible for handling registrations and managing the participant at the event
Responsible for organizing intra and inter college marketing events and competitions

Ultratech cement

Marketing Intern

Jun 2014 – Jul 2014 · 1 mo · Dehra Dun Area, India

Visited the retailers to build customer relationship and get feedback about the products
Planned for the company to communicate the brand in different parts of city by effective advertising and promotion tools