Jun 2023 – Apr 2025 · 1 yr 10 mos · Bengaluru, Karnataka, India · Hybrid

• Responsible for driving new client acquisition and revenue growth for Mid-Market and Government/Political advertising at ShareChat Network, India’s third-largest digital social ecosystem with 325M+ MAUs.
• Leading the charge in expanding our advertiser base, I focus on helping brands and agencies tap into India's fast-growing vernacular short-form video landscape. With a thriving regional creator ecosystem, ShareChat Network is at the forefront of democratizing content creation, discovery, and consumption, enabling businesses to engage authentically with diverse audiences across the country.

Oct 2021 – Jun 2023 · 1 yr 8 mos

• Driving consultative advertising sales across a portfolio of ~200 largest mid market clients. The portfolio consisted of Tech, EdTech, BFSI, Luxury Automotive, premium real estate.
• My role as head of sales for this business line had three key elements to it :
• 1. Continue to grow the revenue from this portfolio by curating optimal marketing plans on the back of deep customer insights
• 2. Engage key CMOs and CXOs and evangelise the core B2B proposition of LinkedIn Marketing Solutions among external key stakeholders
• 3. Help deliver best in class client experience through my team of Account Directors and Client Solution Managers. The focus was to understand the client's business, its operating dynamics and then use custom solutioning to help maximize return of their marketing investment. Use of data in context to prevailing market dynamics was a key approach that the team undertook.

Jul 2019 – Sep 2021 · 2 yrs 2 mos

• Managing SMB business for north & south India. Responsible for over all business revenue and client success. In my current role I oversee sales and customer solutions teams.

Apr 2017 – Jun 2019 · 2 yrs 2 mos

• I owned the client success charter for our Online Sales Organisation clients (think SMB!). Extremely privileged to lead the Client Solution team for India . My team & I were focused on enabling and empowering our clients to be able to utilize the platform to meet their marketing objective. We helped marketeers scale their effort by harnessing the power of the content marketing thus helping brands connect to our rich member base with meaningful content.
• I managed teams across 3 offices - Gurugram, Mumbai & Bangalore. My team partnered very closely with other cross functional team ( Sales, Insights, Agency, Sales Operations etc) with an aim providing real partnership to our clients in helping develop and execute their marketing strategy through the platform. We were fueling the growth of LinkedIn's in one of the most vibrant markets in the world.

Nov 2015 – Mar 2017 · 1 yr 4 mos

• As part of the LinkedIn Marketing Solutions group I led the advertising operations team for India. The team supported Enterprise, Core & Emerging business and acted as the nerve center for campaign planning and management. Responsible for managing overall revenue recognition for the business through effective campaign life cycle management.

Apr 2015 – Oct 2015 · 6 mos

• Lead the NAR Display Reporting & Analytic group along with the EMEA Ad Operations support group.Worked on creating an Audience support(Reporting & Optimization) footprint in the Bangalore.

Apr 2012 – Mar 2015 · 2 yrs 11 mos

• Lead a team of Display Analysts who are the reporting and analytics center for all of the North American Account Management organization. My team deals with pre and post campaign efforts. Pre campaign focus areas would be around RFPs, Inventory lookups, helping develop pitches. During the campaign life cycle we look at reporting on key campaign matrices as well as look to suggest areas of up sell/ optimization to the account management team. Post campaign scope includes driving campaign analytics, comparing performance against benchmarks, driving deeper observations and recommendation and helping reconcile invoices.
• Manage overall process objective to ensure internal SLAs are met
• Drive business excellence by designing robust quality processes, tacit knowledge sharing, best practices sharing
• Help strategize GTM strategy for the Associate AM team
• Evangelize newer reporting and research templates
• Drive deeper engagement between Analyst and AM org
• Mentor talent and develop individual development plans to help develop talent
• Hire strategic talent
• Drive cross functional projects and deeper collaboration between Display and Search worlds
• Drive quarterly goals and hold the team accountable for the same. Drive a culture of high performance and open, direct and honest feedback
• Remove roadblocks in order for the team to achieve its desired goals
• Lead research finding using external intelligence like Comscore, Emarketer etc and fusing it with internal performance trends to drive vertical insights

Nov 2009 – Apr 2012 · 2 yrs 5 mos

Dec 2006 – Oct 2009 · 2 yrs 10 mos

• As Operations Manager, I was responsible for looking into our business interest in United Kingdom. Was leading medium scale telecom sales acquisition team. Also ran a parallel team in the mortgage finance vertical.
• Oversee fulfillment of SLA’s and meeting the production targets.
• Prepare revenue projections, lead projections and capacity planning
• Complete knowledge of FSA regulations in regards to remortgage marketing.
• In charge of TPS and Offcom compliance
• Managing end to end client relation.
• Managing vendor relations for talent acquisition
• Industry served: Telecom, Travel and Financial industry.
• Overseeing ISO implementation as management representative
• Creation of yearly as well as monthly revenue targets and production goals.

Jun 2005 – Aug 2006 · 1 yr 2 mos

• Managed a team of inbound customer finance representative, responsible for managing and processing payments for a large NA telecom client.
• Meet production requirements, achieve performance standards.
• Ensure daily and monthly production results are tracked by agent and unit.
• Implementing NCO and client collection standards.
• Analyze data to maximize collection results, change strategy as necessary.
• Provide all coaching, motivational and developmental feedback.
• Ensure collections are done keeping the client collection standards.
• Ensuring the collection targets are met for the center.
• Ensuring that we collect the majority from high risk overdue customers.
• Ensure that the center stays among the top 3 in the CSAT surveys
• Take escalated calls and try and retain the customer
• Approve payment arrangements on high risk delinquent customer.