Rajakumaran R

Co-Founder

Bengaluru, Karnataka, India10 yrs 2 mos experience
Most Likely To Switch

Key Highlights

  • Scaled first venture to million-dollar revenue run rate.
  • Expert in digital marketing and growth strategy.
  • Strong track record in team leadership and product management.
Stackforce AI infers this person is a B2C E-commerce Growth Leader with expertise in digital marketing and product strategy.

Contact

Skills

Other Skills

Account ManagementAdobe PhotoshopBrand DevelopmentBrand ManagementBusiness AnalysisBusiness DevelopmentBusiness PlanningBusiness StrategyCC++Contract NegotiationCorporate BrandingCustomer ServiceDigital MarketingE-commerce

About

🚀 Startup Growth Leader | From 0 to Scale Across Diverse Sectors | Building a clean-label, authentic South Indian snack brand Hi, I’m Rajakumaran — a passionate entrepreneur with a strong track record of transforming early-stage ideas into scalable and profitable businesses. With deep cross-functional experience, I’ve built and grown ventures across industries, taking products from concept to category leadership. 🌟 What Drives Me: I thrive at the intersection of consumer insight, digital marketing, and operational execution. My approach blends strategic thinking with hands-on hustle — from growth hacking and brand building to team development and product-market fit. In my first venture, I scaled the business from scratch to a million-dollar revenue run rate — a journey shaped by persistence, clarity, and customer obsession. 🔍 Current Mission: I’m currently building a digital-first D2C brand that’s reimagining how authentic Indian snacks are discovered, consumed, and loved — across India and globally. This isn’t just about food; it’s about culture, nostalgia, and celebrating regional diversity through clean, quality-first products. 💡 Key Strengths: Digital & Performance Marketing: Driving customer acquisition and retention through high-impact campaigns. Growth Strategy & Execution: From zero-to-one to sustainable scale. Team Leadership: Building strong, aligned teams that can execute fast and learn faster. Consumer-Centric Product Thinking: Translating unmet needs into differentiated digital products and brands. ✨ Let’s Connect I’m always open to conversations around D2C, digital growth, consumer brands, and startup building. If you're building in the space or looking to collaborate — feel free to reach out!

Experience

10 yrs 2 mos
Total Experience
2 yrs
Average Tenure
2 yrs 7 mos
Current Experience

Indian snack house

Co-Founder

Nov 2023Present · 2 yrs 7 mos · Chennai, Tamil Nadu, India

Shopup

Head of Growth

Jul 2022Oct 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India

Uniform junction

Vice President, Product & Digital Initiatives

Jul 2021Jul 2022 · 1 yr · Bangalore Urban, Karnataka, India

Schoolay technologies private limited

Co-Founder

Jan 2018Jun 2021 · 3 yrs 5 mos · Bangalore Urban, Karnataka, India

  • Growing & Building Schoolay
  • 1. Responsible for the P&L of Schoolay.com & Shopschoolay.com
  • 2. Product managed Schoolay.com, through which over 25,000+ uniform items are being ordered online and being delivered home every year
  • 3. Heading the B2B customer acquisition team for Schoolay, Which has successfully onboarded and partnered with over 50+ top schools across 5 states & 16 cities where students are using Schoolay activewear range as their uniform with a YOY growth rate of 100%
  • 4. Heading the digital marketing & product management for our B2C platform Schoolay.com
  • 5. Schoolay.com is growing fast with over 20,000+ orders & 35000+ items in the kids' functionality category within 3 months of launch with MOM growth of 20%

Voonik - every woman's personal stylist

3 roles

Program Manager - Double Role Sale #B1G1

Sep 2016Oct 2016 · 1 mo · Bengaluru, Karnataka, India

  • Been a part of the strategic sale planning team
  • 1. Planning includes Traffic, Marketing, Offers, Stocks, Wallet offers & many others.
  • 2. One point contact for BD team & Co-ordinating with category team for optimization of the process
  • 3. Successful planning that lead to almost half a million orders which is Voonik's best in its path
  • Enabled Supply for Voonik & Mrvoonik's Double Role Sale
  • 1. Enabled a Supply of 7 Lakh unique products with huge stocks in a marketplace for Buy 1 Get 1 offer
  • 2. This is marked as the biggest sale event of Voonik with huge marketing overprint and T.V having close to half a million items sold during sale period

Product Category Manager

Promoted

Feb 2016Jan 2018 · 1 yr 11 mos · Bengaluru, Karnataka, India

  • Heading the business of Menswear & Western wear Women
  • 1. Working towards improving Customer Satisfaction/Retention (NPS Driven) & Best optimized conversions in Click through & Marketing efficiencies through Data Analytics & Category understanding.
  • 2. Segmentation with detailed targeting & right customer lifecycles.
  • 3. Digital Marketing - Framing a digital marketing strategy that operates at best efficiency across marketing platforms.
  • 4. Working in Facebook, Google & Affiliate marketing to get customers at the best cost & keeping the P&L positive by getting the customer to right LTV.

Business Development Manager - Affiliates & Brands

Feb 2016Apr 2016 · 2 mos · Bengaluru, Karnataka, India

Education

Indian Institute of Management, Kozhikode

Master of Business Administration - MBA — Marketing & Strategy

Nov 2019Jan 2021

Anna University Chennai

Bachelor of Engineering (BE) — Computer Science

Jan 2012Jan 2016

MEPCO SCHLENK ENGINEERING COLLEGE

Bachelor of Engineering (BEng) — Computer Science

Jan 2012Jan 2016

Carmel Higher Secondary School

High School — Maths-Biology

Jan 2010Jan 2012

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