Jun 2022 – Jan 2023 · 7 mos · Bengaluru, Karnataka, India

Sep 2021 – Jun 2022 · 9 mos · Bengaluru, Karnataka, India

• Accelerated Vedantu's mission of providing quality education to every child in the country by product led growth. 180Mn+ students accessing quality study material for free in addition of 200k paid students every year
• Responsible for creating the overall strategy to acquire users with the lowest CAC in the ed-tech industry and user acquisition through non-paid and offline channels
• Responsible for web and app product for acquiring, engaging and converting users. Trying to achieve it through creating a 'Free for all' self study platform where students can learn, practice, revise and assess
• Creating product led high intent user funneling with the help of data science to identify high intent users to not only reduce Sales CAC but also enhance user experience during the sales cycle. Improved ROAS by 2x and reduced sales CAC by 40% in 6months

Feb 2019 – Oct 2021 · 2 yrs 8 mos

• Created SEA's biggest automobile and used car finance platform. Responsible for Product Management, Digital Marketing, Organic Growth, and Content Strategy for Indonesia, the Philippines, UAE and Malaysia, where we hold the Numero Uno position in the New and Used car space. With YoY growth of close to 100% in used car transactions and Loan Book, we are one of the most promising start-ups in the region.

Nov 2016 – Jan 2019 · 2 yrs 2 mos

• Product Management
• Managing International Portals for GirnarSoft which includes OTO.com, Zigwheels.ph, Zigwheels.my and Zigwheels.co.th, having a combined monthly traffic of over 15 Mn. Solely responsible for managing B2C and B2B products, and laying out product roadmaps and growth plans on strategic priorities, customer feedback, and business requirements
• Working closely with tech and QA to ensure quality. Gather requirements from the business team to understand their needs and build solutions accordingly
• Working closely with cross-functional teams (engineering, design, marketing) to implement and scale features in mobile applications/site.
• New Product Development-
• Managing new product development and feature roadmap for Gaadi and Oto and Zigwheels platforms from strategic planning to implementation by working with Product Head & Business Heads of different verticals
• Developing new innovative ideas and solution to resolve customer pain points, collected from various sources including field surveys, inputs from the operations team, market research and user research.
• Creating new A/B test concepts to continuously understand our customer’s behavior in order to improve existing products and features that drive higher engagement and conversion
• Create wireframes, user stories, functional requirements and help UI team on layout and design.
• Analyzing product performance and customer feedbacks to diagnose and correct any issues and experience glitches to continuously better the product.
• Define, track and improve key product metrics and monitor those metrics. Collate and analyze key weekly/monthly data on various features performance and report key findings.

May 2015 – Oct 2016 · 1 yr 5 mos

May 2014 – May 2015 · 1 yr

• User and Market Research, SWOT Analysis for new business ideas: Shortlisted and analysed around 30 ideas to solve automobile ecosystem issues from highway / remote / fuel pump pit stops, to multi brand virtual showrooms for rural India to digitizing current dealerships and standardizing local service shops. Did User and market research, unit economics break-up, technical and logistical feasibility studies and SWOT analysis for all these ideas.
• CarBuddy: Created and launched an ownership app to take leverage of CarDekho’s huge car owner database. Launched the MVP with digitised user manual, FAQs, Quick Fix guide, DIYs, Service Schedule & booking and expense tracker in 45 days. Achieved 10k installs in 60 days with a 64% retention
• Tyre, Battery, and Lubricant business: Launched a drop inventory platform for spare parts and accessories with emphasis on tyres, batteries and lubricants, which later developed into tyredekho and batterydekho. Got initial traffic through CarDekho in linking and SEO
• Off page engagement: Worked on launching app and chrome notifications for the whole group, created the strategy and initial campaigns with proper tracking in place. Notification traffic resulted in an increment of 9% in total sessions and 12% increment in returning users.
• o New Technology, Design, Product Integration: Worked on new technology, design and product trends like AMP (Accelerated Mobile Pages), Mobile First Guidelines from Google, Material Design, FB Instant Articles etc.
• Data Management: Implemented Universal Data Layer throughout group portals to have all users in a single DMP / CRM to create various prediction models, user unification, personalisation and recommendation.

May 2012 – May 2014 · 2 yrs

• Developed content strategy and new product pages aligned with short-term and long-term targets
• Collaborated with marketing and design teams to plan and develop site content, styles, and layout
• Shaped a new team for portals like BikeDekho and PriceDekho and nurture them to be self-driven
• Liaised with content writers and designers to ensure brand consistency
• Hands on experience on content management systems to analyze website traffic and users engagement metrics
• Managed content distribution to online channels and social media platforms to increase web traffic
• Generated ideas for content tie-ups with various brands and execution of the same. Executed consecutive annual tie-ups with renowned brands
• Planned user experience optimization in a way that it helped SEO as well, resulting higher organic traffic
• helped setting up digital marketing and notification campaigns according to the product and business requirements
• Planned app launch campaigns to drive initial traction and installs on various auto, client and e-comm apps under Girnar Umbrella