Oct 2020 – Present · 5 yrs 8 mos

• At Wikka, I lead the brand’s marketing vision—building strategies that blend the science of aromatherapy with the art of storytelling to inspire wellness-conscious consumers. My role spans across brand positioning, digital growth, and partnerships, ensuring that Wikka’s message of purity, quality, and nature-inspired luxury resonates across markets.
• Key Responsibilities & Achievements:
• Brand Strategy & Positioning – Established Wikka as a premium aromatherapy-based wellness brand, enhancing recognition in both B2B & D2C markets.
• Digital Marketing Leadership – Designed and executed 360° campaigns across SEO, social media, content, influencer marketing, and performance ads to drive consistent growth.
• Product Launches & Campaigns – Spearheaded launches for skincare, haircare, body care, and fragrance solutions, crafting compelling narratives for consumer and corporate segments.
• Partnerships & B2B Growth – Expanded market presence through collaborations with hotels, spas, corporates, and retail chains.
• Data-Driven Decision Making – Leveraged analytics to optimize marketing spends, increase ROI, and boost customer engagement.
• Creative Direction – Led the creation of impactful brand assets, packaging concepts, and promotional material aligned with the brand’s luxury-wellness ethos.
• Impact:
• ✔ Strengthened Wikka’s market footprint in wellness, hospitality, and lifestyle sectors.
• ✔ Achieved significant online revenue growth through targeted digital initiatives.
• ✔ Built a loyal consumer base by emphasizing authenticity, quality, and sensory experience.

Apr 2017 – Oct 2020 · 3 yrs 6 mos

• Key strengths include Digital Marketing, SEO/SEM, PPC,CPC, Social Media Marketing, Strategy Planning, Reporting Analytics, Google AdWord Certified, data analytics, metric creation, dashboards, process improvements as well as extensive customer service experience. Considered to be a creative problem-solver who enjoys multi-tasking in a dynamic work environment. Equally effective as a team member, or individual contributor.
• At Wikka, I lead the digital marketing strategy to elevate our premium aromatherapy, natural skincare, and personal care brand in both B2C and B2B segments. My role focuses on driving brand awareness, customer engagement, and conversions across multiple digital channels.
• Key Highlights:
• Developed and executed performance-driven campaigns across Google Ads, Meta, Amazon, and other marketplaces.
• Led SEO, content marketing, and influencer collaborations to boost organic reach and search rankings.
• Created targeted email and WhatsApp marketing workflows to enhance customer retention and repeat purchases.
• Managed e-commerce growth strategies for our website and marketplace presence, improving ROAS and sales.
• Coordinated creative storytelling, product launches, and digital branding to align with Wikka’s wellness philosophy.
• Analysed marketing data to optimise campaigns, ensuring cost efficiency and maximum impact.
• Passionate about blending data-driven decisions with creative storytelling, I work to position Wikka as a leader in aromatherapy-based wellness and scent marketing solutions in India.

Jan 2019 – May 2024 · 5 yrs 4 mos · New Delhi Area, India

Aug 2016 – Apr 2017 · 8 mos · Gurgaon, Haryana, India

• Key strengths include data analytics, metric creation, dashboards, process improvements as well as extensive customer service experience. Considered to be a creative problem-solver who enjoys multi-tasking in a dynamic work environment. Equally effective as a team member, or individual contributor.
• Specialties:
• Company Product Pricing Analysis
• Merger & Acquisition Tracking and Review
• Pricing Agreements
• Creative Problem Solving
• Account Structure and Design
• Communication and Presentation Skills
• B2B Catalogs and Pricing Alignment
• Sales Analytics
• Pricing Initiatives
• Detailed Data analytics
• Microsoft Office Excel, Access, PowerPoint
• Magento Backend & Frontend Management
• Prestashop Backend Management
• Wordpress Backend Management
• Business Strategies.
• Business Account Management.
• Supervision and Decision Making Skills.
• Fundamental Corporate structure planning.
• Business Planning, Organising, Staffing , Controlling
• Task Management.
• Project Management etc.
• Responsibilities:
• Sales Analyst: weekly, monthly, quarterly and YTD sales reports and analysis.
• Updating categories based on sales history and sales forecasts for new and old products.
• Key Account Management.
• Payment and Invoice Management for Accounting Data.
• Key User ERP
• Indent and PO Analysis and Updating for sales.
• Category creation & Attributes Management.
• Magento based theme modification & updating.
• Magento Backend and Frontend Customization.
• Operational team Management including Sales Enterprises,Web Developement,Cataloging or Product team and Graphic designing & SEO marketing team etc.
• Business Strategies Planning for the organization.
• Task Alignment and Assignments.
• WFMS
• CRM Management.
• Tech Coordination and ideology.
• Content writing and Emailer Management.

Jan 2016 – Aug 2016 · 7 mos · Noida, Uttar Pradesh, India

• Key strengths include data analytics, metric creation, dashboards, process improvements as well as extensive customer service experience. Considered to be a creative problem-solver who enjoys multi-tasking in a dynamic work environment. Equally effective as a team member, or individual contributor.
• Specialties:
• Company Product Pricing Analysis
• Merger & Acquisition Tracking and Review
• Pricing Agreements
• Creative Problem Solving
• Account Structure and Design
• Communication and Presentation Skills
• B2B Catalogs and Pricing Alignment
• Sales Analytics
• Pricing Initiatives
• Detailed Data analytics
• Microsoft Office Excel, Access, PowerPoint.
• Responsibilities:
• Sales Analyst: weekly, monthly, quarterly and YTD sales reports and analysis.
• Updating categories based on sales history and sales forecasts for new and old products.
• Key Account Executive.
• Payment and Invoice Management for Accounting Data.
• Key User ERP
• Indent and PO Analysis and Updating for sales.

Jun 2015 – Jan 2016 · 7 mos · Noida, Uttar Pradesh, India

• Daily New Catalog collection and creation on Excel or CSV
• Correction on catalog
• pricing of catalog
• Catagory Creation Filtration
• Catalog Research from online brand websites
• connection and updation with brands for price change.
• Regular Product and image correction
• Regular Product data upload on Website.
• Regular Quality check for Catalog issues I.e Price| Description | attributes and other information

Jul 2014 – Jun 2015 · 11 mos · New Delhi Area, India

• worked as process team coordinator.
• was able to access all vendor accounts and management task.
• busy to improve sales on flipkart/snapdeal/myntra/jabong and Utsav fashion..
• worked with all E-COMMERCE Website to sell women Apparels i.e. on B2B Flipkart, Limeroad, Amazon, Snapdeal etc.
• also worked as planner for B2B Sales for i.e. Myntra, Jabong, Utsav fashion and Cbazaar etc.
• Also preparing urgent catalog for live portals and price comparison and discount procedure for different different live E-Commerce site.
• Task management done for accounts Detailed data maintained day by day on Excel.
• MIS Maintenance for Daily report for all portals sales and transactions etc.

Dec 2013 – Jun 2014 · 6 mos · OKHLA

• Worked as Jr. Team lead and process coordinator, was handling escalation calls and preparing mails and projects for candidates and customers..
• Try to improve On Road support service for all locations.
• Train team for Soft skill and daily self presentation on call as well as in Office management etc.

Dec 2012 – Dec 2013 · 1 yr · Greater Delhi Area

Jul 2011 – Mar 2012 · 8 mos · MOHAN COOPERATIVE BADARPUR

• Specialities:-
• ..Soft skill and well talkative with suppliers.
• ..Voice and call Quality 90+ every time.
• ..No criminal record during work environment as well as nor in others.
• ..Supplier understanding and Escalation handling skill.
• ..Report management for MIS for inbound calls Received by the team.
• ..Flexible in all department for work/multi tasking.
• ..Worked on login DTH portal for airtel.
• ..Worked on Airtel I-DTH.
• ..Well knowledge of SATELLITE TRANSFORMATION for TV channel migration.
• ..knowledgeable in DTH parts and engineering logics.
• ..well developed with NATIONAL ESCALATION TEAM.
• Responsibilities:-
• Handling Daily inbound call from Dealers of DTH.
• Order looking for new Customers for dealer.
• Troubleshooting for AIRTEL SET TOP BOX AND VIEWING CARD.
• Daily reporting on calls and MIS Feed for the team.
• Team management and all escalation calls handling.
• To ensure effective work environment.
• Daily work on ASA AND oracle CRM.
• daily order tagging.