Jun 2023 – Present · 3 yrs · Dubai, United Arab Emirates · On-site

• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐅𝐨𝐜𝐮𝐬 𝐀𝐫𝐞𝐚𝐬: AI-powered CX & XM · Customer-Journey Mapping · AI enabled HR Transformation · AI-CLM / LegalTech · ProcureTech Automation · MarTech Growth (SFMC, Adobe, HubSpot) · Data & Analytics · Digital Transformation · Process Automation ·
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• 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬⁣⁣⁣
• Digitised 100 K+ contracts across 420 entities, compressing approval cycles and tightening compliance with an AI-agentic CLM on Yardi + Azure OpenAI.⁣⁣⁣
• Deployed 10+ AI agents—Talk2MyData, ContentKrafter, Tax Bot, SalesAI Co-Pilot and more—eliminating thousands of manual sales, service and finance hours.⁣⁣⁣
• Raised portfolio profitability with a dynamic AI promotion-and-pricing engine, while optimising MarTech spend for double-digit cost savings.⁣⁣⁣
• Cut sourcing cycle time by a third through a ProcureTech suite that auto-generates RFP/RFQs, scores vendors and tracks performance analytics.⁣⁣⁣
• Mapped and automated 150+ buyer journeys in Salesforce Marketing Cloud, CRM and Sales, standardising cross-channel engagement at scale.⁣⁣⁣
• Embedded real-time XM dashboards that link Voc, NPS & ops KPIS to OKRS—anchoring experience-led growth across the enterprise.⁣⁣⁣
• ⁣𝐊𝐞𝐲 𝐰𝐢𝐧𝐬: founded an in-house Innovation Lab to fast-track AI proofs of concept and orchestrated full customer-journey mapping—from discovery to purchase—which produced an AR “virtual try-on” and WhatsApp Fashion Advisor for Roberto Cavalli, setting new engagement benchmarks⁣
• Group Company Involvement includes Real Estate, Retail, E-commerce and Data Centres.

Oct 2022 – Jun 2023 · 8 mos · Dubai, Dubai, United Arab Emirates · On-site

• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐅𝐨𝐜𝐮𝐬 𝐀𝐫𝐞𝐚𝐬: Adobe Experience Cloud Modernisation · Digital Acquisition & Growth · AI-Driven Personalisation · Customer-Journey Mapping · Experience Management (XM) · Cross-Functional Leadership⁣
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• 1. Expanded digital contribution ≈20 % by orchestrating an integrated paid, organic, call-centre acquisition model.⁣
• 2. We built a unified 360° customer profile by stitching CDP data, GA360, and Adobe Experience Cloud, which is the foundation for cookieless personalisation.⁣
• 3. Designed & launched 130+ automated journeys in Adobe Campaign (onboarding, renewal, cross-sell, lapse-prevention).⁣
• 4. Doubled conversion rate and lowered CAC ≈25 % with an AI next-best-action model across web, mobile and IVR.⁣
• 5. ROAS reached break-even inside one quarter after reallocating spend via buyer-intent clusters in Adobe Advertising Cloud.⁣
• 6. CSAT climbed double digits, and complaint turnaround dropped ≈20 % once XM dashboards tied Voc (NPS, CES) to frontline KPIS.⁣
• 7. Founded a MarTech Centre of Excellence that up-skilled 90+ marketers on Adobe-led journey design and delivered India-first, IRDAI-compliant cookieless-personalisation guidelines.⁣

May 2021 – Jun 2022 · 1 yr 1 mo · Vadodra

• Always a pleasure sharing thoughts, ideas with professionals through curriculum and case studies. Instructional design and teaching methodology is imperative to conveying the right construct. And validation happens at both ends. It is more of a co-creation.

Feb 2020 – Oct 2022 · 2 yrs 8 mos · Dubai, United Arab Emirates · Hybrid

• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐅𝐨𝐜𝐮𝐬 𝐀𝐫𝐞𝐚𝐬: Generative-AI Content Engines · AstroTech Platform Build-out · Rental Guarantee Fin-Tech · HubSpot Gold Automation · Digital Revenue & Growth · Investor Readiness⁣
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• 1. Raised ~US$ $3 M seed/VC capital by shaping a data-backed growth story and leading all investor roadshows.⁣
• 2. Launched the AstroTech Platform—a generative-AI discovery and recommendation engine—that delivered double-digit gains in session time and repeat visits within its first quarter.⁣
• 3. Built a Rental Guarantee Platform for property owners and tenants, opening a new subscription revenue stream and strengthening the group’s prop-tech credentials.⁣
• 4. Rolled out a generative-AI content engine that auto-creates topic clusters, headlines and social snippets, lifting engagement and editorial throughput by over 40 %.⁣
• 5. Established a HubSpot Gold automation practice whose playbooks and persona journeys increased SME lead-gen efficiency by ~35 %.⁣
• 6. Earned CIO Review “Top 10 MarTech 2022” recognition for the platform’s modular martech stack and rapid go-to-market cadence.⁣
• 7. Scaled a 55-person cross-functional team (product, data, growth), embedding Agile sprints and OKRs that underpinned ~30 % revenue growth and ~25 % market-reach expansion during tenure.⁣

Jan 2019 – Dec 2019 · 11 mos · New Delhi Area, India · On-site

• 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐅𝐨𝐜𝐮𝐬 𝐀𝐫𝐞𝐚𝐬: Enterprise Digital Transformation · End-to-End Digital Revenue Channel · Dealer Enablement (Digital Mitra) · Data-Driven Campaigns · Customer Loyalty & Referrals · Brand Re-positioning⁣
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• 1. Created Omaxe’s first digital revenue channel—₹350 Cr in 11 months, 22 % of annual sales—cornerstone of the company’s wider digital-transformation programme.⁣
• 2. Digitally integrated 3000 + dealers through the Digital Mitra platform, providing real-time inventory, online booking, and lead-sharing workflows that slashed deal cycle time.⁣
• 3. Re-engineered lead-to-sale processes by linking CRM, marketing automation and analytics dashboards, boosting lead response and pipeline visibility across 20 + projects.⁣
• 4. Ran national Election- & World-Cup-themed campaigns that reached ≈ 500 M impressions, delivering record enquiry volumes during traditionally slow quarters.⁣
• 5. Launched a loyalty ecosystem for 50 K homeowner families, sparking a surge in referral and repeat purchases across the portfolio.⁣
• 6. Upskilled 80 + sales & marketing staff through a digital-transformation change-management track—adoption of new tools exceeded 90 % within six months.⁣
• 7. Positioned Omaxe as a tech-forward brand via data-driven storytelling and partnerships, setting the stage for subsequent smart-city and prop-tech initiatives.⁣

Jan 2016 – Dec 2019 · 3 yrs 11 mos · New Delhi Area, India

• Collaboration between Wave Group and a Dubai based Health & Wellness Company. Intelligent Ageing (IA) aims to transform lives and empower millions through individual-focused health initiatives and evidence-based wellness approach. I am marketing this innovative health care model to millions of Indians using purposeful, pragmatic and innovative marketing strategies. The idea is to make preventive health care more affordable and acceptable with the underlying vision to make people live beyond 100 years.

Nov 2014 – Dec 2018 · 4 yrs 1 mo · Noida, Uttar Pradesh, India · On-site

• Strategic Focus Areas: Enterprise Digital Transformation · Multi-Sector Digital Revenue · Data-Driven CRM & Analytics · Brand (Re)Positioning · Performance Marketing · Customer Loyalty & CX Governance
• 1. Directed a ₹1,000 Cr annual digital-revenue portfolio spanning real estate, malls, cinema and education—the cornerstone of Wave Group’s long-term digital-transformation roadmap.
• 2. By introducing data-driven channel-mix modelling and always-on performance optimisation, the marketing-cost ratio can be cut from 9 % to 2.5 % while lifting online sales by 55%.
• 3. Re-positioned Wave City as an IBM “Smart City” showcase, elevating brand perception and helping secure marquee institutional buyers.
• 4. Launched the “Home Buying Festival,” driving a 77 % surge in engagement and 26 K qualified applications within four weeks—now a recurring flagship property event.
• 5. Deployed an integrated Digital CRM stack (Salesforce + custom data mart) that provided real-time sales-funnel visibility across 12 development projects.
• 6. Established a Customer-Loyalty programme for 70 K+ residents and patrons, fuelling referral growth and improving NPS year-over-year.
• 7. Championed analytics-led culture change, training 60+ marketing and sales staff on KPI dashboards and funnel diagnostics—adoption rates hit 90 % within two quarters.

Jan 2014 – Nov 2014 · 10 mos · Greater Delhi Area

• Built new platforms and executed marketing strategies to drive subscription, online readership, and advertising revenues. Achieved Rs 50 crore of funding on the basis of business plan and technology roadmap.
• Introduced new channels of revenue through BW online communities, rich media advert inventories, native advertising, microsites, and content licensing.
• Formed visual and experiential differentiator for BW audience in the over-cluttered business news space through the refreshed online platform.
• Amplified content lifecycle through content, email and social marketing as well as the content buzz from 0.5% to 2%.
• Invented workflow and automated news aggregation, editing and amplification.
• Advised editorial, sales, and event teams on different channels of ownership and communication touch points with projected traffic, advertising and sales opportunity.
• Created media buzz via agency hiring. Planned “Digital Swayamvar”; 12 agencies pitch for BW

Sep 2013 – Dec 2014 · 1 yr 3 mos · Australia

• I co-founded Plusssop Australia to build the most compelling loyalty program for Coffee lovers. Coffee bundled with exciting deals now at your favourite outlet. I was growth-hacking and on-boarded with Product Development and Management responsibilities. Milestone was clear and I rolled out the product in just 3-4 months. A Deal & Coupon platform for Australia. It was a great market to be in especially when offline to online was about to begin in a high internet penetrated the market. We on-boarded close to three thousand merchants and a hundred thousand transactions a day. In eight months, we had an opportunity to exit and Plusshop was married to an existing loyalty management platform in Australia.
• It was a high-octane journey where teams across three different geographies collaborated and built the business. Immense learning about the Australian market and consumers. Investor pitches, Business Planning, I wore many hats during the eight-month journey.

Sep 2011 – Feb 2014 · 2 yrs 5 mos · Federal Territory of Kuala Lumpur, Malaysia

• Achieved 10% increase in traffic through owned and earned media resulting in more leads and inquiries for Small Medium Enterprises driving 50% in renewals.
• Trained one thousand salespeople to transition from print yellow pages to selling digital solutions obtaining Google Ad words reseller certification for everyone.
• Cultivated multiple digital platforms for on-boarding, business promotion of fifty thousand small and medium enterprises from print to online platforms. Established a digital department as a profit centre thereby earning employee stock ownership plans (ESOPs) in the process.
• Upgraded existing digital platforms to match latest UI/UX standards.
• Created online communities from ground-up to attain top ten search categories. Extended local searches, classified, and deals & coupons to the mobile application.
• Realized 10 lakh mobile app download within 30 days of launch. Rated as ‘Top 10 must have local search application in India across iTunes, Google Play, and Windows application store.
• Established strong alliances with Google, Facebook, Yahoo, and MSN to offer their advertising solutions to SMEs on Askme.com platform.

May 2009 – Sep 2011 · 2 yrs 4 mos · Bahrain · On-site

• Directed a sales force of over 150 people.
• Selected ‘Employee of the Year’ two years in a row.
• Contributed to sales, acquisition, marketing strategies, and execution.
• Organized Sales and Distribution with 320 distributors and 34,300 retail outlets in planning for Bihar & Jharkhand and Orissa circles to ensure reach and profitability.
• Introduced GPRS-Voice Packs, GPRS-Entertainment-Voice Packs, GPRS-SMS Packs, and other innovative merchandise for positioning Value Added Service as a differentiator.
• Achieved 22% (Month over Month) revenue growth from VAS, with VAS penetration of 38%.
• Improved VLR attached by 23%.
• Pioneered industry's first micro-charging for VAS products targeted at low revenue customers giving rise to a 49% Month on Month active customer base.
• Launched GPRS based acquisition packs across Bihar & Jharkhand and Orissa circles driving the first five lakh subscribers in just 40 days of launch.
• Championed Campaign Management System, Policy and Charging Rules Function solution as well as Service Delivery Platform and Group SMS Solution.

Jun 2006 – May 2009 · 2 yrs 11 mos · Greater Hyderabad Area

• Opened up East Zone offices of the company in India and Asia.
• Developed business plan and go-to-market strategy, making the company a profit frontier with the annual turnover of Rs 90 crore.
• Established effective business development and account management models.
• Hired and defined roles of on-site technical support managers backed by internal marketing and customer service managers.
• Acquired optimum number of operator business to meet revenue targets over course of multi-year sales cycle.
• Led a Multi-year awareness-building and product-innovation campaign resulting new customer acquisition and less than 90% Year over Year customer retention.
• Collaborated with International mobile operators such as SingTel, CamGSM, GrameenPhone, MTN Africa, and Bahrain Telecom.
• Established and manage content licensing contracts to shape content consumption and monetization and further distinguish IMImobile from competitors. Lead content licensing negotiations for service providers across India, Bangladesh, Singapore, and Africa.
• Launched mobile “e-governance” projects with Government of Bihar, Mizoram, Meghalaya and other North Eastern states.
• Performed Mid-Day meal tracking in Bihar, Electoral information update for Election Commission Mizoram and Voice Based Local Search for Tourism of Assam.

May 2005 – Jun 2006 · 1 yr 1 mo · Greater Kolkata Area

• Being an Executive Assistant and Team to the man himself when you are asked to present the company’s vision plan in front of the RIL board.
• Drove above the Line ABL and Below the Line BTL marketing across 700 towns in 8 states including print adverts, road shows, sales promotion, and events.
• Ensured Optimal Media Mix, maintained consistency in Communication and co-ordinated with the Advertising Agency for Faster Rollout.
• Single-handedly carried out over-night production of two thousand live hoardings across eight states during brand transition of Reliance Communication to Reliance Anil Dhirubhai Ambani group ADAG.
• Initiated Kolkata Circle brand strategy, marcom execution, channel Point of Purchase (POP) placement and branding of distributor and company outlets.

Apr 2003 – May 2005 · 2 yrs 1 mo · Kolkata Area, India

• Rose from a management trainee to Brand Executive for Himani Fast Relief Balm and Healthy & Fair Baby Massage Oil.
• Managed pan-India media planning across marketing channels including Television, Radio, Newspaper, and Magazines.
• Participated in production of Advert film shoot for celebrity endorsements with Amitabh Bachan for Fast Relief, Shahrukh Khan, Sunny Deol and Saurav Ganguly.
• Increased annual Revenue for Himani Fast Relief from Rs. 2.2 Crore to Rs. 4.7 crore making it the 3rd largest brand in the rubefacient category.
• Created new revenue channel via Emami Gift hampers to tap into Corporate Gifting segment during festival season.

Jan 2001 – Jan 2004 · 3 yrs

• At Bare International I carried out Mystery Shopping assignments across different cities in India. This includes skills like People Watching, Transaction Analysis, Customer Service Delivery, Agent Response Quotient, etc.