Jul 2019 – Nov 2019 · 4 mos

• Acoustic, an IBM spin-off, is focused on providing Marketing and Advertising solutions.
• Reporting to CEO, I was responsible for business and product strategy for the company, with the goal to deliver exceptional products to our customers, and exceptional ROI to our investors.
• Looking through the lens of engineering and product management, I was responsible to define where the company should be headed and where the main customer struggles are. My responsibilities included defining and executing on a vision for the company that pushes the frontiers of technology and solves real customer problems through modern, easy-to-use solutions. I actively looked at both organic and inorganic opportunities to deliver on this vision, and was responsible to drive execution on these opportunities with pace and agility.

Jan 2019 – Jan 2022 · 3 yrs

• Leading Product Management, Engineering and User Experience Design functions to drive business & technology transformation of a high margin hardware business, to an even higher margin, recurring revenue-based software business
• Defining and championing the vision, strategy, and product roadmap for new products from scratch.
• Building a high performing team of engineers, engineering managers, product managers, UX designers that is willing to go the extra mile to serve customer needs and stretches itself to imagine the possibilities of future.

Jun 2018 – Jun 2019 · 1 yr

• Responsible for Product Management and Strategy of ~$1B Marketing and Commerce Cloud business
• Responsible to define target product categories and target market segments to deliver growth for the portfo-lio
• Responsible to define and drive growth initiatives for each target product category and define resource allo-cation mix across product lines
• Responsible for driving organic and inorganic investment / divestment decisions including identifying acquisi-tion / divestiture targets, leading due diligence and driving execution of resulting integration or divestiture.
• Leading strategic partnerships to drive learnings that will feed into build, buy or partner scenarios

Nov 2013 – May 2018 · 4 yrs 6 mos

• I lead IBM’s marketing automation business, bringing the power of technology and artificial intelligence to everything that marketers do - understand their customers, identify target segments, deliver and optimize their marketing messages, understand the impact of their campaigns.
• Under my leadership, Watson Marketing expanded from email business to mobile app, SMS, group messaging (WeChat, Line) and social advertising channels (with hundreds of new customers).
• Our ruthless execution resulted in IBM being recognized as the leader in mobile engagement automation business by Forrester, within 3 years of getting in this business.
• In addition to my responsibilities for digital marketing technology stack, I am leading the charge for building an advertising technology stack (DSP, DMP, Ad Analytics) and making IBM a leader in programmatic advertising across display, mobile, video, social and digital out of home ads.
• As a product leader, I have built cross-functional team of professionals (from UX, Engineering, Sales and Marketing) who are applying Design Thinking and Lean Startup principles to identify customer pain points and deliver delightful customer experiences.
• As a business leader, I constantly challenge our business assumptions to ensure that we are going after profitable customer segments, meeting and expanding our margins, identifying new areas of expansion and prioritizing areas of growth.
• Having an engineering background, I enjoy working very closely with engineering team to think through potential solutions for every business problem that we solve, and provide them with a full view of our vision so that technology is built for the level of scale, latency and throughput demanded by the market.
• Technologies: NoSQL, REST APIs, HTML, Javascript, Java, iOS, Android, Phonegap, Cordova, AngularJS

Jan 2011 – Oct 2013 · 2 yrs 9 mos

• As a Software Product Manager, I led a team to build a new portfolio of cloud based big data products that allow CMOs to leverage the power of data and analytics to make smarter business decisions. I was responsible to -
• Formulate and implement strategy for this portfolio
• Build and deliver against the business case for this offering
• Work with engineers and technical team to define the requirements
• Create alliances across IBM groups to deliver a comprehensive offering
• Determine the right business model for taking this solution to market and deliver maximum business value to clients and ourselves.
• I was responsible for driving customer and cross-channel marketing analytics software within a fast growing division in IBM, slated to grow from low 9-digit business to a 10-digit business in near future. These products leveraged the state-of-the-art Big Data and analytics technology to help our customers gain invaluable insight from their marketing data.
• We delivered on the vision to take marketing analytics software to a whole new level, and drive tremendous efficiencies across how companies carry out marketing and gain insights from their marketing activities. Within a couple of years, IBM took a leadership position in a new market for marketing software, and our business delivered high value for our customers and our company.
• Major Technologies: Big Data technologies like Hadoop (and its ecosystem components), Relational as well as NoSQL databases, OLAP multi-dimensional cubes, ETL, Java, Cognos reporting

Jan 2010 – Jan 2011 · 1 yr

• Successfully developed and demonstrated IBM’s Mobile Strategy for social software at Lotusphere 2011
• Developed an innovative business model for delivering IBM’s social software on mobile to allow deep market penetration in the most cost-effective way. By accounting for business ecosystem, financial, marketing, legal, development, deployment and maintenance issues involved, the model allows IBM software to keep pace with rapid changes in mobile industry.
• Performed data-driven competitive analysis of IBM’s social software on mobile.
• Collaborated with leading researchers from IBM Research, Product Managers and senior technical / business leaders to build sound technical strategy for our integrated suite of collaboration applications.
• Enabled IBM business partners and all of IBM’s software products to integrate with our social software offerings, thereby bringing in additional value to our social software through integrated offerings.
• Led global software development team for IBM Project Vulcan on mobile.
• Delivered an integrated suite of IBM social software on iOS, Android, RIM and Nokia platforms – in-cluding enterprise level social networking, email, chat and other collaboration tools.
• Developed technical strategies that position IBM’s software stack as the foundation for integrating cus-tomers’ entire software stack, even when IBM does not own the stack entirely.
• Developed and executed on business strategies that would allow IBM to deliver mobile solutions with-out being dependent on device platform owners (like Apple, Google).
• Built a high-performance team of engineers from across multiple divisions and geographies in IBM.
• Major Technologies: Native and Hybrid mobile applications on iOS, Android, Blackberry. Objective-C, Java (Android and Blackberry), Phonegap (Hybrid applications), Standard Web Technologies (like HTML, CSS, Javascript)

Oct 2009 – Nov 2009 · 1 mo

• Selected for IBM's signature Global Leadership Development and Global Citizenship program for a special one-month assignment to Chengdu, China.
• Member of a small group, selected from across global IBM, identified as future business leaders for IBM (only 100 people selected from 400,000 per year).
• Responsible for understanding key problems affecting clients’ growth potential in emerging markets, and delivering business strategies to overcome the hurdles.
• Analyzed client organization structures, industry structure, project delivery models and brand positioning.
• Delivered business strategies that helped clients grow their business above market growth rates and im-proved their cost structures.

Jan 2006 – Dec 2007 · 1 yr 11 mos

• Led an IBM cross-department development team to design and deliver the foundations of a software stack for Consumer Electronics companies that would help them realize their strategic goals in areas of Blu-ray disc, Internet TV, on-demand entertainment.
• Worked with leading Consumer Electronics companies like Sony, Toshiba and Panasonic to design a software stack that would form the foundation of their end-to-end solutions for their next-generation products.
• Led a team of engineers to design and develop a Java Virtual Machine that leveraged nine cores avail-able on target hardware.
• Aligned IBM’s development goals with that of industry consortiums like Power.org to nurture a healthy ecosystem available for consuming IBM’s solutions.

Jul 2004 – Dec 2009 · 5 yrs 5 mos

• Low-level software code that I wrote during my years as Software Engineer, today powers millions of embedded devices, including cell phones, telematics hardware, set-top boxes and printers.
• I was a key member of J9 Java Virtual Machine development team responsible for IBM’s embedded software business
• Developed multiple pieces of low-level technology including thread scheduler, stack swapper, bytecode interpreter, multi-core support on ARM, x86, PPC and MIPS platforms.
• Other Technical Projects -
• Thread Scheduler – Implemented a priority based thread scheduler for the virtual machines that also involved creating/maintaining thread context, thread stack and light-weight context switching.
• JVM on Cell – Studied Cell processor, its features and architecture design to enable and optimize J9 Java Virtual Machine on Cell’s multiple cores, using features like SIMD, DMA, work partition, etc.
• Virtual Machine and JIT Ports - Ported IBM’s J9 Java Virtual machine & Just-In-Time compiler on OS/CPU combinations including BREW, OSE, VxWorks and Linux on ARM, MIPS, PPC & x86 boards.
• ARM EABI Calling Convention – Implemented a new calling convention for ARM based Java Virtual Machine to enable right parameter passing between C and assembly code of J9

Jan 2015 – Jan 2016 · 1 yr · Phoenix, Arizona Area

• Built a storage solution to help parents preserve the work of their pre-school kids, wrote entire code for the MVP myself

Jan 2012 – Jan 2014 · 2 yrs · India

• Launched an e-commerce site in India, focused on connecting local business owners in tier 2 and tier 3 cities to their nearby customers, and providing single day delivery to customers for fast gratification

Sep 2003 – Dec 2003 · 3 mos

• Develop the technology and business plan for a new business opportunity at IBM that would meet the expected market demand worth multi-million dollars.
• Demonstrate business value of the solution developed to IBM’s senior management and get their buy-in for further investment.

Aug 2002 – Jun 2004 · 1 yr 10 mos

• Assist "Real Time Embedded Systems" Lab Head in defining research goals by thoroughly understanding the problem and issues involved.
• Determine the commercial utilities of the research, and its need and impact on the current technology.
• Develop the prototype of the system, get the results and present the statistics to the funding authority.

Jan 2002 – Jan 2004 · 2 yrs

• Worked in an extreme programming team to develop a scalable application for handheld devices running on Palm OS and Windows CE. The product is a part of an initiative to provide teachers with hi-tech capabilities.

Jan 2001 – Jan 2002 · 1 yr

• Lead a team of software developers at this start-up, responsible for off-shore product development for multiple overseas customers.
• Develop & test business promotion initiatives, for company’s flagship e-commerce website.
• Perform competitive analysis of our products and design better business solutions to outperform rivals.