Jul 2024 – Present · 1 yr 11 mos

• Promoted to Data Manager, responsible for leading political data operations and expanding into market research projects, with a focus on team leadership, electoral analysis, process innovation, and client-ready insights.
• Leading a 12-member data team, overseeing political data projects, region/result master preparation, and custom state-level analysis.
• Directed creation of Region Master & Result Master (Lok Sabha, Vidhan Sabha, Panchayat) using ECI Form 16 booth-level data; ensured accurate mapping, corrections, and comparative analyses.
• Delivered vote-share analysis across constituencies and regions, helping managers track party strongholds, weak zones, and vote shifts.
• Managed custom state requests: candidate profiling, nomination tracking, single-year election analysis, and converting SEC/ECI PDFs into structured Excel datasets.
• Introduced Google Data Studio dashboards for real-time team performance, improving accountability, transparency, and output monitoring.
• Supervised booth-to-constituency mapping to handle boundary changes and ensure error-free electoral datasets.
• Enhanced efficiency through process standardization, improving turnaround time for urgent state-level data requirements.
• Parallelly supported Insight Crunch (Market Research arm) on projects like Yippee, Dairy, EV, Haircare, Snacking, Entertainment, Centro by validating research and refining insights.
• Personally led the Solar Installer Research Project (Pan-India, 44 respondents): handled methodology, data collection, validation, analysis, and final reporting end-to-end.
• Strengthened organization’s dual expertise by bridging political consulting with market research, ensuring data reliability and client-ready insights.

Oct 2023 – Jun 2024 · 8 mos

• Promoted to Senior Data Analyst at Infocrunch Campaigns Pvt. Ltd., I took ownership of survey & call center data analysis during a crucial pre-election phase, deepening expertise in political data interpretation, AI-driven insights, and mentorship.
• Key Contributions:
• Survey & Call Centre Analysis: Processed ~10,000 samples per state, covering voter history, intentions, demographics, issues, and leadership ratings. Conducted cross-sectional analysis to detect trends and influencing factors; ensured cleaning, validation, and standardization for accurate state-to-state comparisons.
• Voter Trend Insights: Built attribute-wise inferences (caste, age, gender, occupation, education). Developed vote-shift models comparing past Vidhan Sabha/Lok Sabha results with projected outcomes. Highlighted swing demographics critical for strategy.
• Research & Reporting: Integrated survey data with field reports, media, and social analysis. Produced state-wise and Pan-India reports with charts, trend lines, and Power BI dashboards. Designed PPTs for leadership/client presentations.
• Mentorship: Trained an intern in data cleaning, validation, and reporting. Delegated state-level tasks while handling final Pan-India aggregation to ensure reliability.
• AI Adoption: Leveraged modern AI tools:
• o ChatGPT (Paid): Summarization, insight drafting, commentary.
• o Perplexity: Rapid validation and secondary research.
• o NotebookLM: Structured refinement of reports.
• o Gamma & Slider AI: Automated PPT/storytelling.
• o Agent GPT: Experimented with custom agents for research automation.
• These innovations cut manual effort, improved speed, and deepened insights.
• Impact: Delivered state-level & Pan-India reports that shaped political strategies; generated deep voter insights on vote shifts; pioneered AI-enabled political analysis; and strengthened team capacity through mentoring.

Oct 2021 – Sep 2023 · 1 yr 11 mos

• Operations & Hiring (2021 – 2023)
• Supported the General Manager by preparing PPTs, trackers, and reports for leadership and clients.
• Coordinated across survey, call center, social media, research, and field teams for smooth workflows.
• Maintained project and employee performance trackers, ensuring accountability and efficiency.
• Assisted leadership decision-making with data-backed insights.
• Joined the Hiring Team to support large-scale workforce expansion during elections.
• Managed interview scheduling with state heads/managers and streamlined processes.
• Introduced Zoho for scheduling and candidate tracking, replacing manual systems (emails/Sheets).
• Completed 2 months Zoho training, also trained team members to reduce errors and improve efficiency.
• Built weekly/monthly hiring performance reports, including calls made, interviews scheduled, pass/fail ratios, and manager-wise performance.
• Result: Improved transparency, reduced duplication, and enabled leadership to identify strong recruiters and bottlenecks.
• Social Media Analysis (2021 – 2023)
• Took ownership of social media data analysis to strengthen digital political intelligence.
• Used Meltwater (Boolean searches) to track political leaders’ Twitter/Facebook accounts.
• Tagged posts as pro/anti/neutral and categorized by issue (development, caste, economy, welfare schemes).
• Built Excel dashboards, Power BI visuals, PPT reports, and word clouds for client-ready insights.
• Highlighted spikes in engagement, sentiment shifts, and emerging narratives.
• Early adopter of AI tools (ChatGPT, 2022) to summarize datasets, draft insights, and cross-check research.
• Standardised reporting improved operational efficiency.
• Zoho adoption enhanced hiring transparency & performance tracking.
• Social media insights provided real-time sentiment analysis for clients.
• AI integration made reports faster, sharper, and more strategic.

Oct 2018 – Oct 2021 · 3 yrs

• As part of Infocrunch Campaigns Pvt. Ltd., I was responsible for managing large-scale political & socio-economic surveys across states like Odisha, Jharkhand, Goa, and Mizoram during the 2019 Lok Sabha elections.
• Key Responsibilities & Contributions:
• 1. Field Survey Handling:
• Coordinated with Ex-Servicemen (ESM) hired as surveyors for their discipline and reliability.
• Allocated states/constituencies, supervised planning, monitored execution, and resolved on-ground issues (e.g., local resistance, Panchayat restrictions).
• Ensured surveys were conducted ethically, avoiding group/duplicate responses for unbiased insights.
• 2. Data Quality Check:
• Monitored survey data on the portal for accuracy, sample spread, and respondent diversity.
• Verified time gaps, location tracking, and response consistency to prevent fabricated/biased data.
• Ensured caste, demographic, and regional balance for meaningful analysis.
• 3. Attendance & Salary:
• Created and maintained Excel trackers to calculate pay based on valid samples.
• Applied rules like per-sample pay (₹100 each) with deductions for invalid/duplicate entries.
• Ensured fairness and transparency, reducing disputes and motivating surveyors.
• 4. Data Validation & Reporting:
• Used Excel & Power BI for checks, dashboards, and reporting.
• Flagged anomalies (e.g., high invalid rates, duplicate numbers, caste bias).
• Shared state-wise progress with seniors, highlighting risks in data collection.
• 5. Portal Improvements:
• Found issues like duplicate entries, poor GPS capture, and no salary visibility.
• Suggested & implemented upgrades:
• o Duplicate blocking
• o Better GPS/location capture
• o Auto sample validation
• o Salary module automation
• ✅ Impact:
• Supervised surveys of thousands of respondents across states.
• Delivered high-quality, unbiased data for political strategy and client reports.
• Key contributor to system upgrades that continue to benefit future projects.