Apr 2024 – Jul 2024 · 3 mos

• Developed and executed content strategies for 3+ brands, driving engagement by identifying and leveraging current social media trends and market analysis.
• Utilised advanced proficiency in Canva to create visually appealing and cohesive content, significantly contributing to brand growth and audience retention, creating consistent engagements and more than 150 stories.
• Enhanced brand consistency and visual appeal, measured by improved brand recognition and feedback by assisting in 9+ photoshoots and ensuring cohesive and impactful visual narratives.

Dec 2023 – Jun 2024 · 6 mos

• Executed a strategic content plan that educated students, attracted clients, and successfully orchestrated a panel discussion featuring three expert speakers.
• Directed a 15-member team to successfully launch impactful Instagram and LinkedIn pages for the society, driving engagement and expanding outreach within targeted student and client communities.

Feb 2023 – Feb 2024 · 1 yr

• Led UN-recognized cross-cultural exchanges, resulting in a 191% increase in applications by delivering key standards, strengthening international AIESEC relations, and designing effective opportunity campaigns.
• Drove 150% growth by acquiring 3+ new clients and implementing a CRM system, significantly improving client engagement and retention.
• Managed a team of 14, aligning personal development plans with organizational goals, fostering a positive culture, and achieving 3rd place nationally with tier recognition for performance excellence.

Feb 2023 – Feb 2024 · 1 yr

• Managed recruitment and onboarding for 250+ members, screening 660+ candidates and generating INR 1.7 Lakhs through strategic initiatives.
• Increased retention rates by 20% by implementing Performance Improvement Plans (PIPs), structured probation processes, regular checkpoints, and resource hubs.
• Streamlined onboarding with tailored education cycles, using surveys and reports to enhance clarity and efficiency, leading to 48.2% of members pursuing higher roles.
• Led strategic HR initiatives, including G-suite implementation, subsidy discounts, referral programs, HR newsletters, and recognition programs, contributing to a 40% increase in organizational performance.
• Ensured smooth exits and full policy compliance, fostering a culture of continuous improvement and career advancement.

Aug 2022 – Mar 2023 · 7 mos

Jun 2022 – Aug 2022 · 2 mos

• Project Shhhiksha was an initiative by our entity to spread awareness and educate adolescents on matters of sex education including the topics of menstruation, gender stereotypes and norms, puberty,etc. The team successfully curated our own curriculum, approved by authorities and delivered 10+ sessions in hybrid mode.

Feb 2022 – Aug 2022 · 6 mos

Nov 2022 – Mar 2024 · 1 yr 4 mos

• Successfully organized Carpe Diem, a two-day annual festival with 7+ contests, a writing workshop with Saksham Garg, and curated discussions over literary pieces, significantly enhancing society's visibility and engagement.
• Coordinated among 30+ members and 4 departments within the literary society, ensuring streamlined operations and implementing a dynamic content strategy for the society’s Instagram page.

Aug 2022 – Jul 2023 · 11 mos

• Directed a team of 10+ members in market research and successfully initiated and launched the Prishtkala Project, innovatively producing paper from banana fibre.
• Identified and addressed key problem statements, leading solution-driven projects that enhanced innovation, sustainability, and efficiency.

Jan 2022 – Sep 2022 · 8 mos