Reem AL-Smeirat — Co-Founder

Reem AL-Smeirat a pioneer in automotive design in Jordan and the MENA region. founder and design director at Concepts 4 Automotive Design "C A D" the first transportation design studio in the Middle East. Reem is leading a cultural change and breaking barriers in regards to women’s role in the automotive industry; in particular Reem has established WOMOTIVE Initiative in support of expanding the working and training opportunities for women in the auto industry by creating a network of companies and launching the Phoenix Center for Automotive Detailing; a women led business believing in education and training to lead a high end service in car care… "من معلم لمتعلمة". Phoenix has officially been certified by the “IDA” the highest level of excellency in auto detailing. Phoenix is also Reem’s conceptual sports e-city car designed with the Jordanian consumer in mind, driven by cultural value and answering the locals demands. On the personal aspect; Reem is a car enthusiast with a masters degree in Transportation Design from Turin and clay modeling certification from Germany. Passion for innovation, problem solving and challenging the norm; Reem's path is filled with thrilling experiences in different fields of the automotive industry, starting with design, then marking, product analysis, customer experience, business development, and ending with after sales. Each job role had its own flavor that contributed in building her skills, and leadership style. "I pride myself for taking the lead and successfully raising the bar in every sector by leading my team to reach their full potential. I believe in gender role equality especially in the automotive field, the more diverse and open minded we become the more our designs and cars become inclusive." The aim is to build a legacy that outlives, the future is white canvas waiting to be coloured with passion…so never hesitate to get in touch for collaborations or any opportunity to put this “Passion into Action.”

Stackforce AI infers this person is a leader in automotive design and business development.

Location: Amman, Jordan

Experience: 5 yrs 9 mos