R

Renji Varghese Kurian

Business Development Executive

Ernakulam, Kerala, India10 yrs 2 mos experience

Key Highlights

  • Doubled inbound leads for a SaaS startup in 6 months.
  • Generated over $3 million in pipeline within a quarter.
  • Successfully broke into three new markets for a telecom firm.
Stackforce AI infers this person is a Marketing and Business Development professional with expertise in SaaS and B2B strategies.

Contact

Skills

Core Skills

Digital MarketingLead GenerationBusiness DevelopmentMarketing StrategyTeam ManagementMarketing Execution

Other Skills

SEOCRMEmail MarketingMarketing ProcessesSocial Media CampaignsOmnichannel MarketingContent ProgramsContent StrategyMarket ResearchCustomer Relationship Management (CRM)Professional ServicesDealer ManagementPresalesSales OperationsContent Management

About

I'm a marketing and business development professional who made the jump from tinkering with computers to building real-world strategies that grow businesses. Over the years, I’ve picked up a solid toolkit of experience—learning the ropes across a range of industries, from consumer software to B2B products and services. I’ve always been driven by curiosity. Whether it’s diving into a new business vertical, fine-tuning a go-to-market strategy, or figuring out how to connect the right people to the right opportunities, I enjoy the process of learning by doing. I’ve worked both in-house and on contract, and I’m always looking for the next challenge that pushes me out of the comfort zone. Some career highlights: Led a rebranding and digital relaunch for a SaaS startup that doubled inbound leads in under 6 months. Built and scaled a B2B outreach campaign that generated over 3 Million in pipeline within the first quarter. Helped a telecom recruitment firm break into three new regional markets through targeted messaging and local partnerships. I’ve also spent time in hiring and recruiting—particularly in the telecom and tech space—where I honed my skills in CRM, communication strategy, and thinking a little sideways when needed. At the core of it all, I’m a self-starter with a bias for action. Whether it’s building a brand or opening new doors, I’m in it to make things happen and keep learning along the way.

Experience

10 yrs 2 mos
Total Experience
1 yr 7 mos
Average Tenure
4 mos
Current Experience

Health careers international pty ltd

Marketing Strategist

Jan 2026Present · 4 mos · Kochi, Kerala, India · On-site

  • Develop and execute data-driven marketing strategies to drive student enrolments and strengthen brand presence for IHNA & IHM.
  • Own intake-wise marketing planning to achieve full campus capacity across priority programs, including Diploma of Nursing and GCAN.
  • Lead lead-generation and conversion optimisation initiatives, improving lead quality, funnel efficiency, and enrolment outcomes.
  • Oversee end-to-end digital marketing performance across paid media, social media, SEO, email marketing, and landing pages.
  • Implement and optimise marketing automation and CRM-based nurturing workflows to improve engagement and time-to-enrolment.
  • Drive continuous performance improvement through A/B testing, audience refinement, and conversion rate optimisation.
  • Ensure 100% compliance of all marketing communications with RTO standards, ASQA, TEQSA, ESOS, and consumer law requirements.
  • Strengthen brand positioning and visibility in competitive education markets through consistent, compliant, and timely campaigns.
  • Conduct market intelligence and competitor analysis to identify growth opportunities and inform strategic decision-making.
  • Deliver data-backed recommendations to leadership on enrolment drivers, campaign effectiveness, and market trends.
  • Collaborate closely with Admissions, Academics, Campus, and Leadership teams to align marketing outputs with intake capacity and delivery plans.
  • Plan, manage, and optimise marketing budgets, ensuring ROI discipline, cost-per-lead efficiency, and performance governance.
  • Produce regular performance, ROI, and compliance reports for senior leadership and governance forums.
  • Participate in IHNA Management Committee discussions, contributing to strategic planning and institutional growth initiatives.
Digital MarketingLead GenerationSEOCRMEmail Marketing

Career break

Full-time parenting

Jul 2025Dec 2025 · 5 mos · Kochi, Kerala

Pearlsoft technologies

Business Development Consultant

Feb 2025Jun 2025 · 4 mos · India · Hybrid

  • Researched and implemented streamlined outbound and inbound marketing processes and campaigns, boosting lead quality and engagement.
  • Mentored and guided the existing marketing and BD team to optimize and integrate their activities, driving higher efficiency and results.
  • Spearheaded social media campaigns from the ground up, expanding brand presence and generating targeted leads.
  • Actively attended industry events, successfully generating leads and building a strong professional network.
Marketing ProcessesSocial Media CampaignsLead GenerationBusiness Development

Essay systems llc

Head - Marketing & Business Development

Jan 2021Dec 2024 · 3 yrs 11 mos · Kochi, Kerala, India · Hybrid

  • Spearheaded omnichannel marketing across US and GCC markets with measurable 45–50% ROI growth.
  • Launched inbound content programs and conversion-focused landing pages driving a 65% MQL uplift.
  • Implemented HubSpot-based funnel automation and analytics dashboards for campaign tracking.
  • Built and led a globally distributed team, optimizing workflows and reporting structure.
Omnichannel MarketingContent ProgramsTeam ManagementMarketing Strategy

Lsg llc

Senior Manager- Marketing & Business Development

Jan 2020Dec 2020 · 11 mos · Cochin Area, India · Hybrid

  • Managed all digital marketing activities targeting enterprise clients across North America.
  • Directed strategy and execution for blog, whitepaper, email, and paid ad content.
  • Built performance tracking dashboards, improving lead attribution accuracy by 40%.
  • Led a 4-member team in campaign production, reducing campaign build time by 30%.
Digital MarketingContent StrategyLead Generation

Astro-vision futuretech pvt. ltd.

Senior Business Development Executive

Jan 2019Dec 2019 · 11 mos · Cochin Area, India

  • Introduced content-first BD strategy, doubling inbound lead quality in less than a year.
  • Designed lifecycle email campaigns tailored to key personas in the US and Indian markets.
  • Conducted market research for positioning and pricing adjustments based on competitor analysis.
  • Supervised a 3-person content and outreach team with weekly KPI check-ins.
Content StrategyMarket ResearchTeam ManagementBusiness DevelopmentLead Generation

Applexus technologies

Marketing & Business Development Executive

Sep 2016Aug 2018 · 1 yr 11 mos · Cochin Area, India

  • Executed performance and email marketing campaigns in support of product GTM efforts.
  • Generated creative assets and messaging for outbound communications.
  • Tracked lead sources and campaign analytics, presenting monthly performance summaries.
  • Mentored interns and coordinated design teams to meet campaign deadlines.
Email MarketingLead GenerationCustomer Relationship Management (CRM)Marketing Execution

Sutherland global services

2 roles

Senior SME (du telecom, UAE)

Oct 2015Aug 2016 · 10 mos · Cochin Area, India

  • Premium support for consumer mobile clients.
  • Real time analysis and escalations.
  • Ticket management and closure maintenance within SLA.
  • Real time data and signal analysis.
  • First Attempt Resolution.

Senior Consultant (McAfee Antivirus; Intel Security)

Mar 2014Sep 2015 · 1 yr 6 mos · Cochin Area, India

  • Technical consultant
  • Trouble shooting and analysis
  • Real time experience on remote access workaround.
  • Problem analyzing,solving within the set SLA.
  • Environment: Seibel on Demand, Ebiz, McAfee tools.

Education

Bangalore University

Bachelor's degree

Jan 2009Jan 2012

NLP Foundation

Neuro- Linguistic Programming (Self help and beginner level)

Jan 2014Jan 2015

St.Aloysius Higher Secondary School, Edathua

+2 or Pre-University — PCMC

Jan 2007Jan 2009

St.Thomas EMHSS, Neerattupuram

High School

Jan 1995Jan 2007

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