Feb 2024 – May 2025 · 1 yr 3 mos · Pune, Maharashtra, India · On-site

Nov 2023 – Jan 2024 · 2 mos · Pune, Maharashtra, India · On-site

Sep 2023 – Present · 2 yrs 9 mos

• https://searchengineland.com/author/rewati-khare

Apr 2023 – Nov 2023 · 7 mos · Mumbai, Maharashtra, India

• > SEO project lead across a number of Indian brands, managing a dedicated team of SEO Managers and overseeing a wider delivery team across Dentsu brands, (primarily Isobar, Webchutney & WAT Consult).
• > Working collaboratively with leadership to refine strategic plans, ensuring they align with industry trends, competitive dynamics, and internal product development efforts.
• > Understanding clients' objectives at its core to create and execute strategies that meet the defined goals. Additionally, offering valuable insights into landing pages, creatives, and digital channel strategies for multiple clients.

May 2022 – Apr 2023 · 11 mos · Mumbai, Maharashtra, India

• ● Spearheads all activities of the SEO department and is supervising all the SEO team and supporting personnel
• ● Proactively drive client servicing and relations
• ● Be the customer’s voice in the SEO team
• ● Critically examine the execution of Projects & troubleshoot problems on the go
• ● Lead client review meetings & ensure customer delight
• ● Map customer expectations at a high level & evolve SEO practice to ensure customer delight
• ● Ensure client retention and timely execution of projects
• ● Provide support to the senior team, taking responsibility for all administrative tasks within the team to ensure campaigns across organic channels run smoothly and to plan.
• ● Builds and develops Organic media owner relationships in order to drive market leading planning for clients.
• ● Works with other departments to ensure a campaign goes live on time through the use of best practice and adherence to Service Level Agreement’s
• ● Uses understanding of commercial opportunities and trading focuses to ensure investment is guided towards the most appropriate partners
• Expertise: Data Analysis and Insights, Decision Making, Financial Acumen, Media Planning

Mar 2023 – Dec 2023 · 9 mos

Dec 2021 – Apr 2022 · 4 mos

• Responsible for end-to-end Client Engagement & Strategic Consulting in the Digital Marketing space.
• Managed clients in eCommerce(B2B, B2C & D2C), BFSI, Healthcare, OTT, EdTech , Agro/farming & Entertainment (amongst top 10 in India in respective verticals) to define their digital strategies, both performance & communications, to achieve their business goals
• Leading an energetic marketing team. Providing 101 training on SEO & Google Tools while covering Operational, Strategic & Engagement aspects of the job & & nurture the Account Managers across the team
• Delivering strategic Insights basis Past, Trend & Future analysis. Formulating & Envisioning strategies for new clients as well turning around struggling clients.
• Driving Recruitment for Multiple Operations related roles

Nov 2020 – Dec 2021 · 1 yr 1 mo

• Experience with pitching digital solutions to clients with advanced search strategies according to their business prospective & goals. Created & driven 50+ client pitches
• Educated internal & external clients about product portfolio & different business services offered (cross-sell/up-sell) based on client's business objectives
• Achieved 2X increment in Organic Traffic for Vashi Electricals with B2B Search Optimization Strategy within 6 months.
• Responsible for managing App performance through App Store Optimization(ASO) for clients
• Additional responsibilities include recruitment process through interviews, team training & mentoring new joiners into the team to ensure continued service excellence across clients. Working closely with the team to build automated solutions with Data Studio, etc. for building new channel expertise to expand business
• Handling a team of 4+ business analysts as well providing coaching & mentorship to the wider team. Alongside managing the entire client communication and operations
• Work with cross site & cross functional teams to drive short/long term account growth with different internal & external stakeholders to ensure successful project delivery. Experience in multi-layered stakeholder project management, driving complex business objectives. Experience in working with product teams on scalable business solutions of the client
• Experience in creating estimations/projections with impact across markets, customers, & stakeholders through strategic, multi-dimensional problem-solving & cross-functional collaboration
• Experience creating/sharing “best practice” solutions to inculcate a culture of learning & online measurement & operations driving clear customer impact at scale
• Have managed multiple key clients across verticals like B2B, E-Commerce, EduTech, Healthcare, Entertainment, Agriculture, Sports, etc.
• Manage client relationships with monthly/quarterly meet-ups

Dec 2019 – Oct 2020 · 10 mos

• Owned, managed, and grew digital channel strategies and performance on Organic front of Google - SEO for clients across verticals like eComm, EduTech, B2B, OTT & Healthcare to achieve their business goals as Account Manager
• Working from strategies to the execution of the account.
• Auditing new or existing accounts to determine account health and suggesting ways to improve it.
• Execute quarterly and monthly performance deck, which gives the client analysis on the performance trend.
• Creating daily, weekly and monthly reports to track impact on business metrics.
• Worked on Providing strategic insights based on extensive analysis to achieve the desired marketing goals and KPIs for the client.
• Developing data analysis skills to successfully map and interpret multiple data sources, such as Google Analytics, GSC, Google Play console, Firebase, Semrush, Ahrefs to make informed decisions about a digital strategy.
• Experience in pitching/suggesting new proposals, and leading project plans and execution.
• ● Creating reports with insights based on internal analytics data and external trends.
• ● Performing Audits for Existing & new clients to identify issues and analyze impact external changes (eg. search engine algorithm, competitor) for enhancing user experience and effectiveness of SEO.
• ● Defining and monitoring metrics to measure the impact of SEO, Youtube & ASO initiatives. (Eg. Organic impressions, Keyword rankings, Organic traffic, Subscribers' growth, watch time, views, app analytics, etc).
• ●Creating the content marketing strategy and execution roadmap for the content agency with initiatives like Youtube SEO, ASO, etc.
• ● App Store Optimization - creating plans, competitor analysis, sentiment analysis, weekly/monthly report, A/B testing to optimize the user experience.
• Driving organic installs with optimizing app listings (ASO Techniques) for 3 products
• Running timely experiments and monitoring WoW performance to ensure best possible outcomes

Feb 2019 – Nov 2019 · 9 mos

• Worked on creating on-page & off-page SEO strategies for various clients like Sports, OTT, Ed Tech, HealthCare, E-commerce, B2B, B2C, etc.
• Providing strategic insights on the landing page, performance, etc.
• Coming up with new initiatives with projections to improve the business goals. Spot new opportunities for account expansion & optimization.
• Responsible for day to day operations of client accounts, requiring interaction with both internal and external stakeholders.
• Reporting & Analysis of various digital activities undertaken and providing insights for further effective marketing opportunities.
• Achieved a 200% increment in unique users' contribution to Ed-Tech client.
• YouTube Search Engine Optimisation (YT SEO) for top clients in Sports, Ed Tech, Entertainment, etc. Verticals.
• Garnered 4.5X growth in Subscribers & 3X growth in Watch Time for GREedge Channel (Ed-Tech)
• Accomplished 2X Channel growth & overall audience engagement for client's channel (Sports)
• Helped in identify audience interest points by data analytics.
• Supported clients in the crunch of bandwidth for video production
• Received "Extra-Mile Award" in AMJ'19 for excellent efforts in Youtube SEO Performance, Creative designing (like Infographic & Animated Videos) & Client handling
• Social Media Platforms: Facebook, Twitter, Quora & More
• Marketing Blogs: Contributed largely to marketing blogs, including editing, writing & optimization.
• Preparation and analysis of performance reports & review with clients. Created presentations for monthly and quarterly performance reviews for accounts/clients

May 2018 – Dec 2018 · 7 mos · Nagpur Area, India

• Good knowledge of digital marketing skills and on-page & off-page SEO, Social media optimization, SMM.
• Social media optimization and branding for products and services for the company.
• Creative graphics creation like MEME, infogaphics, animated videos, etc for SEO
• Digital marketing along with content writing for company and SEO content.

Oct 2016 – Dec 2017 · 1 yr 2 mos

• Worked for USA based clients performing off-page SEO optimization.
• Worked on various E-commerce, Medical and Health Care Clients with the best outcomes.
• Expert in Creative designing like Infographics, Animated Videos, Posters, Banners, etc for Clients
• Created Weekly & Monthly Performance reports for clients along with Data-driven insights

Feb 2016 – May 2016 · 3 mos · Behind sangam hotel, medical square, Nagpur

• Worked in SALESFORCE - Apex programming.
• Created Survey Application for the Employees during the Internship.
• Worked closely with the team to design & create an app