Aug 2022 – Feb 2025 · 2 yrs 6 mos · Tulsa, Oklahoma, United States

• Leading a dynamic team of paid advertising specialists, managing over 50 high-value client accounts with a combined annual ad spend exceeding $2 million.
• Driving strategy, execution, and optimization of high-performance PPC campaigns, ensuring maximum ROI and client satisfaction across diverse industries.
• Architecting and deploying advanced generative AI-powered automations and integrations, significantly enhancing efficiency, accuracy, and performance.
• Innovating with cutting-edge technologies like OpenAI's GPT models, LangChain, and custom-built Python-based automation scripts to streamline workflows and deliver scalable solutions.
• Collaborating closely with clients and internal stakeholders to develop data-driven strategies, leveraging AI-driven insights and predictive analytics for strategic decision-making.
• Continuously identifying opportunities for process improvement and implementing automation to reduce manual workloads, enabling the team to focus on strategic and creative initiatives.
• Providing mentorship and training to specialists on the latest AI tools, PPC best practices, and automation frameworks, fostering professional growth and skill development.
• Finally Kickcharge has acquired Levergy.

Jun 2022 – Aug 2022 · 2 mos

• Over the last three months, I have taken a step back from the conventional career path to dive deeply into a self-directed learning journey. This exploration has spanned across a variety of technological domains and mindfulness practices.
• Algorithm Development:
• Developed an automatic grouping algorithm leveraging Natural Language Processing (NLP) to categorize textual data, enhancing my understanding and application of advanced machine learning and NLP techniques.
• Web Development and User Authentication:
• Immersed myself in creating robust user authentication systems using JWT tokens within a Node.js environment.
• Successfully built several websites utilizing Next.js and Node.js, further honing my full-stack development skills.
• Automation and Integration:
• Engineered automation solutions using Google Sheets and Apps Script, streamlining data processing tasks.
• Integrated ChatGPT with Google Sheets for bulk content creation, showcasing my ability to blend AI with productivity tools for enhanced efficiency.
• Machine Learning Implementation:
• Delved into machine learning model fine-tuning, improving model performance and gaining a deeper understanding of ML algorithms. Developed custom fine tuned models for audio and speech synthesis and text extraction from mp3 and wav file types and run it locally on any windows pc and used ftp for sync.
• Mindfulness Practice:
• Engaged in meditation and Vipassana retreats, enriching my personal and professional life through mindfulness practices, and learning to balance technological advancements with human-centric approaches.
• This journey has not only enhanced my technical prowess but also fostered a holistic perspective towards problem-solving in the digital realm. Now, as I transition back into the professional sphere, I am enthusiastic about leveraging these newly acquired skills and insights to contribute to innovative and mindful tech solutions.

Jul 2021 – Jun 2022 · 11 mos · California, United States

• 1. Implemented GA4 and a Multi-Touch Point Attribution Model, optimizing marketing resources by tracking nuanced customer behaviors.
• 2. Utilized WHMCS and KNOWI to regularly monitor KPIs, fostering data-driven decision-making and team communication.
• 3. Significantly reduced CPA from $2000 to $650 through meticulous audience optimization, yielding substantial savings.
• 4. Proficiently managed diverse ad platforms such as Google, Bing, Gartner PPC, and LinkedIn Ads, maximizing reach and engagement.
• 5. Administered a monthly ad budget of $100,000, ensuring strategic fund allocation for maximal ROI.
• 6. Created landing pages and ran experiments via Google Optimize and VWO, enhancing user engagement and conversion rates.
• 7. Pioneered Google Display Network usage for customer acquisition, broadening lead generation channels.
• 8. Boosted SEO ranking via Schema implementation through GTM, resulting in immediate search score improvements.
• 9. Drove a 5000% traffic increase and 35% growth in customer lifetime value using varied ad strategies.
• This strategic approach led to ExaVault's successful acquisition by Files.com. ExaVault's, a renowned cloud FTP platform, was founded by the entrepreneur David Ordal.

Oct 2020 – Feb 2022 · 1 yr 4 mos · Melbourne, Victoria, Australia

• 1. Managed a seamless transition during the migration from Chizel.io to Truventor.io, preserving key functionalities and data.
• 2. Collaborated with freelance content writers to produce engaging, industry-specific blog content focusing on cloud manufacturing.
• 3. Assisted in the development of a new website, alongside comprehensive data analysis of customer and vendor behaviors using Power BI. This insight was integral in refining machine learning algorithms.
• 4. Strategically promoted the brand in digital spaces frequented by the target audience, enhancing visibility and engagement.
• Overall, the primary goal of these initiatives was to ensure a successful transfer of SEO authority from Chizel.io to Truventor.io while maintaining all existing content during the migration.

Oct 2019 – Oct 2020 · 1 yr · Pune, Maharashtra, India

• 1. Successfully launched three additional marketing channels, expanding the company's customer acquisition potential and diversifying our outreach strategies.
• 2. Acquired proficiency in developing lead generation funnels and landing pages, utilizing tools such as WordPress, Lead Pages, and ClickFunnels to optimize our conversion pathways.
• 3. Formulated detailed sales cohorts and user retention cohorts, not only to provide insights for investor relations but also to comprehend nuanced user behaviors and drive strategic decisions.
• 4. Deployed Google Paid Search, Facebook, and YouTube ads as key acquisition tools, harnessing their unique capabilities to reach and engage with our target audience.
• 5. Achieved a phenomenal increase in lead generation by 2500% and a reduction in CPA by 450% through the strategic implementation of retargeting across all marketing channels, thereby optimizing ad spend and boosting overall marketing efficiency.
• 6. Concurrently contributed to SEO efforts, recognizing the importance of organic visibility in establishing a sustainable, long-term online presence.
• 7. Successfully and profitably scaled marketing efforts across four channels. With a robust content strategy and a dedicated team, we identified the potential to further reduce customer acquisition costs.
• Our SEO efforts acted as a reliable growth driver for our marketing strategy, providing a steady stream of organic traffic. During weeks of slower growth, I had the ability to quickly pivot, activating paid ad strategies to ensure a consistent inflow of leads and maintaining a healthy conversion rate.
• Although Instagram and LinkedIn ads were less effective due to higher costs and our specific average order value, we optimized other areas of the digital marketing strategy. This included fine-tuning our website for maximum lead generation and implementing a comprehensive email nurturing program, which employed multiple sequences.

Sep 2018 – Oct 2019 · 1 yr 1 mo · Pune, Maharashtra, India

• 1. Meticulously optimized SEO, transforming it into the primary channel for driving growth and enhancing the company's online visibility.
• 2. Conceived and executed a strategic content plan spanning a year, fostering consistent audience engagement and improving brand presence across digital platforms.
• 3. Effectively increased website traffic by a factor of five and drastically reduced Cost per Acquisition (CPA), signifying a substantial enhancement in marketing efficiency.
• 4. Deployed Google Tag Manager (GTM) for comprehensive tracking and analytics, facilitating granular insights into user behavior and campaign performance.
• 5. Collaborated closely with a dedicated team of two content writers and a UI/UX plus graphic designer, fostering a synergistic work environment that resulted in high-quality output.
• 6. Developed and implemented targeted Email Marketing sequences and automations, nurturing leads and fostering customer loyalty through personalized communication.
• 7. Reimagined website copy, buttons, and architecture to enhance user experience, ease of navigation, and overall website performance.
• 8. Thrived in a high-pressure work environment, consistently delivering quality results while managing multiple concurrent tasks.
• In the process of managing the comprehensive marketing stack, I gained a wealth of knowledge and experience, further solidifying my expertise in the field. This challenging role not only strengthened my core marketing skills but also expanded my understanding of integrated digital marketing strategies.

Aug 2019 – Aug 2020 · 1 yr · Bangalore Urban, Karnataka, India

• Worked On SEO Customer Acquisition Strategies. Prepared a well done SEO content plan along with tools they can build to attract the target audience. Helped develop and perfect the target persona and the branding voice. Used Data to understand the competitors SEO game and strategy. Worked with content writers on the same. Prepared 1 year worth of content with extremely researched SEO articles that can be easily ranked.

Aug 2019 – Jul 2020 · 11 mos · Pleasant Grove, Utah, United States

• 1. Successfully executed the migration of the extensive clickhere2shop website, encompassing 250,000 pages, utilizing Shopify's advanced product APIs. Additionally, I engineered a real-time inventory and pricing data update system by leveraging database technologies.
• 2. I innovatively used Amazon API's to implement a real-time competitive pricing and shipping time adjustment system. This system functioned on an hourly basis, monitoring competitor metrics and dynamically adjusting our parameters to maximize our chances of winning the 'Buy Box'.
• 3. Deployed Google Shopping, Search, and Amazon ads to maintain a consistent daily revenue stream of 45,000 USD, demonstrating the efficacy of our strategic marketing decisions.
• 4. Analyzed five years of historical sales data to identify seasonally popular products. This analysis enabled us to strategically boost page views and sales by launching targeted ads and optimizing SEO during high-demand periods.
• 5. Oversaw the website and landing pages, carrying out improvements in UI/UX design and Conversion Rate Optimization (CRO), while managing various marketing channels.
• 6. Successfully leveraged Pinterest Pins to drive organic traffic to our website, contributing to approximately 10% of the total traffic at zero additional cost.
• 7. Expertly optimized SEO and ensured the website migration occurred without losing valuable SEO authority, thus maintaining our strong online presence and visibility.
• 8. Efficiently managed a multi-disciplinary team of six developers, a content writer, an analyst, and a UI/UX designer, fostering a collaborative and productive work environment.
• Throughout these responsibilities, I gained extensive experience managing large-scale projects, implementing strategic marketing initiatives, and leading a diverse team. These experiences continue to shape my professional journey in the world of digital marketing and e-commerce.

May 2016 – Jun 2017 · 1 yr 1 mo

• Upon the completion of my four-year engineering degree, I was presented with the exciting opportunity to join Craftsman Automation as a Product Design Engineer. This marked the start of my professional journey into the vast and dynamic field of industrial design.
• In this role, I was privileged to work on an array of industrial storage solutions, gaining valuable hands-on experience and expanding my technical acumen. One of the most rewarding projects during this time was my involvement in the creation of 'vStore'. This is an innovative vertical storage solution, designed and developed to cater to the complex requirements of industry-scale storage. This venture, undertaken by a dedicated and skilled team, presented numerous opportunities for professional growth.
• Throughout this project and others, I honed my proficiency in Computer-Aided Design (CAD), a crucial tool in modern industrial design. This enabled me to visualize and manipulate designs in a three-dimensional space, significantly improving my design process.
• Additionally, I deepened my understanding of Geometrical Tolerances. This knowledge allowed me to ensure the compatibility and interoperability of various design elements, critical for the successful production of industrial solutions.
• Furthermore, I was introduced to a plethora of new manufacturing technologies. Grasping these innovative technologies enabled me to contribute effectively to our solutions, and ensure they were at the cutting edge of the industry.
• Ultimately, my time at Craftsman Automation provided me with an invaluable, practical industry experience. The hands-on work was as immersive as it gets for someone who had just transitioned from academic learning to the professional world. This experience laid a strong foundation for my future career endeavors.