Mar 2021 – Dec 2025 · 4 yrs 9 mos · Amsterdam, North Holland, Netherlands

• Managing the requirements of Epic Games EMEA Unreal Engine licensing in Europe.
• Manage EMEA-wide developer outreach programs and competition.
• Engaging in current and prospective licensees of Unreal Engine in Europe.
• Evangelizing Unreal Engine to current and prospective licensee.

Jan 2019 – Mar 2021 · 2 yrs 2 mos · The Randstad, Netherlands

• Source and execute strategic partnerships and investment initiatives within innovative AA and AAA gaming companies in Europe to expand Tencent Games’ portfolio
• Build and develop senior-level relationships with game developers and publishers from PC, console and mobile gaming space as well as other key ecosystem players to build investment pipeline and source strategic partnership opportunities
• Monitor and progress chase internal deal pipeline
• Work on market research and market intelligence to provide recommendations to management team;
• Negotiate complex agreements while working cross-functionally internally with management, finance, legal, and product teams.
• Prepare and present proposals to internal management teams

Jun 2017 – Dec 2018 · 1 yr 6 mos · The Randstad, Netherlands

• 360 Games has the goal to fund PC, Console and Mobile games and invest in high quality game development studios. 360 Games is a subsidiary of 360, one of China's largest internet services companies (security, search and mobile games)
• Analyse gaming market and industry trends to identify opportunities to grow client's product pipeline and propose business strategies.
• Build high-level relationships with game developers and publishers from the PC, console and mobile gaming industry.
• Searching and advising for potential high profitable deals like game studio acquisitions, investments and project funding.
• Conduct negotiations of high-level contracts in coordination with internal management, legal, finance and product/publishing teams.

Dec 2016 – May 2017 · 5 mos · The Randstad, Netherlands

• · Research, assess, and analyze strategic opportunities in gaming and internet space
• · Participate in contract negotiations, due diligence, and legal review of investment and M&A opportunities
• · Coordinate with relevant internal organizations to support strategic initiatives
• · Develop and maintain relationships with key industry contacts

Jul 2011 – Nov 2016 · 5 yrs 4 mos · The Randstad, Netherlands

• Representing the company at public events such as game conferences in interviews
• Define go-to-market and game-launch plans by working with the Marketing, Community and Operations Team
• Provide timely, informative and strategic commentary to community managers
• Conduct in-depth analyses of user behaviour by using data mining tools.
• Provide detailed, specific information back to operations (product manager, director of operations) on trends and user behaviour
• Provide periodical reports on effectiveness of marketing campaigns
• Manage advertising campaigns within budgetary limits
• Identify the most effective media for paid marketing and prepare business case to support results
• Prepare strategic, competitive, and market analysis to best position the game.
• Define and execute the viral marketing efforts.
• Build up a media network
• Create and manage an optimal retention rate
• Optimize SEO and SEA efforts
• Optimize brand awareness increasing metrics to achieve established goals.
• Manage product marketing team: marketing specialists, community leaders, graphic designers.
• Work closely with other Perfect World offices to ensure efficiency/effectiveness in marketing campaigns
• Work on special projects assigned.

Nov 2009 – Jun 2011 · 1 yr 7 mos · Dublin

• Responsible for all marketing and communication activities regarding the Italian and English market for all games published by Gala Networks Europe Ltd. on the gPotato.eu leading online games portal.
• Responsible for a broad spectrum of activities; including market research and analysis, strategic and media planning, Adwords campaigns, Affiliate/CPA Networks, CPC/CPM Campaigns, Web and Print advertising, mailing, websites development, viral and social media initiatives.
• Liaising with Game Producers and the other Marketing Managers for Germany, England, France, Turkey and Poland.
• Responsible for driving the execution of marketing initiatives and supporting the development of long-term strategic plans for a variety of countries and games with a focus on online consumer behaviour.
• Monitoring interactive entertainment business trends and competitors, identifying opportunities and risks, and making recommendations to drive the business.
• Planning, coordinating and executing communications & marketing plans
• Working closely with external partners (including advertising agencies) to drive specific marketing programmes and promotions, establishing a strong contact network.
• Performance analysis of marketing and communication campaigns.
• Quantifying and tracking brand health and performance.
• Increasing metrics to achieve established goals.

Nov 2008 – Nov 2009 · 1 yr

• Working with regional SMB and Field sales teams, ensuring completion of all tasks to the highest quality and within agreed time frames (SLA).
• Working with the SMB and Field Sales teams to identify and drive revenue opportunities with high potential advertisers.
• Work directly with advertisers: helping to diagnose their issues, identify opportunities and promote behaviour that grows their spend with YSM, while also ensuring long-term client success, including direct interaction as well as preparation of client presentations and optimisations.
• Preparing search listing proposals (sourcing keywords and writing copy) based on the content of the client’s Web site, using specific in-house systems for our high value advertisers. Ensure that advertising clients’ search listings are relevant to their Web site and comply with Yahoo! Search Marketing editorial guidelines and in-house style.
• Review content for compliance to Yahoo! Search Marketing guidelines.
• Investigate listings complaints from internal and external sources, including partners and other business units.

Jan 2007 – Jan 2008 · 1 yr

• Responsible for introduction and marketing strategy of the TomTom GO/ONE/XL/RIDER product line in Europe
• Determine marketing requirements for new product development (NPD) based on consumer insights and competitive assessment
• Optimising the communication mix to reach the target market: advertising campaigns, online activities (email newsletters, coordination website), PR activities, packaging and creation of market collateral
• Manage key advertising, design and media agencies and supplier relationships
• Cooperating with different teams like trade marketing, web content & services, product management, software development and PR.

Oct 2005 – Apr 2007 · 1 yr 6 mos

• Selling travel products and services in an efficient and customer-focused way with the aim of contributing to the maintenance and development of the existing accounts
• Communicating timely with both internal representatives (hotels, bookings offices, revenue office, hotel managers) and external customers of developments and opportunities.

Apr 2005 – Sep 2005 · 5 mos

• Acting as a interim between the advertiser and the Web sites (Ad Networks) and software publishers that display the ads
• Selling ads to Internet companies via Web sites, e-mail, and ad-supported software (S.E.O.).