Nov 2022 – Present · 3 yrs 7 mos

• Building a 600Cr+ disruptive brand, in Snacking Category

Dec 2019 – Nov 2020 · 11 mos · Gurugram, Haryana, India

• At Decadenz, I was solely responsible to handle all marketing and branding activities. These activities include:
• Marketing & Products: Helped decadenz to built a portfolio of Sinful, Better for You and Guilt-free Indulgence products with its 3 signature product ranges – Dark Choco Fudge tubs, Gourmet Popcorn tubs, and Choco Monster Protein Dessert bars and products still in pipeline. (From product development to sourcing the right vendors)
• Franchise build up: pioneering a win-win Airbnb like distribution model to monetize unutilized storage and staff capacity at restaurants while unlocking geographical growth for Decadenz on online platforms like Zomato & Swiggy.
• Envision, develop and drive a strong marketing strategy for the brand and it's new business
• Initiatives.
• Develop the overall brand story, marketing & communications to drive brand building.
• Responsibility for sourcing, pricing, identifying the GTM strategy & rolling out the digital and BTL marketing campaigns.
• Manage complete P&L of the brand
• Social media and marketing: includes Product strategic campaigns, social media engagement and building a community around the brand (Jomo Community)
• Amazon: Manage bulk listings along with content creation, Updating Product Data/ specifications/ Images/ Pricing/ Discount, Monitoring promotional activities at Marketplaces, Inventory Management, Co-ordination with various Marketplaces for solving queries and issues regarding the accounts
• Website: Setting up the entire frontend and backend of the website, creating another online marketplace to generate business.
• Packaging Design - Re-branded the whole Decadenz theme.
• Graphic Design - All Marketing & Social media collateral.
• Photoshoot & Styling - Product shoots for packaging, product shoots for social media and website.

Aug 2018 – Dec 2019 · 1 yr 4 mos · Gurugram, Haryana, India

• At Akiva Superfoods, i was a part of the first team who developed and came up with the current look and feel of the company.
• Service that i provided at Akiva Superfoods were:
• Packaging Design - For all previous and new designs in the market.
• Graphic Design - All Marketing & Social media collateral.
• Photoshoot & Styling - Product shoots for packaging, product shoots for social media and website.
• NPD: Mr. Karan Dokras & Mr. Shashwat Gupta (Head Product Developers & Retail), worked with them as a team to come up with exciting consumer products that turned out to be the best selling.

Jul 2018 – Jan 2021 · 2 yrs 6 mos · Guwahati, Assam, India

• Experience Destination is a Boutique Travel company specialising in curating the best Experiences any Destination has to offer. Our Itineraries are more than just visiting the destination. We want all of your senses to experience the wonders of everything that is around. If travelling means slowing down and living the destination, if it means exploring a different lifestyle, different cuisine, learning a different language, developing a new faith, if it means just being in the best of nature to find the best version of yourself, if travelling means growing, if it means taking back all that we lose everyday, you've found someone as wild and free to run with you. Currently Exploring and Curating Experiences in Northeast India.

Feb 2018 – Aug 2018 · 6 mos · Gurgaon, Haryana, India

• At IILM University the job role included Graphic Designing & Photography.
• To Bring communication into creative art. Building Engagement amongst the young TG through design.
• Social Media Posts.
• Brochure/Flier/Card
• Emailers.
• Website Banners.
• Social Media Advert
• Education - R&D.
• Designing Event & outside Banners
• Designing & Photography

Jan 2016 – Jan 2018 · 2 yrs · New Delhi Area, India

• At Evolve Vapors the job role included graphic designing/Photography/Cinematography.
• Here I learnt how to bring communication into creative art.
• Daily Social Media Posts.
• YouTube Videos which included Unboxing, The real experience of vaping, Vape Tricks etc.
• Emailers.
• Website Banners.
• Product Photography | Retouching | Image Editing.
• The World of Vaping - R&D.
• Social Media Marketing.
• Content Writing | Script Writing | Story Board