Sep 2021 – Dec 2022 · 1 yr 3 mos

• Led design projects through end-to-end design process with stakeholder, researchers and engineers to refine the product ergonomics feasibility
• Drove design decision through competitor analysis, user research findings for super app complete payments experience, buy now pay later, and adani rewards Program.
• Conducted and structured user insights into feasible design decision for adani sampling and real estate online booking.
• Collaborated with researchers and engineers to define the features.

Apr 2020 – Sep 2021 · 1 yr 5 mos

• My role at Zee consists of working with the Product team. A snapshot of my profile is as follows.
• Created refined, and tested prototypes for the India.com app, implemented improved data visualisation
• Collaborated with PMs, engineer, and data scientist to troubleshoot UX problems and improve user engagement. Generated a 66.89% growth in active users in 2 months.
• Synthesized user insights into feasible design decision for YO1 platform.
• Led diverse, cross-functional projects and improved the end-to-end experience of Bollywoodlife web app by identifying UX issues, and proposing design recommendations.
• Designed microsites from concept till the final result for conclave awards and Edufuture.
• Ensured platform-wide consistency through documentation of use cases and UI elements.
• Conducts and structure UX research efforts such Persona research with customers to make data-driven design decisions.
• Iterated design based on business requirements, market feedback, technology constraints, and user testing analysis

Jul 2019 – Mar 2020 · 8 mos

• Working for Walmart eCommerce(bestprice.in) India was challenging. I had an opportunity to work on dynamic, fast moving environment for multiple project.
• My main responsibilities were:
• Executed design strategies across product design and branding.
• Build a design driven culture and educating organization that wasn't exposed previously to formed design inititatives.
• Initiated and implemented weekly design critiques in the team cultivating collaboration and feedback culture.
• Managed product development in terms of improving user experience.
• Introduced and standardized parts of design process like design QA.

May 2015 – Jul 2019 · 4 yrs 2 mos

• My role at Paytm consists of working with the Product team and ensuring the timely delivery of various elements. A snapshot of my profile is as follows.
• Collaborated with PMs and delivered responsive website, app/wap and dashboard design.
• Iterated design based on business requirements, market feedback, technology constraints.
• Designed static and animated infographics and the marketing assets for marketing campaigns.
• Designed high-fidelity mockups and prototypes, conducted concept testing-all while collaborating in a cross-functional team.
• Designed and developed high-fidelity microsites and landing page for several campaigns.
• Developed HTML 5 banner for YouTube and Yahoo masthead.
• Synthesized Deep Linking and manual GA Tracking.

Oct 2014 – May 2015 · 7 mos

• At Foodpanda as a part of global team, I was collaborating with the team of 42 countries to cater their requirements for specific campaign collaterals. Following is a brief detail of my scope of work there.
• Designed and developed high-fidelity design for landing pages and responsive emailers to improve user engagement.
• Conducted concept testing-all while collaborating in a cross-functional with the team of 42 countries.
• Conducts, and tested all the emailers on Litmus to ensure device compatibility for different resolutions.
• Designed, and developed rich push and interstitial pages for mobile app engagement.

Sep 2013 – Oct 2014 · 1 yr 1 mo

• My job profile here consisted of managing projects with multiple deadlines while maintaining project accountability. The projects consisted of marketing assets designed for conferences and tradeshows.
• Designed and developed promotional microsites, landing pages.
• Designed, and developed creative flash animations for Google Adwords.
• Designed static and animated infographics and the marketing assets for marketing campaigns.
• Solely maintained Snapdeal’s blog visually after discussion with the concern person.

Dec 2011 – Sep 2013 · 1 yr 9 mos

• This was my first job in the field of design and development. It helped me lay the foundation of my career in the best way possible.
• Worked on several static and animated websites.
• Designed and developed Informercial microsite design.
• Edited and optimized several websites.
• Worked on flash for Google Adwords.
• Designed and developed flash websites.
• Created flip book concepts for e-magazines.