Ritika Singh

Digital Marketing Specialist

Bengaluru, Karnataka, India5 yrs 4 mos experience

Key Highlights

3.5+ years in banking and digital marketing.
Proven track record in SEO-driven content strategies.
Strong analytical skills with a focus on performance optimization.

Stackforce AI infers this person is a Digital Marketing and Banking professional with strong analytical and content strategy skills.

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Skills

Core Skills

Marketing AnalyticsCampaign ManagementContent MarketingSeo StrategyMarket ResearchData AnalysisSeo ManagementContent OptimizationCustomer Relationship ManagementBanking Operations

Other Skills

AWS CloudFormationAWS LambdaAmazon DynamoDBAmazon EC2Amazon RDSAmazon Simple Storage Service (S3)Amazon Virtual Private CloudAmazon Web Services (AWS)American EnglishAnalytical SkillsAttention to DetailBranch Banking OperationsBusiness DevelopmentCRM Tools (Internal Banking Systems)Cloud Computing

About

I'm a versatile professional with 3.5+ years of experience across banking, digital marketing, and content strategy. I began my career at HDFC Bank, managing client portfolios, operations, and CRM gaining hands-on experience in customer relationship management and service excellence. In my transition to digital marketing, I worked on SEO-driven content, performance reporting, and cross-functional campaign execution for B2B SaaS brands. My responsibilities spanned campaign tracking (CTR, CPL, ROAS), Excel-based reporting, basic SQL querying, and audience engagement across paid (Google, Meta) and organic channels. I recently completed a Marketing Analytics certification from the University of Virginia, strengthening my capabilities in data interpretation, segmentation, and performance optimization. I bring a rare blend of analytical thinking, customer insight, and marketing execution. I’m exploring roles in: Marketing analyst / campaign reporting / customer insight roles Banking or fintech roles involving CRM, marketing ops, or client strategy Growth and content-focused digital marketing roles with analytical depth Let’s connect if you're looking for someone who understands both customers and campaigns—metrics and messaging.

Experience

5 yrs 4 mos

Total Experience

1 yr 1 mo

Average Tenure

10 mos

Current Experience

Tranquil

Sr executive marketing

Aug 2025 – Present · 10 mos · Bengaluru, Karnataka, India · On-site

Execute integrated campaigns across digital, editorial, and offline channels to strengthen brand visibility and drive qualified leads.
Manage SEO/SEM, Google Ads, social media, and ATL/BTL activities to deliver consistent demand generation.
Coordinate with sales, design, and content teams, along with vendors and agencies, to ensure seamless and timely execution.
Build industry visibility through editorial collaborations, interviews, and press features with architects, designers, and stakeholders.
Analyze campaign data and generate insights to optimize performance and improve ROI.
Streamline backend operations by maintaining trackers, reports, and vendor documentation for efficiency.

Vendor ManagementVendor NegotiationMarketing Analytics & ReportingMagazine ManagementSeo agencyEditorial Process+4

Rein digital

Content Marketing Strategist Associate

Jun 2024 – Mar 2025 · 9 mos · Bangalore Urban, Karnataka, India · Remote

Developed SEO-based content strategies, improving organic traffic and engagement by 20% through data-backed content planning.
Managed performance-focused content for LinkedIn and crypto-related platforms, aligned with audience insights and keyword trends.
Conducted market and competitor research to support content positioning and channel strategy.
Utilized tools like Google Analytics, Ahrefs, and SEMrush to analyze content performance, track keyword rankings, and improve on-page SEO.
Delivered regular performance reports with actionable insights to optimize future campaigns and enhance client retention.
Collaborated with cross-functional teams to align content objectives with business goals and user behavior data.

CopywritingInterpersonal SkillsAmerican EnglishContent Marketing StrategyMarketing Performance Tracking & ReportingPerformance Reporting+6

Fortune business insights™

Market Research & Content Analyst (Intern)

Jan 2024 – Jun 2024 · 5 mos · Pune, Maharashtra, India · Remote

Researched and authored 1,500+ word B2B industry reports on healthcare, technology, and digital marketing sectors.
Used primary and secondary data sources to conduct competitor benchmarking, trend analysis, and opportunity assessment.
Queried structured datasets using basic SQL to filter, sort, and summarize industry data for use in reports and client briefs.
Created clear, data-backed visualizations and summaries using Excel and Google Sheets to support internal presentations.
Collaborated with the marketing content team to improve messaging precision, SEO alignment, and industry relevance.
Helped translate complex datasets into actionable insights to support campaign direction and content strategy.

Market Research & Industry AnalysisTechnical & Analytical WritingTrend Analysis & Business InsightsData Visualization & ReportingWeb Content WritingHealthcare+5

Iftiseo

SEO & Content Coordinator

Jan 2021 – Dec 2022 · 1 yr 11 mos · India · Hybrid

Managed and optimized SEO-driven content across multiple websites, contributing to a significant increase in organic traffic and user engagement.
Conducted technical SEO audits and resolved crawl, indexing, and site health issues to improve visibility and site performance.
Implemented targeted keyword strategies and collaborated with content writers and web developers to align execution with SEO goals.
Tracked and analyzed website performance using Google Search Console, SEMrush, and Google Analytics, generating monthly reports to support data-driven decisions.
Assisted in content audits and process documentation to improve content structure, on-page SEO, and team efficiency.

Content Auditing & OptimizationWebsite Performance AnalysisTeam Collaboration & Project ManagementSEO Strategy & Keyword ResearchReporting & Insight GenerationWebsite Traffic Reporting (Google Analytics, GSC)+2

Hdfc bank

Customer Relationship Officer

Jul 2019 – Dec 2020 · 1 yr 5 mos · Bhopal, Madhya Pradesh, India · On-site

Managed end-to-end branch banking operations and daily servicing for 50+ retail clients, ensuring compliance, accuracy, and customer satisfaction.
Delivered personalized financial solutions across savings accounts, loans, and investment products, contributing to client retention and revenue growth.
Utilized CRM tools and Excel to log client interactions, track service patterns, and generate actionable reports for relationship insights.
Ensured full compliance with banking regulations including KYC, AML guidelines, and internal audit standards.
Coordinated with backend and cross-functional teams to fast-track account openings, loan processing, and resolve service escalations.
Analyzed customer profiles to identify upselling and cross-selling opportunities, supporting branch-level sales and service targets.
Maintained consistently high Customer Satisfaction (CSAT) scores and resolved queries within defined SLAs.

Customer Relationship Management (CRM)Financial Data Analysis & ReportingRetail BankingBranch Banking OperationsBanking OperationsKYC+5

Grofits

Intern

May 2018 – Jul 2018 · 2 mos · Bhopal, Madhya Pradesh, India · Remote

Email Marketing, SEO management, Website Management.
Sorted and organized files, spreadsheets, and reports.
Prepared project presentations and reports to assist senior staff.
Collaborated with senior management on new initiatives to build confidence.
Participated in workshops and presentations related to projects to gain knowledge.

Interpersonal SkillsEasily AdaptableProject ManagementAttention to Detail