Feb 2020 – Jan 2023 · 2 yrs 11 mos · Bengaluru, Mumbai, MENA UAE · On-site

• Increased Top of funnel lead flow by 7 times | Increase in MQL (Marketing Qualified Leads) by 4 times | Reduction in cost by 60% | Increase in Pan India revenue by more than 100%
• Managing lead generation for Real Estate | Home Decor E-Commerce Business (Metercube) | Mattress Online Business (Zone8). Responsible for PPC Lead generation (SEM), SEO, Social Media (SMM) and other forms of digital marketing campaigns for driving overall top of the funnel activities.
• Managing annual budget of more than 3 Mn. USD (2 Cr. INR per month) and a team of 11 people.

Aug 2018 – Jan 2020 · 1 yr 5 mos · Mumbai Area, India, MENA

• Responsible for all Brand, Marketing, Corporate communication initiatives.
• Devise research insights.
• Develop target buying cycle and marketing team vision to create successful roadmap for the Brand.
• Spearhead integrated marketing plan and new marketing initiatives.
• Craft innovations in Customer Experience by evaluating various forms of digital media.
• Ensure effective execution of marketing programs that improves brand awareness resulting in the accelerated growth of the core business.

Dec 2016 – Jul 2018 · 1 yr 7 mos · Mumbai Area, India

• Digital Marketing:
• Strategize, plan and execute brand campaigns in order to achieve right mind-share among potential TG.
• Use Search, Social media, Analytics in collaboration with each other to feature in the consideration set of consumers. Integrate CRM elements to achieve real view of customer decision making journey.
• Measure and re-calibrate efforts to achieve sharper results in paid digital campaigns. Use market research insights to define and deploy multiple experiments to arrive at the optimum combination of media mix.
• Creation and maintenance of all web, social, mobile properties for the brand.
• Emerging Technologies:
• Explore consumer facing technologies such as voice based services, Chatbots, Blockchain and Machine learning in analytics to provide efficient solutions to pressing marketing problems.

Dec 2013 – May 2015 · 1 yr 5 mos · Mumbai Area, India

• Heading digital initiatives related to Search, Social media, Analytics, Email and Digital campaigns for L&T Mutual Fund:
• Brand communication planning, Database analysis, Budgeting and budget control.
• Manage social media platforms such as Facebook, YouTube and create more awareness about the brand and its philosophy.
• Responsible for PPC (SEM) and other forms of performance marketing campaigns for driving leads.
• Online Reputation - responsible for setting up ORM capability for listening to conversations related to the brand and formulating content strategies for different segments of the TG.
• Email marketing - Customer facing communication which drives retention, leading to increase in revenue. This could be achieved by analysing campaigns and devising cross sell, up sell opportunities.
• Analytics - Setting up Google analytics to understand visitor flows, multi channel funnels, E-com tracking which will help in optimizing landing pages and website content.

Jun 2012 – Dec 2013 · 1 yr 6 mos · Mumbai

• Heading Digital Initiatives for the brand nationally, broad classification of my job responsibilities were –
• Social Media – Managing platforms such as twitter, Facebook, YouTube, Pinterest. Understanding the overall customer sentiments to ensure right kind of content is created & conversations are driven. Drive influencer engagement ideas which will help the brand to attain desired positioning in digital space.
• Online Reputation – Monitor overall mentions, comments, conversations to improve the overall sentiment towards the brand. Work with agencies & tools that give out the right insights & help in strategic decisions for the business.
• SEO, SEM campaigns along with Web Management
• Design Social Media, Digital & Web Initiatives for the brand. This includes managing agencies & delivering performance on respective functional aspects as well.
• Other responsibilities include: Brand Communication planning, Buzz Marketing, Website and Viral Marketing, Loyalty Management, help in Project Management like Store or Product Launch plans, Database Analysis, Budgeting and budget control.
• Planning and Executing Tactical BTL and ATL campaigns. Selecting appropriate ATL Media & negotiating with agency & publications for best rates for print media and others to gain maximum reach and impact for E-Com and digital campaigns.

Dec 2010 – Jun 2012 · 1 yr 6 mos · Mumbai Area, India

• As Manager Digital Initiatives broad classification of my job responsibilities are –
• Design Social Media, Digital & Loyalty Initiatives for the portfolio of clients handled. This includes managing SMM, SEO, google adwords team on the delivery part as well.
• Craft eCRM strategies for clients & ensure effective implementation of the same.
• Clients managed: Disney, Kingfisher Airlines, Speciality Restaurants (Mainland China), Lakme Salon, Zee Learn, Beams Hospitals

Apr 2008 – Dec 2010 · 2 yrs 8 mos · Mumbai

• Managing Grey Cell division.
• Broad classification of the job responsibilities –
• Provide support to clients in creating Brand awareness by giving 360-degree marketing solutions.
• Manage the client briefs via creating concepts/platforms in accordance with the Brand Guidelines.
• Utilize Print, TV, Online, SMS, Out of Home, and On Ground Solutions for media planning, execution.
• Managing in-house properties in B2B/B2C space.
• Creating exclusive properties for clients in B2B/B2C space.
• Key Account Management and Competition Tracking

Oct 2006 – Sep 2007 · 11 mos

• Recruitment solution selling, Website Marketing