Jun 2025 – Feb 2026 · 8 mos · Bangalore Urban, Karnataka, India · On-site

• AI Influencer Intelligence Tool
• Designed and launched an AI-powered influencer recommendation system that extracted brand
• intent, matched creators
• Project “Handheld” – In-store Personalization Platform
• Built an RFID + Personalised mobile solution to enable customers to browse, try, and purchase
• products autonomously.
• Integrated facial recognition and personalization APIs to tailor product recommendations and offers.
• Impact: Piloted in 10 stores; store conversion increased by 4.5% and AOV grew by 6%.
• AI Video Generation and Real-Time Integration
• Introduced AI-rendered and UGC videos into app/MSite, allowing users to view products in 360° and
• across gender, color, and use cases.
• Conducted A/B testing on long vs. short-form formats.
• Impact: Conversion rate improved from 6.08% to 10.5%, increasing time-on-site and engagement.
• Multi-Touch Attribution Model
• Built a multi-channel attribution framework linking data from app, website, CRM, email, and in-store
• interactions.
• Impact: Return on Ad Spend (ROAS) improved from 3.7 to 4.5, optimizing budget allocation
• Reviews and Ratings Personalization
• Rolled out personalised product rating logic tied to user face shape, skin tone, and frame type.
• Impact: Conversion rose by 7%, and NPS improved on fit and quality attributes.

Mar 2023 – Jun 2025 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

• New Revenue Generation
• Built product roadmap and strategy of white-labelling and franchise models for agencies, unlocking subscription-based revenue onboarding 10 new agencies
• Launched a Plan Tab feature with a Go-To-Market Strategy to reach advertisers to monetize media planning, directly contributing to revenue growth
• Planning Tools & Automation
• Product Discovery, developed and deployed products for CTV, 360° Mult vertical, Radio, Print, Digital, OOH, and Sports planning automation, reducing planning time by 90% and achieving adoption rate of 75%
• Website Traffic & Lead Generation
• Increased website traffic by 15% and leads by 3% via GPT-powered marketing tools and Industry specific landing pages
• Automated pre-sales workflows, integrating WhatsApp, lead scoring, and instant plan sharing, improving conversions by 30%
• Finance & CRM Optimization
• Spearheaded Freshsales CRM adoption, automated GST fetching & filing, and introduced multi-month estimates.
• Reduced internal processing time by 20% through workflow automation

Mar 2022 – Mar 2023 · 1 yr · Bengaluru, Karnataka, India · On-site

• 1. Introduction of Media Planning Team: Established and managed a Media Planning team, defining their processes and onboarding various clients including L&T Finance, Beepkart, Flipkart, Spinny, TheSleepCompany, ViJohn, among others. Successfully built and led a team of 8 members.
• 2.Automation : Developed an automation tool for planning, starting with a proof of concept in Excel and evolving to a minimum viable product (MVP). This initiative led to a significant increase in the conversion rate of sales qualified leads from 14% to 30%.
• 3.New Revenue Stream : Spearheaded the development of automation tools for specific verticals such as Radio, Print, and Digital, resulting in a 70% reduction in turnaround time, a 15% increase in leads, and the identification of a new revenue stream for the organisation.Setting up agency alliance team and digital performance team to generate revenue also formed an integral part.
• 4.Organisation Funnel Optimisation : Managed the entire organisational funnel from traffic to profitability, identifying gaps and implementing necessary actions to address challenges and improve performance.
• 5.Strategic Process Implementation : Strategically implemented and drove adoption of various processes within the organisation, including Client Feedback mechanisms, Learning and Development programs, Brand Induction processes, and Freshsales implementation. Ensured a minimum 70% adoption rate across all processes.
• 6.Value Stream Mapping : Streamlined execution processes by redesigning the ERP system using Value Stream Mapping (VSM) concepts, leading to a boost in Revenue per Employee and an 18% increase in revenue.
• 7.Overall Company growth : Facilitated in achieving a turnover of Rs 200Cr in last year along with setting initiatives for achieving a turnover of Rs 400Cr in the current year and Rs 1000Cr in the subsequent two years

Jul 2017 – Jan 2022 · 4 yrs 6 mos · Kolkata West Bengal

• A vision of a lack of proper, organized, and disciplined trading facility in Tier2 city in Eastern India along with the advent of GST by Indian government, created an opening for me to work on this business proposition
• The company was involved in a B2B business of Thermo-mechanically treated (TMT) rebar’s in Jharkhand.
• Reaching an annual turnover of RS 6 Crore with a profit margin of 6 - 8%
• Brand promotion activities in a specified budget, along with digital social media advertisements compiled with BTL activities including dealers Meet and Foreign trips.