Rodrigo Santiago

CEO

United States20 yrs 5 mos experience
AI Enabled

Key Highlights

  • Proven track record in product management and strategy.
  • Expertise in digital banking and telecommunications solutions.
  • Fluent in Spanish with basic Portuguese skills.
Stackforce AI infers this person is a Fintech and SaaS expert with strong product management and digital solutions experience.

Contact

Skills

Core Skills

Product ManagementAgile Product DevelopmentBusiness DevelopmentBusiness StrategyBusiness Analysis

Other Skills

ReactHonoTanstack QueryCloudflareBunny.net DBTypescriptTailwindCSSCapacitorJSMobile ApplicationsWeb ApplicationsSoftware as a Service (SaaS)Product DevelopmentProgressive Web Applications (PWAs)JavaScriptMicrosoft Office

About

Currently developing foambyte™, a modern application with sophisticated brewing management tools designed to empower brewers of all backgrounds. Previously: Senior Business and Product Leader with extensive experience impacting, with proven and exceptional results, the financial and telecommunication services industries and related technology arenas. History of success nurturing and developing long-term relationships that center around company solution selling, enabling growth, prosperity, and profitability while meeting client needs. Catalyst for strong, sustainable revenue growth driven by seamless execution of pioneering sales and product marketing strategies. Influential change agent who thrives in fast-paced environments. I am fluent in Spanish and basic in Portuguese. My areas of expertise include: • Product Management • Product Financial Modeling (Pricing and Profitability) • Product Positioning • Product Roadmap Ownership (Vision and Prioritization) • Functional and Technical Requirements Management • Agile Product Development • Digital Banking Platforms and Solutions • Business Analysis and Market / User Research • Competitive Analysis • Emerging Technologies Assessment • Partnership Management

Experience

20 yrs 5 mos
Total Experience
2 yrs 6 mos
Average Tenure
2 yrs
Current Experience

Gangastyle

Co-Founder and Investor

May 2024Present · 2 yrs · Mexico · Remote

  • Angel investor
  • Developed the Shopify store
Start-up LeadershipShopifyBusiness Development

Foambyte

Co-Founder and CEO

Jan 2024Present · 2 yrs 4 mos · United States · Hybrid

  • Developing web and mobile solutions for enthusiasts and professional brewers.
  • Tech stack:
  • React
  • Hono
  • Tanstack Query, Table
  • Cloudflare
  • Bunny.net DB
  • Typescript
  • TailwindCSS
  • CapacitorJS
ReactHonoTanstack QueryCloudflareBunny.net DBTypescript+27

Career break

Personal goal pursuit

Nov 2021Dec 2023 · 2 yrs 1 mo

Fiserv

2 roles

Director of Product Management

Promoted

Jun 2014Oct 2021 · 7 yrs 4 mos

  • Oversaw the product strategy and management of the Digital Solutions business and products, including Online & Mobile Banking, Mobile Card Management, Mobile Wallet and Mobile Payments.
  • Managed the Digital Solutions positioning, competitive differentiators, roadmap, go-to-market strategy, marketing
  • materials, sales training, requirements’ funneling, market research and pricing structure.
  • Successfully led the commercial launch of the following solutions: Fiserv “DigitalAccess” Omni-Channel Digital Platform, Instant Digital Issuing Push Provisioning, Developer Portal with Banking and Issuing APIs and the Mobile Card Management and Mobile Wallet applications.
  • Owner of the partner ecosystem and strategic alliances relationships related to Digital Solutions and accountable to resolve critical escalations, partner disputes and commercial negotiations.
  • Main liaison with key stakeholders to ensure business success, like Finance for proper P&L management, Legal for contractual compliance, Technology for development and Sales for revenue attainment, among others.
  • Consistently delivered double-digit revenue growth and surpassed sales quotas for 6 consecutive years.
  • Public spokesperson, evangelist and SME on Digital Solutions topics, representing the company in media interviews,
  • public panels and forums and presenting to large audiences in the following events:
  • Mobile Money & Digital Payments (Mexico City) 2015, 2016
  • Cards & Payments Latin America (Miami) 2015
  • Caribbean Association of Banks (St. Kitts, Curacao, Dominican Republic, Bahamas) 2015, 2016, 2017, 2018
  • Digital Bank Latam (Panama) 2018
  • América Digital (Chile) 2018
  • Febraban (Brazil) 2018
  • Digital Bank (Dominican Republic) 2018
  • Fiserv Forum (Las Vegas) 2019
  • Fiserv Forum LATAM (remote) 2021
  • Fiserv Annual Sales Week (USA) 2015, 2016, 2017, 2018, 2019, 2020
Mobile ApplicationsSoftware Development Life Cycle (SDLC)Business StrategyWeb ApplicationsBusiness AnalysisMicrosoft Excel+14

Digital Channels Segment Lead

Jun 2014Dec 2019 · 5 yrs 6 mos

  • Kickstarted and led the Digital Solutions segment (Online and Mobile Banking) and business in Latin America and The Caribbean.
Mobile ApplicationsSoftware Development Life Cycle (SDLC)Business StrategyWeb ApplicationsMicrosoft ExcelSoftware as a Service (SaaS)+14

At&t

Marketing Product & Services - Voice & Data Deputy Director

Jan 2011Jun 2014 · 3 yrs 5 mos · Mexico City Area, Mexico

  • Accountable for the product life cycle of the Voice & Data Mobile Services (Internet, Radio, Telephony, Roaming and Prepaid) and Mobile Top-Up solutions, including: go-to-market, strategic definitions, business case generation, implementation, commercial launch, KPI definition, performance tracking, training to sales & customer care, and continuous improvement across segments and channels
  • Headed a team of 15+ and led large cross-functional LATAM teams (Ops, Legal, IT, Engineering, Customer Operations, Revenue Assurance and Finance) for the deployment, implementation and commercial launch of the Mobile Voice & Data Services for the company’s 4G network
  • Led the strategic go-to-market plan of the Mobile Voice & Data services over LTE
  • Directed the commercial plan, marketing life cycle, implementation and launch of Prepaid Roaming for all the Mobile Voice & Data Services in the USA geographies with AT&T US and T-Mobile
  • Responsible for the Mobile Top-Up lead generation, new client acquisitions, revenue & margin growth, retention, digital & media campaigns and cross-sell promotions across Nextel’s channel network
  • Planned and executed several top-up campaigns generating several USD millions and thousands of new top-up customers through complex marketing strategies via SMS, Web, IVR and mass media
  • Headed the commercial launch of major new top-up channels, including BBVA, HSBC and Walmart, producing tens of USD millions in annual recharge revenues
  • Trusted advisor for the HQ’s Product Senior Leadership team providing guidance of the Mexican mobile market, marketing strategies, business updates and delivering high impact C-level presentations
Mobile ApplicationsSQLBusiness StrategyBusiness AnalysisMicrosoft ExcelSoftware as a Service (SaaS)+12

Blindatec

Founder and CTO

Jun 2009Aug 2010 · 1 yr 2 mos · Mexico

  • Fully accountable for the technology stack, including planning, acquisition, organization, control, development and support of the telecommunication and security systems for the company
  • Responsible for the technical proposals, implementation and support of the telecommunications security solutions offered by the company to its customers
  • Owner of the strategy, policies and operating plans regarding technology solutions offered by the company
Mobile ApplicationsSQLBusiness StrategyBusiness AnalysisMicrosoft ExcelSoftware as a Service (SaaS)+13

Avaya

Proposal Management Manager

Jul 2007May 2009 · 1 yr 10 mos · Mexico City Area, Mexico

  • Responsible for the product management, conception, pricing and go-to-market definitions of Avaya’s professional and maintenance services in Mexico and implementation services in Latin America
  • Managed a team of 10+ on-site engineers that provided engagement services to premium customers like Citigroup, Wal-Mart, AIG and Telefonica, among others
  • Managed the Services Offers portfolio in Mexico and the Implementation Offers portfolio in LATAM, comprising different offers responsible for the company’s services annual revenue generation in Mexico
  • Implemented the Services Delivery Specialization Program which enabled several Business Partners in Mexico to comply with Avaya Global Services Policies and guaranteeing 24x7x4 nationwide maintenance services coverage
Business StrategyBusiness AnalysisMicrosoft ExcelEntrepreneurshipTeam LeadershipManagement+2

Televisa

IT Analyst

Dec 2003Aug 2005 · 1 yr 8 mos · Mexico

  • - Supervised the development of various IT & business initiatives like the company’s Brand Book, the Human Resources Inventory, the Marketing News Log and interfaces to the AR module in Oracle Applications ERP
Business StrategyBusiness AnalysisMicrosoft ExcelTeam LeadershipBusiness Planning

Seguridata

Software Engineer

Jun 2003Dec 2003 · 6 mos · Mexico · On-site

  • - Developed several tools, artifacts and capabilities in C++ and Delphi for the company's solutions.
Business AnalysisBusiness Planning

Education

IPADE Business School

MBA — Marketing & Finance

Jan 2005Jan 2007

Rotterdam School of Management, Erasmus University

MBA Exchange Student — Marketing

Jan 2006Jan 2006

Instituto Tecnológico Autónomo de México

B.S. Electronic Communications Engineer

Jan 2000Jan 2004

Alexander Bain

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