Rohan Pawale

Growth Manager

Mumbai, Maharashtra, India15 yrs 6 mos experience

Key Highlights

Expert in transforming complex financial products into engaging content.
Proven track record in driving user engagement and retention.
Strong leadership in cross-functional team management.

Stackforce AI infers this person is a Fintech content strategist with expertise in growth and user engagement.

Contact

Skills

Core Skills

Growth StrategiesMarketing StrategyMarketing AnalyticsContent ManagementContent StrategyBrandingMarket ResearchAnalyticsSales Funnel OptimizationEmail MarketingCreative WritingFreelancePhpWordpressSearch Engine Optimization (seo)Community ManagementCommunity Development

Other Skills

Analytical SkillsCascading Style Sheets (CSS)CleverTapCopywritingCross-cultural Communication SkillsData AnalysisHTMLInterpersonal CommunicationJoomla!Microsoft ExcelOnline Campaign ManagementOnline ModerationSocial Media MarketingSystems DesignTortoise SVN

About

As a content-first growth strategist, I’ve led cross-functional teams of writers, designers, and product managers to transform complex financial products into intuitive, engaging experiences—equally loved by users and search engines— driving onboarding, engagement, and retention. Specialized in scaling apps to multi-lakh user bases & forging B2B partnership to accelerate sales across Mutual Funds, PMS, Baskets & third-party products.

Experience

15 yrs 6 mos

Total Experience

1 yr 11 mos

Average Tenure

1 yr 9 mos

Current Experience

Axis direct

Growth Manager - Digital Revenue

Sep 2024 – Present · 1 yr 9 mos · Navi Mumbai, Maharashtra, India · On-site

Leading content-driven growth initiatives
Shaping lifecycle strategy for client engagement
Strengthening digital adoption across platforms
Driving retention through dropoff-retention and winback campaigns
Automating cohort-based mar-comm journeys

Growth StrategiesMarketing StrategyOnline Campaign ManagementMarketing Analytics

Hdfc securities

Content Strategy

Jul 2023 – Sep 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Led a cross-functional team of copywriters and designers to launch HDFC SKY
Designed content strategies to deepen investor engagement across equities, derivatives & MFs
Built and scaled editorial processes ensuring speed, compliance, and consistency
Elevated brand voice to strengthen HDFC securities’ retail footprint
Partnered with product & analytics teams to launch targeted content journeys for activation, retention and winbacks

Marketing AnalyticsCopywritingContent ManagementMicrosoft ExcelCleverTap

Smallcase

2 roles

Assistant Manager

Dec 2022 – Jun 2023 · 6 mos

Partnered with 13+ leading brokers to deliver engaging investor education campaigns
Driving product adoption by turning financial jargon into crisp, relatable narratives
Collaborated with product and growth teams to align messaging with business objectives
Spearheaded brand efforts to establish smallcase as the go-to platform for modern retail investors
Produced high-performing content assets—blogs, product explainers, and email sequences—that directly contributed to organic discovery and user onboarding

Web Content WritingContent StrategyMarketing StrategyWritingAnalytical Skills

Senior Associate

Oct 2021 – Dec 2022 · 1 yr 2 mos

Scaled partnerships with leading brokers
Built GTM-aligned content strategies
Drove client engagement across lifecycle
Used analytics for cohort targeting
Boosted growth via retention campaigns

Creative WritingMarketing AnalyticsData AnalysisWritingBranding

Nextleap

PM Fellow

Jan 2022 – Mar 2022 · 2 mos · Bengaluru, Karnataka, India

Mapping Business Outcomes to Product Outcomes
Product Discovery & User Research
Problem Framing, Ideation & Validation
Designing & Building a Prototype
Metrics, Analysis & Experimentation
Data & System Design

Market ResearchAnalyticsWeb DesignSystems DesignAnalytical Skills

Clickfunnels

Funnel Builder

Feb 2018 – Mar 2020 · 2 yrs 1 mo · Mumbai, Maharashtra, India

Built custom-tailored sales funnels
Ecommerce-sites
Webinar/paywall sites
Lead generation
Email marketing
Autoresponder setup (Sendgrid SMTP, Aweber, Convertkit, Mailchimp)

Email MarketingSales Funnel OptimizationCopywriting

Fiverr

Freelancer

May 2016 – May 2018 · 2 yrs · Mumbai, Maharashtra, India

Serviced over 350+ clients across 5 continents (23 countries) over a span of 3+ years
Average 4.8/5 star ratings across all gigs
Core services offered:
Wordpress/PHP
Lead-generation
Web admin (website migration, cron jobs, email server setup)
Setup of customized e-comm stores using WooCommerce, Shopify integration

Creative WritingfreelanceCross-cultural Communication SkillsWooCommerce

Wordpress

PHP Developer

Sep 2015 – Jan 2017 · 1 yr 4 mos · Mumbai, Maharashtra, India

Created and published Wordpress Plugins on the official Wordpress.org repository
Google +1, Social Share Elite being the most notable ones
Created tailored plugins for businesses as a Wordpress consultant
Hosted premium plugins on WPPlugins.com, Envato marketplace

Tortoise SVNHTMLPHPWordPressCascading Style Sheets (CSS)Joomla!

Myblogguest

Moderator

Jan 2012 – Mar 2013 · 1 yr 2 mos · Mumbai, Maharashtra, India

Reviewed forum conversations
Helped guest bloggers find a suitable home for their content
Assisted website owners crowd-source content

Community ManagementContent StrategyInterpersonal Communication

Techlunatic.com

Web Content Developer

Jun 2011 – Sep 2015 · 4 yrs 3 mos · Mumbai, Maharashtra, India

Built a bootstrapped community around content marketing, SEO, SEM
MMO (affiliate marketing, CPM, CPC, link-building)
Turned profitable in the second year
Direct Monetization sources: banner spots (BuySellAds)
Affiliate (Hostgator, BlueHost, Clickbank)
Upselling bespoke web design & content marketing services
Flipped a profitable business to raise funds for my own white-labelled web hosting service

Search Engine Optimization (SEO)Content StrategyWeb DesignPHPWordPress