Jul 2014 – Jun 2016 · 1 yr 11 mos

• Creative development of original Intellectual Properties like Box Cricket League (BCL) & Telly Style Awards amongst others
• Locking broadcast partners & ensuring revenue generation through Sales of FCT & in-show integrations for BCL
• Creating the annual budgets and feasibility reports
• Developing new businesses like 'EK Label' to leverage the company's brand equity from television to different media

Dec 2010 – Dec 2022 · 12 yrs

• Responsible for defining the core communication strategy & positioning for the entire motion picture studio
• Constructing the annual brand plans and marketing budgets for the company
• Responsible and oversaw the creation of all Marketing units, marketing & brand associations and finalization of all media plans across platforms
• Creating hype and awareness to maximize revenue across all rights and platforms
• Feasibility Reports for all films in the development phase
• Leading a 10 member team within the marketing & branding vertical
• Projects/ Films:
• Half Girlfriend, Super Singh, A Flying Jatt, Udta Punjab, Great Grand Masti, Azhar, Kyaa Kool Hain Hum 3, Ek Villain, Main Tera Hero, Ragini MMS-2, Once Upon A Time in Mumbai Dobaara, Lootera, Shootout at Wadala, Ek Thi Daayan, Kyaa Super Kool Hain Hum, The Dirty Picture, Ragini MMS, Taryanche Bait, Shor in the City.

Dec 2010 – Dec 2022 · 12 yrs · Mumbai Metropolitan Region

• Creative Producer & Executive Vice President on the foll films:
• Veere Di Wedding
• Mental Hai Kya
• Dream Girl
• Jabariya Jodi
• Dolly Kitty Aur Woh Chamakte Sitaare
• Laila Majnu
• > Responsible for setting up the entire film slate for the studio
• > Responsible for developing new concepts, scripting & casting for films across the line-up