Jul 2025 – Dec 2025 · 5 mos

• Lead product design for a centralized GenAI marketing platform connecting agentic tools for audience insights, brief generation, and campaign orchestration
• Guide distributed design teams, reviewing work and ensuring quality across AI platform workflows
• Define product vision and design strategy across cross-functional teams
• Shape roadmap direction for agentic capability maturity and design end-to-end workflows connecting discovery, brief generation, creative production, and campaign launch
• Define governance models for filters, exclusions, approvals, and audit trails, and partner cross-functionally on success metrics and adoption strategies

Mar 2025 – Aug 2025 · 5 mos · Remote

• Led Brand 2.0 design system unification, consolidating 12 sites, 5 brand generations, and 7 backend systems to enable scalable enterprise tooling and cross-org product consistency
• Defined product vision, strategy, and roadmaps across cross-functional teams
• Owned and scaled a 160+ component Figma library adopted across enterprise surfaces serving 40+ designers, and partnered with engineering on token architecture and governance
• Designed chat UI for Now Assist and defined enterprise indoor mapping tools, including filters, POIs, and overlays, for AI-powered Employee Hub

Dec 2024 – Mar 2025 · 3 mos · Remote

• Worked across Gap’s app and desktop design system for all 4 brands, auditing, restructuring, and consolidating components for long-term scalability.
• Piloted AI-assisted codegen for DS components: evaluated Figma Dev Mode + Code Connect → Claude-assisted React scaffolds; set guardrails (a11y, token fidelity, testing) and a hybrid workflow (AI scaffold → human review).
• Designed and documented new reusable components, ensuring consistency across web and mobile applications.
• Conducted stakeholder interviews to identify usability gaps and drive adoption among designers and engineers.

Aug 2023 – Oct 2024 · 1 yr 2 mos · Los Angeles Metropolitan Area · Remote

• Designed and launched 100+ multi-channel campaigns across mobile, web, email, and social, reaching 20M+ monthly users
• Designed and iterated on consumer mobile app experiences including onboarding flows and subscription upsell surfaces, using Figma to deliver high-fidelity prototypes tested with real users
• Partnered with product, engineering, and marketing to improve onboarding flows and app experiences for consumer and HCP audiences

Apr 2022 – Sep 2023 · 1 yr 5 mos · Los Angeles Metropolitan Area · Remote

• Reworked high-traffic shopping flows to improve clarity, hierarchy, and usability across the consumer experience
• Led UX and interaction design for GenAI seller listing tools on a high-traffic consumer mobile app, automating content creation for millions of active sellers
• Designed omnichannel AI-powered personalization campaigns
• Contributed to the Evo design system with components and patterns that scaled across platforms serving 130M+ global users

Sep 2019 – Apr 2022 · 2 yrs 7 mos · Greater Los Angeles Area · Remote

• ★ Clients include: Meta, Apple, HAUS Labs, Estée Lauder, Milani Cosmetics, Smashbox, Anastasia Beverly Hills, The Woo Agency, LA Fitness, and Abbvie
• Designed websites, mobile interfaces, and landing pages balancing brand storytelling with seamless UX.
• Delivered multi-channel campaigns, environmental graphics, and branded presentations for high-visibility product launches.
• Created motion graphics, micro-interactions, and 3D product renderings to support digital and physical launches.
• Partnered directly with executives and stakeholders to align design strategies with business goals.

Nov 2017 – Sep 2019 · 1 yr 10 mos · Greater Los Angeles Area

• Designed 200+ visuals for social media, email, and marketing campaigns to support product launches.
• Led a team of 4 designers, overseeing the creation of digital and print assets.
• Developed 3D product renderings for packaging and display concepts.
• Worked directly with executives to shape brand visuals across digital and retail platforms, collaborating with marketing and branding teams to execute campaigns.
• Assisted in photo shoots and managed post-production to ensure high-quality visual content.

Feb 2016 – Oct 2017 · 1 yr 8 mos · Greater Los Angeles Area

• Redesigned the company’s e-commerce website with a focus on visual storytelling and user-centered design, reducing checkout abandonment by 20% and increasing conversions by 15%.
• Managed over 300 digital projects, balancing creativity with user interaction insights to drive engagement across channels.
• Designed digital ads, emails, hangtags, and packaging, maintaining brand consistency across global markets, including the US and China.
• Created in-store signage and retail displays for international locations, ensuring seamless integration of digital and physical touchpoints.
• Collaborated cross-functionally with marketing, product, and retail teams to align design efforts with business goals and enhance the customer experience.

Mar 2014 – Oct 2015 · 1 yr 7 mos · Los Angeles Metropolitan Area · On-site

• Grew Instagram following from 5M to 7.5M, driving a 150% increase in engagement through visually compelling campaigns and strategic content planning.
• Partnered directly with the President to develop high-impact campaigns and visual merchandising strategies, strengthening the brand’s presence across digital and retail platforms.
• Managed website operations, including product descriptions and inventory updates, ensuring a seamless e-commerce experience.
• Led the design and execution of digital content, elevating brand identity and boosting audience retention across social, email, and web platforms.