Sai Anand N.

Product Manager

Chennai, Tamil Nadu, India8 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in product marketing and go-to-market strategies.
Proven track record in driving organic user growth.
Strong background in stakeholder management and cross-functional coordination.

Stackforce AI infers this person is a SaaS marketing expert with a focus on product growth and user engagement.

Contact

Skills

Core Skills

Product MarketingProject ManagementMarketing StrategyStakeholder ManagementGo-to-market StrategyContent MarketingPublic SpeakingCustomer Advocacy

Other Skills

Product EvangelismThought LeadershipTeam LeadershipPartner RelationsPeople ManagementEnterprise MarketingSolutions MarketingRegulatory ComplianceRelease ManagementCross-functional CoordinationContent StrategyMarketing AutomationIntegrated MarketingAnalyst RelationsPresales

About

Engineer-turned-marketer with strong suits in content creation, communication, and stakeholder management. Hands-on with participation in public speaking, product management, the financial markets, and ball sports. Indulgent computer geek and personal finance enthusiast. Like to hold interesting conversations and unpopular opinions about economics, urban planning, and digital transformation.

Experience

8 yrs 7 mos

Total Experience

2 yrs 7 mos

Average Tenure

3 yrs 9 mos

Current Experience

Zoho

3 roles

Product Marketing Manager

Promoted

Feb 2025 – Present · 1 yr 3 mos · Hybrid

Product EvangelismThought LeadershipTeam LeadershipProject ManagementPartner RelationsPeople Management+5

Senior Product Marketer

Nov 2023 – Jan 2025 · 1 yr 2 mos · Hybrid

Stakeholder ManagementCross-functional CoordinationMarketing StrategyContent StrategyMarketing AutomationIntegrated Marketing+3

Marketing Analyst

Nov 2018 – Oct 2023 · 4 yrs 11 mos · Hybrid

Building product and subject matter expertise, and using it to own product positioning, messaging, and GTM efforts across market segments.
Creating SEO-optimized long-form content—blogs, web pages, guides, technical help documentation & release notes, forum bulletin posts & announcements—and producing how-to videos to drive organic product engagement and adoption.
Conducting in-depth webinars and workshops for user education.
Driving organic user and revenue growth by leveraging the Zoho brand to attract and nurture prospects, and cross-sell/upsell to customers.
Undertaking periodic market and vendor research to develop competitive intelligence for use and participation in product management decisions—roadmap, UI/UX, pricing, regulatory compliance.
Owning and managing the product social media handles to enable marketing and support functions to run in an active, integrated manner.
Working actively with the partner ecosystem and independent software vendors (ISV) to launch integrations and co-marketing/co-sell initiatives.
Creating reseller & affiliate toolkits.
Writing ad copies for paid digital marketing and mobile marketing initiatives.
Enabling sales through extensive training, RFI/RFP inputs, and collateral—one-pagers, brochures, decks, comparison pages—support.
Coordinating customer advocacy initiatives—building references, case studies, reviews—for use in the website, at events, and in analyst relations.
Working with sales and support teams to establish a customer success framework—writing email copies for different stages of engagement, running periodic surveys for feedback, setting up product trigger-based workflows to deliver content across channels—to achieve better trial conversion, improve retention, and reduce churn.
Drafting legal responses for queries, and process and compliance documentation for certification audits.
Participating in sales/support calls on an as-needed basis.
Assisting in cross-functional team expansion.

Product MarketingGo-to-Market StrategyContent MarketingMarketing AnalyticsMarket ResearchCompetitive Analysis+13

Zoho sign

2 roles

Senior Evangelist

Promoted

Aug 2022 – Present · 3 yrs 9 mos · Hybrid

A secure cloud-based digital signature solution that’s part of the powerful Zoho suite of B2B SaaS applications trusted by 80+ million users across 180+ countries.

Product Marketer

Nov 2018 – Jul 2022 · 3 yrs 8 mos · Hybrid

A secure cloud-based digital signature solution that’s part of the powerful Zoho suite of B2B SaaS applications trusted by 80+ million users across 180+ countries.

Product MarketingIntegrated MarketingEmail MarketingPublic SpeakingDigital MarketingOnline Marketing+6

Fundsindia

Executive - Marketing & Corporate Communications

Dec 2017 – Oct 2018 · 10 mos · Chennai, Tamil Nadu, India · On-site

Created captivating content for B2C and B2B marketing and sales collateral.
Wrote customised ad copies and SEO-driven website content for top-of-funnel marketing.
Prepared engaging newsletters to improve retention and reduce churn.
Executed targeted, data-driven mobile push/pull campaigns to serve the combined purpose of lead nurturing and cross-selling.
Spearheaded referral marketing across all channels through focused seasonal campaigns, consistently achieving above 50% conversion.
Closely monitored competitors' activities and adopted alternative strategies and initiatives for content delivery and customer win-back.
Pioneered style changes in content delivery across all channels to improve open and click-through rates.
Prepared corporate documentation, handbooks, and slide decks for internal communication and other official requirements.
Assisted with social media management occasionally by engaging customers via the company's social media handles.

Herotalkies

Content Writer - Marketing

Aug 2017 – Nov 2017 · 3 mos · Chennai, Tamil Nadu, India · On-site

Acquired by YuppTV Inc. in 2018.
Created engaging website and email content for B2C marketing and oversaw a 15% growth in the subscriber count.
Contributed rich articles to the blog, covering new releases and features.
Conceived ideas for original content to improve lead generation, and avenues for expansion by monitoring customer insights from marketing campaigns.
Actively managed the company’s Facebook and Twitter handles during 'Shoot The Pirates', a 24-hour live-streamed talk marathon, achieving an audience reach of 2.5M and over 200,000 post engagements.

Playtonia esports

Intern - Network Engineering

Jul 2017 – Jul 2017 · 0 mo · Chennai, Tamil Nadu, India · On-site

Built a news bulletin for backlinks to improve organic site traffic.
Generated ideas for engagement-assisted growth on social media, overseeing a 33% increase in followers on Facebook.
Developed a SourceMod plugin to integrate the company servers with the official database of registered users, enabling logging and administration of user activity whilst promoting in-game registrations for new users. Oversaw a 25% growth in the number of registered users.
Offered assistance in testing and quality assessment to the backend development team.
Handled on-site operations at tournament venues.
Carried out in-house broadcasting of designated tournament matches, hosted on company servers, on the Facebook page.
Streamed official tournament matches, doubling up as host cum shoutcaster.