Jul 2023 – Present · 2 yrs 11 mos

• Key highlights from this role:
• Led the design and implementation of Adobe Referrals Service — a generic referral capability enabling any Adobe application to support referral-driven use cases.
• Led an in-app purchase (IAP) initiative enabling Adobe to offer direct mobile subscriptions alongside App Store purchases for US customers. Owned the project end-to-end — from POC to production — driving architecture, implementation, and cross-functional alignment. This effort targets a ~$25M revenue opportunity by allowing direct purchases within Adobe apps without paying Apple's commission fee. The initiative aims to measure the baseline conversion rate of the in-app mobile purchase funnel and evaluate whether this path drives incremental revenue.
• Owned and led solutions for the GenAI credit metering platform, responsible for deducting and refunding credits for GenAI features based on usage across both retail customers and enterprise clients.
• Played a pivotal role in transitioning the licensing client of Adobe's iOS apps from the US to the India team. Led the complete transition, owned initial library releases post-handoff, onboarded newly hired iOS developers, and delegated ongoing ownership to them.
• Owned the infrastructure used by enterprise clients to authorize Adobe's license server through a fixed set of IP addresses configurable in their firewalls (https://lcs-cops-proxy.adobe.com). Ensured the infrastructure remained up to date and fully compliant.
• Implemented a POC for a personalized paywall experience that integrates both Adobe direct subscriptions and App Store subscriptions.
• Summary:
• Leading end to end solutions in licensing workflows of Adobe applications

Apr 2020 – Jun 2023 · 3 yrs 2 mos

• Key highlights from this role:
• Proactively identified a user experience gap in notifying enterprise customers about device-based license file expiry and proposed a solution that significantly reduced support call volume from enterprise clients.
• Took complete ownership of client-side integration with the Meta Store for Adobe Substance 3D, enabling subscription sales via the Meta platform. This unlocked ~$15M in new revenue over three years.
• Owned a critical microservice for enterprise licensing flows, enabling device-based licensing. Delivered several key features — including enhanced tooling for organization admins to audit activated devices — and performed regular operational maintenance focused on cost reduction, such as major database upgrades with zero downtime.
• Enhanced the embedded browser framework for desktop apps, delivering a modern, secure in-app checkout experience.
• Summary:
• Delivered end to end solutions in licensing workflows of Adobe applications