Nov 2021 – Oct 2024 · 2 yrs 11 mos · Chandigarh, India · Hybrid

• Teaching UX/UI Course to M.Des Students

Jan 2020 – Present · 6 yrs 5 mos · Pune, Maharashtra, India

Aug 2017 – Dec 2019 · 2 yrs 4 mos · Noida Area, India

• Gradient is a professional design training & skill enhancement company. We help designers / non-designers with an industry-driven approach to learning UX and other design skills.
• Saibal designed the flagship UX course of 10-12 weeks, he conducts UX Training and mentors trainees in career decision, portfolio building and UX projects.

Jun 2017 – Feb 2019 · 1 yr 8 mos · Greater Delhi Area

• The Interaction Design Association (IxDA) is a member-supported organization dedicated to the discipline of interaction design
• He conducted & managed events like UX Meetups, Workshops and Presentations for IXDA Delhi NCR Chapter.

Aug 2015 – Oct 2016 · 1 yr 2 mos · Noida, Uttar Pradesh, India

• Teaching Interactive Media & User Experience Module at the undergrad level.

May 2015 – Present · 11 yrs 1 mo · Pune, Maharashtra, India · Hybrid

• GDD is a product design studio specialising in UX/UI, Customer Experience and Industrial Design.
• As a design consulting company, we help organisations to design meaningful digital experiences, intelligent products & services that help bridge the gap between innovation and human experiences. We are now in two locations across India in Pune and Noida.
• Our clients include Adobe, Flipkart, TATA, Samsung, Udacity, SirionLabs, Havells, FabIndia, Zee Media and Essel Group while working closely with Sequoia Capital, Saif Partners & RoundGlass for their portfolio companies’ requirements.
• Saibal as a Founder & Chief Designer focuses on creating product vision into design prototypes and help product companies to achieve product strategies considering user insights for better user experience.

Aug 2013 – Apr 2015 · 1 yr 8 mos · Noida, Uttar Pradesh, India

• Led & managed Adobe India's User eXperience Design (XD) team based out of Noida location. Adobe XDi Noida team works on multiple products and platforms in it’s diverse portfolio like Acrobat, Adobe Marketing Cloud, Creative Cloud Ecosystem, FrameMaker, RoboHelp and also from the Creative Cloud Desktop Apps like InDesign & Illustrator.

Apr 2012 – Aug 2013 · 1 yr 4 mos · Dhaka, Bangladesh

• Worked in the Customer Experience unit of Commercial division, I was involved in building User Experience of Grameenphone's products & services.
• Evangelize User-Centred Design (UCD) process within the organisation.
• Develop strategies to strengthen the practice of User Experience in the company.
• Ensure that user insights drive the product/service development.
• Mentor the local UX team on a regular basis.
• Conduct User Research, Usability Evaluation, Concept Tests and Campaign Tests(on communication materials) at Grameenphone Experience Lab (GEL).
• Conduct Customer Journey Mapping (CJM) for existing products/services.
• Design Web Portals & Mobile Apps by applying UCD / 5S model of UX and get these designs implemented from wireframe level to final visual design.

May 2011 – Mar 2012 · 10 mos · Pune, India

• Worked at Infosys Communication Design Group (CDG) on a project named FINUX, which is an UX centric re-design project of the very known banking solution product of Infosys called 'Finacle'.

Mar 2009 – Mar 2011 · 2 yrs · Noida, India

• Studio Brahma Pvt. Ltd. is a creative agency, focusing on the integration of design and technology to create communication tools for individuals and organizations.
• Acted as UX design team lead for kleeto - a new web-based service.
• Led the creative team on internal campaign design for American Express.
• Was the team member for UI design of an online fashion store - FemellaFashions
• Conducted a workshop on creativity & innovation with American Express employees.
• Applied the knowledge of film-making on corporate film project for BPTP Group.
• Worked on many branding & print based projects for companies like Vatika Group etc.
• Was responsible for forming and managing the creative team.
• Made regular pitch presentations for various upcoming projects.
• Led the Social Media team for planning & strategising - Social Media Marketing.
• Designed many website interfaces :
• www.prabirpurkayastha.com , www.taniasethi.com,
• www.woodsidedevelopments.com, www.sngroup.co, www.enviroindia.in

Dec 2007 – Feb 2009 · 1 yr 2 mos · Pune, India

• Samas Media Lab was an entrepreneurial venture that acted as communication & interactive media hub, which focused on 3 domain areas - design, music & films as well as social communication.
• Played an important role as a team leader in various activities.
• Worked with clients across India like Counter Culture Records - Mumbai, Prajay Group - Hyderabad, Khaitan & Khaitan Co. -Mumbai, Blanco - New Delhi
• Started an unique service called ‘SphereDisc’ - online disc making service for musicians.
• Organised a music event called Road 2 Rock with ‘Rolling Stone Magazine’ as Sponsor.
• Published an online magazine called ‘Samas Satellite’ with 8-10 authors.
• Got featured in Pune Times for our ideas on online music distribution.

Oct 2006 – Feb 2007 · 4 mos · Pune, India

• Worked on project basis for 2 important short-term projects.
• (1) Designed a series of Informative Posters for Tribal Product Development Project.
• (2) Information structuring & Design execution for the corporate website of a software firm.

Jun 2001 – May 2004 · 2 yrs 11 mos · New Delhi, India

• Worked on few prestigious projects like Interactive Multimedia CD presentations on Jantar Mantar & North East India for Indian Tourism Development Corporation (ITDC).
• Handled the complete print & online promotion work for India’s leading music band called Indian Ocean.

Apr 2000 – May 2001 · 1 yr 1 mo · New Delhi, India

• Worked as a self-learned web / graphic designer on various projects for small firms, NGOs & musicians.