Apr 2022 – Apr 2023 · 1 yr

• Supervised and directed a team of 6 individuals while overseeing the complete affiliate marketing segment of Internshala, i.e., the Internshala Student Partner program.
• Championed the growth of Internshala Student Partner, India's most extensive Campus Ambassador
• program, leading to a 1.5X surge in YoY revenue, monthly active users, and new user acquisition by
• implementing novel growth strategies and program restructuring.
• Formulated annual plans and administered budgetary disbursement of INR XX Lacs (comprising
• fixed, variable, overhead, and contingency expenses) for the Internshala Student Partner
• program. Established revenue and new user acquisition objectives for FY-21/22, 22/23, and
• 23/24, grounded on M-o-M traffic and user purchase statistics.
• Directed the comprehensive implementation of over 15 new user acquisition campaigns,
• leveraging collaborative efforts with diverse stakeholders, and enhancing the existing growth
• funnel and CRM process.
• Devised and implemented qualitative data analysis structures to scrutinize multiple growth
• experiments, enabling the prediction and refinement of north-star metrics for the segment
• while Implementing innovative strategies to augment the LTV and NPS of the users.

Aug 2020 – Jun 2022 · 1 yr 10 mos

• Building, India’s biggest Campus Ambassador program – Internshala Student Partner by hiring over 8 lac+ student partners across India from 15,000+ colleges while growing the channel to become of the largest offline contributors in driving key business goals and performance
• Ideating & developing the year-long plan (student acquisition & category revenue goals, estimated budget, etc) for the ISP program while grooming new and existing team members in campaign execution and digital marketing roles
• Led the end-to-end execution of 15+ Internshala Student Partner campaigns that included managing on-page content, email marketing, stakeholder management, and campaign promotions on multiple marketing channels like Email, SMS, In-product display ads, product nudges, etc.
• Achieved 90% of user reactivations and new user acquisition goals by undertaking 360 execution of creative marketing contests with student partners resulting in high conversion rates, session quality, user hits, ORs/CTRs, and user engagement.
• Built user flows via Google Analytics to establish UI/UX improvements by revamping the complete design, marketing content etc for the Internshala Student Partner campaign page which led to an 18% jump in student applications. The project involved market surveys, understanding user behaviour, A/B experiment, planning & coordinating with various internal stakeholders
• Performance marketing by leveraging data insights from internal traffic & sales, user surveys, and research using analytical tools and studying campaign metrics for ideating improvements and optimizing operations.

Feb 2020 – Aug 2020 · 6 mos

• - Developing performance strategies through optimized student partner hiring, efficient training, on-boarding plans, and high-intensity process involvement to boost student engagement while delivering sales & revenue targets for Internshala Trainings with year-on-year revenue growth