Sailesh P.

CEO

Los Angeles, California, United States13 yrs 3 mos experience
Highly StableAI Enabled

Key Highlights

  • 20+ years of experience in MarTech and AI.
  • Founder of multiple successful AI startups.
  • Expert in go-to-market strategies for AI products.
Stackforce AI infers this person is a MarTech and AI expert with extensive experience in enterprise solutions and digital transformation.

Contact

Skills

Core Skills

Artificial Intelligence (ai)Go-to-market StrategyExecutive AdvisoryMarketing StrategyDigital MarketingAgenticGenerative AiDemand GenerationDigital Marketing MediaWeb Marketing StrategyLeadershipBusiness StrategyManagementMarket Research

Other Skills

AdvertisingAnalytical SkillsArtificial Intelligence for BusinessArtificial Intelligence for DesignBrand ManagementBusiness-to-Business (B2B)Campaign ManagementConsultingAgentic AILLMsRAGVector DatabasesAPI IntegrationSEOContent Marketing

About

Sailesh Pattnaik is a MarTech entrepreneur and AI founder building agentic AI platforms focused on LLM-powered growth systems, AI-driven marketing infrastructure, and scaling AI startups from pilot to Series A. He brings 20+ years of experience across MarTech, digital marketing, zero-to-one startup building, and enterprise digital transformation. At RxGPT Health, he is building enterprise agentic AI for hospital workflows ($3.15B TAM) powered by clinical LLMs, RAG architectures, and AI agents, working with a 28-person global team and building toward a HIPAA/FDA roadmap and a $5–8M Series A. He is also building two agentic AI platforms: ➡️ HIREX — an AI HR intelligence platform deploying 27 autonomous agents that automate hiring, sourcing, interviews, offers, onboarding, and compliance. ➡️ DIGIX — an AI marketing automation platform using multi-agent systems to run the entire growth funnel: lead generation, outreach, SEO, content, voice AI, and social automation. AI / LLM Architecture & Tech Stack (HIREX • DIGIX • RxGPT) Agentic AI RAG • Prompt Engineering • LLMs • LangChain • LangGraph • LlamaIndex • OpenAI API • Anthropic API AI Engineering Python • TypeScript • LLM Integration & Fine-tuning • Vector Databases Cloud Infrastructure AWS • Azure • GCP DevOps / MLOps Docker • Kubernetes • CI/CD • Scalable AI Infrastructure What Sailesh Solves for AI Founders & CEOs ➡️ 0→1 AI GTM strategies that land pilots and scale revenue ➡️ AI category positioning and narratives to establish market leadership ➡️ Global team building across product, engineering, and growth ➡️ Investor alignment that converts traction into funding What Sailesh Solves for VCs ➡️ De-risked Series A bets through enterprise validation ➡️ Execution teams capable of building scalable AI platforms ➡️ Fundable traction → category leadership ➡️ Global AI exposure across APAC, USA, EU, MENA, and ANZ What Sailesh Delivers as AI VP Marketing / Fractional CMO ➡️ AI GTM strategy (0→1) for LLM and agentic AI products ➡️ AI category positioning and founder narrative ➡️ AI demand generation engines powered by content and automation ➡️ AI product marketing translating complex AI into enterprise value ➡️ AI thought leadership and brand authority ➡️ AI growth systems that scale global pipeline and support Series A readiness Recognition ➡️ Top 10 Leaders of the Year — International Innovative Future Summit, Dubai (2026) ➡️ International Star Award — affiliated with NITI Aayog and G20 (2024) 🌐 saileshpattnaik.digital

Experience

13 yrs 3 mos
Total Experience
1 yr 6 mos
Average Tenure
1 yr 4 mos
Current Experience

Venturegrid

Startup Mentor

Apr 2026Present · 1 mo · United States · Remote

  • Mentor | VentureGrid
  • A global platform connecting founders with experienced operators, investors, and builders through focused 1:1 mentorship sessions.
  • VentureGrid enables founders to access actionable guidance on key business challenges—across product, go-to-market, growth, and fundraising—through outcome-driven conversations.
  • Role & Contributions:
  • Provide 1:1 mentorship to early-stage (0 → 1) founders, supporting them from idea to execution
  • Guide founders to validate the problem first and build with clarity
  • Support rapid MVP development, early user acquisition, and feedback loops
  • Help identify what is working before scaling efforts
  • Advise on go-to-market (GTM) strategy and positioning post validation
  • Support VC fundraising readiness, including:
  • Refining investor narratives and storytelling
  • Aligning traction with market opportunity
  • Identifying and targeting the right investors
  • Preparing for high-stakes investor conversations
  • Help founders approach fundraising as an outcome of strong fundamentals, not the starting point
  • Focus Areas:
  • AI/ML implementation
  • Branding & positioning
  • GTM strategy
  • Idea to MVP
  • Digital marketing
  • VC fundraising strategy
  • VentureGrid operates on a session-based model, enabling founders to access targeted, high-impact guidance when needed.
  • Focused on helping founders build strong, execution-ready businesses—because capital follows clarity and traction.
  • Guidance on GTM, VC fundraising, and building from 0 → 1.
  • Book: https://venturegrid.social/mentor/Sailesh-fractional-CMO
Digital MarketingE-Commerce ConsultingMarketing StrategyE-CommerceAgentic AI DevelopmentVenture Capital

Pinterest

Advisor to the Board ( Pinterest for Advertisers )

Jan 2026Present · 4 mos

  • Advertisers Advisory Board – C-Space Community
  • Serving on the Pinterest Advertisers Advisory Board at C-Space, contributing insights on advertiser needs, platform innovation, and the future of digital advertising.
Executive AdvisoryMarketing StrategyConsultingAdvisory BoardsC SuiteCorporate Advisory

Deepchatbi

Advisory to the Board – Chief Digital Officer

Aug 2025Present · 9 mos · Boston, MA · Remote

  • Remote
  • C-Suite Advisor : Digital, Agentic AI & Growth Strategy
  • A high-impact advisory role at the frontier of AI innovation, enterprise growth, Go to Market and digital strategy.
  • DeepChat BI is redefining business intelligence with Agentic AI—enabling teams to chat with data, gain instant insights, build one-click dashboards, and run text-to-SQL queries with ease.
AgenticArtificial Intelligence (AI)Digital StrategyDigital MarketingContent MarketingGenerative AI+1

Rxgpt

2 roles

Chief Marketing Officer

Jan 2025Present · 1 yr 4 mos · Los Angeles, CA · Remote

  • Leading marketing, brand, demand generation, and go-to-market at RxGPT — building an AI-native growth engine to drive enterprise adoption of agentic AI across healthcare.
  • Owning end-to-end GTM strategy and execution, including ICP modeling, positioning, demand generation, ABM/ABX, and land-and-expand motions — aligning marketing tightly with sales to drive pipeline, conversion, and revenue growth.
  • Architecting and scaling an AI-first marketing and demand infrastructure, leveraging Agentic AI, multi-agent pipelines, LLM orchestration, RAG, and vector databases to automate and optimize the full funnel from acquisition to retention.
  • Driving AI-powered demand generation and growth systems across SEO, content, PPC, Paid Social, CRM, CRO, and lifecycle marketing, powered by predictive analytics, AEO/GEO/AEX frameworks, and real-time performance optimization.
  • Building and operating agentic marketing workflows using LangChain, LangGraph, LlamaIndex, n8n, OpenCal, and proprietary systems like LeadVault, integrating APIs (OpenAI, Anthropic, Gemini, LinkedIn, Meta, GA4, SerpAPI, PubMed, FHIR) with RAG pipelines and Vector DBs (Pinecone, pgvector, FAISS).
  • Driving LLM-powered growth and content systems using OpenAI, Anthropic, LLaMA, Mistral, LoRA, RLHF, and multimodal AI (Voice, Video)
  • Leading AI product marketing and category positioning, translating complex agentic AI capabilities into enterprise use cases, ROI narratives, and clinical value propositions.
  • Building performance-driven marketing systems, optimizing funnel conversion, CAC, and pipeline velocity through continuous experimentation (CRO, A/B testing, analytics, attribution models).
  • Partnering closely with sales to drive enterprise pipeline, deal acceleration, and customer expansion, supporting multi-stakeholder buying cycles across clinical, IT, and administrative buyers.
Artificial Intelligence (AI)AdvertisingAgenticAnalytical SkillsArtificial Intelligence for BusinessArtificial Intelligence for Design+5

Founder & CEO

Jan 2024Present · 2 yrs 4 mos · Los Angeles, CA · Remote

  • Founder & CEO building RxGPT into an agentic AI platform, defining long-term vision, product strategy, and AI-first go-to-market to scale intelligent systems across enterprise healthcare.
  • Leading a cross-functional organization across AI/LLM research, engineering, product, GTM, and operations, establishing operating cadence, OKRs, and execution rigor from 0→1 through scale.
  • Owning company-wide strategy and execution — spanning product, growth, enterprise sales, partnerships, and operations — driving adoption across global markets.
  • Driving enterprise sales and revenue growth, building land-and-expand motions, multi-stakeholder deal structures, and repeatable GTM systems across complex buying environments.
  • Leading fundraising and investor strategy, working closely with global VC/PE firms, shaping investor narrative, and positioning the company within the frontier AI ecosystem.
  • Building and scaling a high-density, AI-native team, setting hiring bar, org structure, and performance culture across engineering, research, and GTM functions.
  • Establishing strategic partnerships and ecosystem integrations, aligning product and distribution with enterprise platforms and large-scale adoption pathways.
  • Architecting AI-native systems and platforms leveraging Agentic AI, multi-agent pipelines, LLM orchestration, RAG, and vector search to enable autonomous execution and decisioning at scale.
  • Building and deploying agentic workflows and growth infrastructure using LangChain, LangGraph, LlamaIndex, n8n, OpenCal, and LeadVault, integrating APIs (OpenAI, Anthropic, Gemini, LinkedIn, Meta, GA4, SerpAPI, PubMed, FHIR) with RAG pipelines and Vector DBs (Pinecone, pgvector, FAISS).
Artificial Intelligence (AI)AdvertisingAgenticAnalytical SkillsArtificial Intelligence for BusinessArtificial Intelligence for Design+5

Voicera ai

Vice President Marketing

Jan 2025Present · 1 yr 4 mos · Los Angeles County, California, United States · Remote

  • Remote
  • As VP of Content and Marketing at Voicera.AI ( previously Elevate.AI)—an early-stage AI venture in stealth/PMF mode supported by OpenAI—I lead the entire marketing function. From defining brand and content strategy to executing go-to-market plans and driving growth, my role spans the full spectrum: establishing product-market fit, launching to market, and scaling toward a future public vision. A high-impact leadership role at the frontier of generative AI innovation
Generative AIDemand GenerationContent StrategyAgenticArtificial Intelligence (AI)Social Emotional Learning+9

Cargill

Global communications (Head of Social media, Digital, Communications ~ Asia Pacific)

Aug 2020Jan 2025 · 4 yrs 5 mos · Minneapolis, MN

  • Responsible for end-to-end Global Marketing/Digital/Social Media Communications of Cargill across all the COUNTRIES in the Asia Pacific including China, Japan, India, Indonesia, Singapore, Vietnam, Malaysia, Philippines, Thailand, Australia, New Zealand, Pakistan, Vietnam, and South Korea to name a few.
  • Leading GENAI transformations ( ChatGPT / Copilot / custom API pilot etc) in the digital and social landscape, driving innovative strategies and delivering measurable results for the company.
  • Establishing key communications and streamlining the APAC marketing process and managing agency, stakeholders
  • Handling Crisis communications – Malaysia Covid situation, Indonesia – Palm oil crisis effectively and guided the team to achieve the key goals
  • Helping driving ABM, Employer Branding, EVP, DEI, employer of choice campaigns on social media/internal & external coms in APAC
  • Helping in launching Products and Brands – Setting up TipTop Cjoy Philippines, Sunvalley , Plantever Thailand social media channels and assisting the team with the Launch events and external coms
  • Monitoring mentions and community management via Brandwatch, Khorus, and handling social media crisis
  • Strategizing CSR Campaigns in APAC and achieved total FY21 organic social impressions 759,017 and Avg engagements 8.1%
  • Achieved total FY21 Organic Social media engagement 72,873 (1833.9% YOY) , impressions 2,166,221 (1415.24% YOY) on Linkedin and Facebook
  • Improved WeChat OA page views by 32%, interactions by 18.4%, Avg. reads by 42.2%, followers by 47% via WeChat videos and content optimizations in FY21
  • Achieved 213,768 Reads, 10144 interactions, 55% Avg interactions on Weibo OA by content optimizations in FY21
  • Promoted Cargill’s participation in China International Import Expo 2020 by WeChat articles and Weibo Tweets that generated 12034 readerships and 1009 interactions on WeChat and 33044 viewership’s with an Avg Viewership of 5507.33 on Weibo
Team ManagementBusiness StrategyLeadershipMarketing StrategyDirector level

Netelixir

Ecommerce Digital Marketing Manager

Jun 2019Aug 2020 · 1 yr 2 mos · Hyderabad Area, India · On-site

  • Handling end-to-end ecommerce requirements of e-commerce websites from the retail industry with average monthly traffic of 21M and 166000 indexed web pages.
  • Leading Team Size of 8 members . key retail client accounts , and responsible for client management, client handling, account upsell, cross-sell, QBR strategies, project planning, client relationship management, client communications , customer success , customer experience, regular business review meetings, and an end to end client project delivery.
  • Responsible for preparing ecommerce strategy for Retail Websites with minimum Monthly traffic of 2.4M and 180,00 web pages
  • Leading the marketing team to prepare content strategy ,optimize websites, analyze analytics reports, and design ABM , digital strategies for Retail customers
  • Collaborating with Onshore Delivery Managers, key stakeholders across North America region to gather requirements and deliver solutions
  • Planning the operations , monthly budgets, resource utilization, effort estimation, task allocation & prioritization and manage client expectations
  • Mentoring and coaching the team members and conducting training sessions on new trends and making sure to achieve SLAs set in SOW
  • Preparing the content calendar, implementation plans, customized solution decks for clients and suggesting innovations for improvement
  • Working on Up-sell opportunities , preparing Quarterly Business Reviews , Monthly Agendas, Idea forums and increasing the Scope of Work
  • Client performance AVG: Increased YoY Sessions by 31.72%,New users by 36.9%, transactions by 20.37%, ecommerce CVR by 2.1%, Revenue by 11.1% by optimizing top product& category pages, implementing MRID structured & meta data, improving website UX, and indexing status.
  • Mentoring and leading team including Management Trainees on Advanced AI search, SEO , Marketing automation and client delivery management. Internal coms on LxrMarketplace tool. EVP/Employer Branding on Owned Media
Management

Upgrad

Adjunct Faculty Instructor ( Digital Marketing & Branding )

May 2019Present · 7 yrs

  • Coaching and mentoring candidates who have enrolled for the PG Certification in Digital Marketing and Communication program on UPGRAD.
  • Mentoring and providing career counseling to students who have enrolled for the Post Graduate Certification from MICA and Upgrad program.
  • Have mentored around 1000+ students on career tracks from 310+ MICA batch of PGDCMC and trained/coached 47+ students in weekend batches.
  • Program details: https://www.upgrad.com/digital-marketing-and-communication-pgc-mica

Highradius

Principal Consultant - Digital Marketing (Ad Hoc Consulting)

May 2019Apr 2020 · 11 mos · Houston, Texas, United States

Business Strategy

Econcero

Head Of Digital Marketing

Aug 2018May 2019 · 9 mos · Hyderabad Area, India · On-site

  • Heading the Digital Marketing department of eConcero and taking care of the day to day technical and non-technical operations. Leading team size of 9 and stakeholders / customers .
  • Strategy
  • Client management
  • Client relationships
  • Customer Success
  • Global Communications
  • Leading a team and built up the digital marketing team from scratch including 8 employees, interns, and freshers
  • Social Media, influencer marketing, and political campaigns
  • Business Development and ABM
  • Presales/Upsells/Crosssales
  • Content marketing
  • Campaign- PPC/SOCIAL/SEO/CONTENT/AFFILIATE marketing
  • Branding and positioning
  • Market research- surveys/polls/Facebook surveys
  • Digital Marketing strategy
  • Video marketing strategy
  • Annual Budget preparation
  • Competitive analysis
  • Data analysis and infographic marketing
  • Team and project management
  • Competitive and market intelligence
  • Agency partnership
  • Social and goodwill campaigns
  • Influencer marketing campaigns
  • Community building/ Employer branding / EVP / PR & Events for clients
  • Brand launch and GTM
  • Cobranding
  • Website - ui-ux-landing page
  • WhatsApp- SMS marketing
  • B2B SaaS
  • Fundraising and social cause marketing - social media campaigns , PPC
  • event marketing
  • education promotions , lead generation , branding , content promotions
  • healthcare B2C influencer, social media , video , brand marketing
  • Movie - video , social media marketing
  • Political campaigns on social media
  • SEO /CRO/ Online reputation strategy
  • Business and client review
  • ROI/ROAS strategy
  • Award push /offline marketing
  • Contest/Polls/Surveys/ engagement strategy
  • Viral marketing for events

Geektek

Head of Digital Marketing

Apr 2018Nov 2018 · 7 mos · California, United States

  • Tools: Adexpresso,SemRush,PinGroupie,Adroll,Meetedgar,Sprout,Drip,AdWords Editor,Buzzsumo,Brand24,HARO, Tailwind, Salesforce , Hubspot, Semrush, Deepcrawl, ABM
  • Audiense social media community
  • Key Result Areas:
  • Built Digital Marketing team from scratch and lead a team of 7 to generate 210+ MQLs/month through LinkedIn, PPC, SEO lead and demand generation campaigns.
  • Set up Marketing automation like Marketo, ActiveCampaign, Ad roll, Hubspot that created the sales pipeline of $12.3M
  • Responsible for content strategy , client management , Social media strategy & management , customer success , project roadmap , project planning , client relationship management , global communication , social media brand building , brand promotions , and offline ( tradeshows, event, BTL) marketing of GeekTek
  • Prepared GTM, Promotional strategy, Marketing Budget, Social Media Collaterals to enter into profitable markets like Reno, Nevada
  • Launched Cybersecurity services for the Cannabis industry in Canada and California onboarding 32 clients worth $8.91M ARR
  • Responsible for preparing B2B Marketing Strategy, Editorial & Content calendar, sales marketing roadmap, campaign ad budget,SMART goals, Search & Display Campaigns, On-Page &Content Matrix, Social Media calendar , KPIs,Benchmarking.
  • Reported to CEO/COO and Lead a team of 7 including Social media, SEO , content specialist , PR expert, email marketer and graphics expert
  • Designed PR strategy of GeekTek and executed search engine and social media campaigns.
  • Increased social media traffic by 34%, paid social by 179%, brand mentions by 577%, engagement rate by 76.50%, shares by 723.2%,impressions by 463%, reach 20Mand followers by 68% by Facebook/Twitter/ LI campaigns, content- video & influencer marketing and organic social media
  • Created customer community on social media – SMB/Cloud Tech by using AUDIENSE and increased membership growth by 38% and engagement by 61%
  • Employer branding / EVP / PR & Events
Digital Marketing MediaWeb Marketing StrategyDigital Direct Marketing

Iblesoft inc.

Senior Digital Marketing Manager

Dec 2016Apr 2018 · 1 yr 4 mos · Miami, Florida, United States

  • Role: Senior Marketing Manager for Iblesoft Group of Companies – Iblesoft, Boxon Logistics, and MyOpenConnect, Vivek 360
  • Process: SEO, Social Media, PPC, ABM, CRM, E-commerce, CMS, Online PR, CRO, SEM, Content Marketing, On-Off Page, B2B Product Marketing, PR , Event & Tradeshow Marekting , Employee advocacy, Employer Branding , EVP
  • Tools: StumbleUpon, Reddit, Dig, Lead Page, Sprout, Buzzsumo, Moz, Sprinkler, WP, Curata, Co-schedule, Unbounce , Salesforce, Marketo, SemRush, Ahref, Brand24, mentions,
  • Key Result Areas:
  • o Reported to the CEO of the organization, leading offshore marketing team, coordinating with VP of Sales and VP of Marketing
  • o Set up Digital Marketing Department from scratch and lead team of 7 to market Logistics Products and B2B SaaS solutions to generate $8.2M ARR
  • o Responsible for client management , branding , customer success , client relationship management, project delivery , online-offline marketing( tradeshows/events/ATL/BTL) , brand positioning , business development ,B2B product marketing, cross sell- up sell , and conducting weekly/monthly/quarterly client review meetings.
  • o Prepared Go-To-Market and annual marketing budget to launch B2B SaaS logistics product “Boxon” in Florida that generated $0.9M MRR
  • o Lead offshore Marketing- Mobile App,.Net, PHP, Logistics, and E-commerce division with increase in revenue over +180% quarter
  • o Conducted A/B testing, heat map , video tracking , salesforce , CRM, webinars, lead generation, nurture campaigns ,landing page optimization which resulted in 5x marketing pipeline
  • o Executed Organic Social media and Facebook advert campaign with CTR 1.15% ,CPC $1.25 ,CVR 2.8% ,CPA 55.65, engagement ratio 119.25
  • o Generated $3.9M MQLs by Facebook and LinkedIn Demand and Lead generation campaigns with average CTR 1.15%, CPC $1.25, CVR 2.8%, CPA $ 55.65
  • o Designed PPC Lead generation campaigns which- increased CTR 2. %, reduced CPC to $1.78, increased CVR 2.75% ,CPA$70.68 and increased sales 30%
Market ResearchStrategic Marketing ManagementOperations ManagementAdvertisingCampaign ManagementDigital Marketing

#gethired

Founder & CEO

Nov 2016Present · 9 yrs 6 mos · California, United States · Hybrid

  • Founder & Group CEO | Gethired Global Group | RxGPT | LeadVault | HireX
  • CEO, serial founder, and AI platform builder with 20+ years of experience scaling ventures from 0→1 and 1→N across global markets. Currently leading a portfolio of AI, talent, digital, and consumer businesses operating across 55+ countries with 400+ employees and $11M+ cumulative revenue. 
  • I combine board-level strategy, deep AI architecture understanding, and hands-on execution to build category-defining companies.
  • Current Focus
  • RxGPT Health – Agentic AI healthcare platform (Series A in progress) with enterprise hospital pilots and defined ARR pipeline
  • Gethired Global Group – Multi-entity portfolio across talent, AI, consulting, BPO, wellness, and consumer brands
  • HireX – Agentic AI hiring platform automating end-to-end recruitment lifecycle
  • LeadVault – AI-powered B2B lead intelligence and GTM engine for global markets
  • Portfolio Highlights
  • Built and scaled ventures across:
  • Talent & career platforms (400K+ jobs ecosystem, global community)
  • AI & digital consulting (enterprise GTM, transformation, and AI deployment)
  • Wellness, interiors, and consumer brands (multi-market expansion)
  • Leadership Impact
  • Delivered 30× revenue growth across ventures
  • Built and managed multi-company P&L, capital allocation, and governance
  • Closed 100+ enterprise deals and influenced large-scale transformation programs
  • Led AI platform development (multi-agent systems, RAG, LLM stack) into production
  • Operator DNA
  • Enterprise GTM, ABM/ABX, and scalable revenue systems
  • AI-first product strategy and platform architecture
  • Fundraising, investor relations, and board governance
  • Previously led APAC digital transformation at Cargill ($115B) revenue impact across 17 countries.
  • I build companies where AI, execution, and distribution come together to create measurable business outcomes at scale—and I am actively exploring CEO/Co-founder opportunities in AI-first, global businesses.
Digital Marketing MediaWeb Marketing StrategyDigital Direct Marketing

Cavinkare

Senior E-commerce Digital Marketing Manager

Jun 2016Dec 2016 · 6 mos · Chennai, Tamil Nadu, India

  • Tools: Adexpresso,Twilio,Copyscape, Altop, Majestic SEO, Clearvoice,Nuvi, Pardot,Click Funnels, Facebook advert, Linkedin campaigns, Sproutsocial, Salesforce, Activecampaign, Socedo,Co-Schedule, Marketo
  • Key Result Areas:
  • Maintained relationships with vendors through online support, order entry and fulfillment to include Amazon order processing
  • Executed Go-To-Market, e-commerce marketing strategy of 2 leading brands Nyle&Indica to increase annual Top Line by $3.98M
  • Managed Paid, Natural Search, Online Display Advertising, Comparison Shopping channels, Amazon product listing, and Affiliates
  • Coordinated affiliate, referral, social media programs to spur growth and Increased referral by 75% and visitor traffic by 9%
  • Provided SEO , Social media, daily report,analytics, Keyword ranking report, Traffic analysis report, and Performance analysis report
  • Ensured visibility of brand through BTL,ATL and launched new products with effective promotional strategy
  • Managed Paid, Social media campaigns, Brand awareness on social media, Online Display Advertising, Comparison Shopping channels, Amazon product listing and Affiliates
  • Conducted assessment, credit analysis, ROI and built relationships with vendors to manage all E-commerce technology partners
  • Handled total business portfolio worth INR 10 million and increased customer base by 40% resulting in profit of INR 2 million
  • Redesigned PPC campaigns that increase conversions by 14%, reduced campaign costs by 11% and increased the value of sales by 14%.
  • Increased Facebook impressions and engagements by 440.09% and 1021 %, LinkedIn impressions, and engagements by 18.7% and 222.4% of Cavinkare brands
  • Enhanced the Cavinkare B2B Sellers- Distribution tracking product usage “Xnapp” by 56.2% through effective go-to-market strategy, and promotions.Onboarded retailers , super stockist, distributors to the order tracking Application Xnapp that streamlined supply chain and ordering system.

The heineken company

Marketing and Brand Intern

Apr 2015Jun 2015 · 2 mos · Pune Area, India · On-site

  • United Breweries Ltd is widening its portfolio by introducing new product” Kingfisher Ultra Max”
  • As an intern my responsibilities were as below
  • Assisted with Product launch and Sales & Distribution of Kingfisher “Ultra Max" and conducted competitor analysis, consumer insights survey of “Ultra Max” across Pune city, Lonavla and Pimpri region
  • Designed market channel for distribution of “Ultra Max” over 1537 Retailers, 5 Distributors and monitored primary, secondary sales, channel members, volume and width of distribution during the product launch
  • Prepared branding proposal for 163 retailers and in-shop branding proposal for 64 retailers that helped to achieve 176% increase over planned sales volume, 127% increase over planned width of distribution and 10% market share of Kingfisher “Ultra Max” in 2 months.
  • Analyzed tertiary sales reports , secondary sales reports, competitor’s schemes , target achievement of retailers
  • Designed B2B incentive scheme for 44 retail outlets regarding product launch of “Ultra Max”
  • Coordinated the HQ,Team ,Agencies ,sales, operations and marketing team during the product launch
  • Pioneered the launch of “Kingfisher Ultra Max” in India, conducting the pilot test across Pune and Maharashtra, and leading the surrogate branding efforts including both ATL and BTL promotional schemes.
  • Executed IPL promotional schemes, integrating the product launch with popular events to maximize exposure and engagement

Ge capital

Product Marketing Manager - Australia and New Zealand

Sep 2013Jul 2014 · 10 mos · Australia

  • This project was about promoting in-house B2B product of General Electric ~ "internal Risk database of (IRIS)" through innovative campaigns, marketing automation, LinkedIn Sales Navigator, Marketo, Eloqua, and delivering Data to clients of GE on regular basis.
  • Managed GE's clients from APAC , EMEA , ANZ , conducted weekly/monthly/yearly business review meetings , presented key reports & solutions , delivered marketing solutions , prepared social media & paid campaign strategy , email automations ( marketo/ eloquoa) reports , and B2B product branding solutions
  • Led product marketing and stakeholder management for GE’s ERP product IRIS in the ANZ region.
  • Launched ABM campaigns to target $500M projects on ERP based platform with clients like General Electric Capital America and GE ANZ MONEY
  • Prepared Social Media campaign strategy to promote the B2B product on Linkedin , Twitter and and Generated $82M leads by Linkedin Lead generation ads (reduced CPC 61%), 1013M Engagements by Facebook/Linkedin PPE Ads (reduced CPC 43%), Video views (200K ThruPlays,500k impressions), Traffic(8k and 31k Landing page views), 0.045M leads by Remarketing campaigns (Custom and Lookalike-
  • Interfaced with the clients of General Electric and lead support team of size 50+ through the onsite-offshore model
  • Analyzed client’s requirements, production support issues, enhancement & change requests, incident review, ITSM.
  • Organized SRUM meetings with Development Team, UI Developers, Data Architect Team, Support Team and Clients
  • Translated non-technical requirements to technical terms and discussed with Development team for resolution
  • Liaised with IRIS development team, US/UK/ANZ business units and Data Architecture teams for technical resolution
  • Executed DFP and Google Search Ads to increase portfolio earnings ($500B) by 40%, ROI by 200% and revenue by 127%, tacked 200k data points

Tech mahindra

2 roles

Digital Marketing Executive

Feb 2011Sep 2013 · 2 yrs 7 mos

  • Project Description
  • This project was about designing architecture to generate financial data feeds and posting on the user interface. Phase I dealt with moving the framework from .Net1.0 to 4.0. Phase II was developing new applications, designing UI on Net4.0 to deal with data generation and web hosting. Phase III involved testing, integrating, deploying, releasing and maintaining the project. This project aimed to improve efficiency and reduce operating cost.
  • Responsibilities
  • My Core responsibilities were divided into three parts
  • As digital Marketer:
  • Designed social media strategy , ABM strategy , content promotions on Linkedin , Twitter , Facebook through Campaigns ,created KPI reports on dashboard , video marketing on Linkedin , and B2B social media brand promotions
  • Optimized Linkedin and Adobe Campaigns that generated $620M leads, increased CTR by 128%, engagement rate by 78% and Created campaign reports using Power-BI and Google Dashboard
  • Performed A/B-Testing of campaigns to optimize the performance, improve the engagement and Created Campaigns reports in Excel
  • Increased social media traffic by 34%, paid social by 179%, brand mentions by 577%, engagement rate by 76.50%, shares by 723.2%, impressions by 463%, reach 20Mand followers by 68% by Facebook/LI campaigns, content & influencer marketing, and organic social media
  • Executed Organic Social media and Facebook advert campaign with CTR 1.15%, CPC $1.25, CVR 2.8%, CPA $ 55.65, engagement ratio 119.25
  • As Pre-sales:
  • Coordinated with the internal sales team, support team, service resources to align solutions with client’s requirements.
  • Performed Business research to gather requirements and worked as Pre- Sales engineer to provide solutions to clients
  • As Business Analyst:
  • Analyzed business requirements; prepared documents and workflow; extracted data from sources using SQL scripts; communicated to development teams and resolved ongoing production issues.

Software Trainee

Feb 2011May 2011 · 3 mos

  • Did project on Nursing Station
  • A major healthcare center chain spread across many locations in India has opened a 200-bed hospital in a coastal town in Andhra Pradesh.
  • There are no such health care centers in 200 km radius and thus this center became the main hospital to nearly 7 lakh people in and around that town.
  • There are an outpatient department, inpatient department, nursing stations, central drug stores, diagnostic center, intensive care units, operation theaters, emergency ward, patient room management, staff management .
  • Each department has its own manager and few staff gave to it to manage its operations.
  • Did project on RailwayGeneral Ticketing
  • Normally some public purchase general tickets for commuting in the local trains and some purchase season tickets also, who are regular commuters.
  • Rarely people purchase return tickets also.
  • The Railways department wanted to make a study of the utility of these local trains on a particular route and work-out economics to decide whether to increase the trains in that route as being demanded by the public.
  • The software is to be handled by a single authority.

Education

Harvard Business School Online

MDP — Exercising Leadership

Jul 2023Dec 2023

Yale University

Accelerated Management Program — MBA

Jan 2022Mar 2022

Harvard Business School Online

Program for Leadership Development — Organizational Leadership

Jan 2019Jan 2019

Google Mobile Academy

Google Digital Marketing & E‑Commerce Expert — Advertising

Jan 2017Jan 2019

Xavier Institute of Management(XIM Bhubaneswar)

Master of Business Administration (MBA)

Jan 2014Jan 2016

C.V.Raman College of Engineering

Bachelor of Technology - BTech — Electronics and Telecommunication

Jan 2006Jan 2010

Khaliikote Junior college,Berhempur

12th — Science + Maths Stream

Jan 2003Jan 2005

S S V M, Jeypore

10th — Science

Jan 1998Jan 2003

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