Oct 2024 – Present · 1 yr 8 mos

• Growth Studio helps early stage and high-growth founders scale from $2m to $20m ARR through strategic growth direction and execution.
• We start with deep customer research to build your growth roadmap, then take ownership of implementation—managing your paid acquisition, optimizing conversion funnels, designing growth experiments, and orchestrating your retention strategy.
• Built by operators who've scaled companies to $XXM+ ARR, we provide the strategic leadership of a CMO plus hands-on campaign management, all without the overhead of building an in-house team.

Jan 2024 – Sep 2024 · 8 mos

• Leading all marketing and growth efforts for Prequel.
• We often underestimate what kids can do, but at Prequel, we not only empower them – we are setting a new standard.
• At Prequel, we help 9-18 year olds accomplish what their parents think is impossible.

Apr 2023 – Jan 2024 · 9 mos

• Prequel is a group of EdTech brands that aims to help the world's most ambitious kids learn 21st century skills that prepares them for the new global economy. Our brands include: AlphaX, Beta Camp, and Apollo School.

May 2022 – Present · 4 yrs 1 mo

• I help early-stage startups with acquisition, retention, and monetization strategies to scale to 8-figures.
• If you're a founder, here are some of the areas that I can help your team with:
• Growth Loops
• Acquisition Strategy
• Paid Social
• Lifecycle / Email Marketing
• Customer Research / JTBD development
• Content Marketing
• Conversion Rate Optimization
• Engagement & Retention
• Monetization
• Team building / Hiring
• Some brands I've worked with:
• Kinedu (500 Startups, StartX): Leading early childhood development app that empowers parents with personalized, science-based activities and tracking tools to optimize their baby's cognitive growth.
• Leadsales (StartX, Latitud): B2B sales automation platform that transforms cold leads into warm conversations through intelligent outreach and engagement.
• Terapify (YC, 500 Startups): The leading spanish-speaking mental health platform connecting Latin American users with licensed therapists through online therapy sessions.
• Prequel: Education company building the common core of life skills that schools aren't teaching.
• Curious Cardinals: Online platform connecting high-achieving college students from top universities with K-12 students for personalized mentorship and academic enrichment.
• Huex Labs: Enterprise AI solutions provider automating complex business processes through custom machine learning models.
• Mely AI: AI platform that streamlines customer service operations through intelligent automation.
• Project Life: Women's fertility brand bridging Traditional Chinese Medicine with personalized wellness support.
• Moneypool (500 Startups): Social payments platform making it easy to split bills, gifts, and group expenses in LATAM.
• Bebida Viva: Functional Kombucha beverage brand —think the Poppi of LATAM, blending gut health with lifestyle appeal.
• Aliwell: Tech-forward orthodontic brand making aligners accessible through premium partnerships with dental professionals.

Aug 2021 – Jul 2022 · 11 mos · Los Angeles, California, United States

• Scaling the best ideas from Ad Astra, the school our cofounder started with Elon Musk at SpaceX. Synthesis teaches kids 8 to 14 collaboration, critical thinking, and decision-making skills by challenging them to wrestle with complex simulations of real-world problems.
• As the Director of Marketing I was responsible for setting the strategy and overseeing marketing functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, and product marketing.
• Within 8 months, as a team of 3 in the marketing team, managed to spearhead their growth efforts and scale the number of paying subscribers by 340%

May 2021 – Aug 2021 · 3 mos · Toronto, Ontario, Canada

• YSpace is York University’s entrepreneurship hub creating positive change by fostering a community of innovators, entrepreneurs, and changemakers.
• As a Growth Consultant, I provided strategic and tactical guidance to specifically assigned ventures on their user and revenue development goals.
• Two of the companies I mentored, ended as the top 5 finalists on YSpace Tech Accelerator Demo Day.
• Huex Labs - developed AIDA, a voice-enabled conversational AI to enable food chains and brands to better serve their customers in live business environments.
• Mely AI - an enterprise AI-powered solution, with a proprietary technology to extract key information from complex documents and specialized in Supply Chain and Logistics.

Nov 2019 – Aug 2021 · 1 yr 9 mos

• Kinedu's mission is to unleash early childhood development at scale by fostering quality learning experiences at home, school, and everywhere in between.
• Trusted by more than 8MM parents worldwide, Kinedu's iOS and Android app is available in 3 languages (English, Spanish, and Portuguese) and provides personalized, engaging video-based developmental activities for children under the age of 4.
• Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.
• Responsible for all consumer growth-related functions including user acquisition, customer LTV through communication strategies, lifecycle engagement campaigns, conversion efforts, product marketing, partnerships, and pricing.

Jul 2014 – Nov 2019 · 5 yrs 4 mos

• Joined Kinedu in early 2014 as the 1st marketing hire and employee #4.
• Define marketing objectives and strategies to support the company’s goals.
• Plan and execute marketing, email, and social media, and user acquisition campaigns
• Design, build and maintain social media presence and community management
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Analyze user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
• Identify trends to optimize spend and performance
• Design and implement new growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with Product and Design teams to optimize user experience and increase conversion rates
• Customer insights, and feedback loops

Mar 2014 – Jul 2014 · 4 mos