Jan 2021 – Jun 2023 · 2 yrs 5 mos · Colombo, Western Province, Sri Lanka · Remote

• Initiative Founding & Impact
• Co-founded Sri Lanka's first national open-source design system for government digital services, partnering with ICTA to deliver potential cost savings in the millions by eliminating vendor dependencies
• Scaled from 4 founding members to 100+ volunteers (frontend, UX/UI, QA, BA, CMS experts, software architects) through strategic networking and community activation
• Secured private sector sponsorship for kick-off event through personal contacts, launching with zero government funding
• Technical Leadership
• Architected complete design system with 50+ accessible components built on Bootstrap, delivering production-ready WordPress library with Joomla and Drupal expansion in progress
• Established technical governance using GitHub and Kanban boards, enabling coordinated development across 100+ distributed contributors
• Defined design tokens, documentation standards, and contribution guidelines for consistent quality
• Community & Program Management
• Organised founding meetup with 30+ attendees, transitioning to virtual collaboration via Google Meet for sustained engagement
• Recruited top-tier technical talent through personal network without recruitment budget
• Served as product owner managing roadmap, sprint planning, and delivery—committing weekends and evenings beyond seasonal role
• Stakeholder Relations
• Served as bridge between ICTA and technical community, translating policy requirements into technical specifications
• Represented initiative as public speaker at community events, building credibility and volunteer engagement
• Ux & Design Systems
• Conducted research across government agencies, developing personas and user flows for diverse Sri Lankan populations
• Led cross-functional design sessions ensuring accessibility and cultural relevance
• Created comprehensive documentation guiding distributed volunteer contributions
• Project paused due to organisational restructuring—delivered production-ready library with documented roadmap

Oct 2020 – Sep 2023 · 2 yrs 11 mos

• Client Delivery & Retention
• Led UX strategy and delivery for 3 major clients across finTech, healthcare, and propTech sectors, managing 6-8 month phased engagements with 100% client retention - all Phase 1 clients continued to
• Phase 2 based on delivery quality and stakeholder trust
• Earned public testimonials that directly generated 3+ referral clients, demonstrating measurable business development impact beyond design execution
• Managed team of 3+ UX designers while collaborating with client in-house teams, ensuring seamless knowledge transfer and long-term product sustainability
• Strategic Consulting & Pre-Sales
• Contributed to 5+ pre-sale opportunities through workshop facilitation, rapid prototyping, and scoping/estimation - achieving 80% win rate and securing new business for the agency
• Facilitated stakeholder alignment workshops with C-level executives, translating ambiguous briefs into actionable UX strategies within 2-week sprint cycles
• Built consultative client relationships that positioned agency as strategic partner rather than vendor executor
• Design Systems & Scalability
• Built design libraries from scratch for clients lacking design infrastructure, creating 50+ reusable components in Figma that enabled post-engagement velocity and consistency
• Established design governance and handoff documentation, reducing client dependency and empowering internal teams
• Research & Rapid Validation
• Executed high-velocity user research (interviews, usability testing, journey mapping) within compressed timelines, delivering actionable insights that informed product roadmaps across 3 industries
• Validated concepts through iterative prototyping, de-risking investment and reducing development waste
• Leadership & Standards
• Defined UX/UI standards and best practices across, improving delivery consistency
• Presented design rationale to executive stakeholders, securing buy-in for strategic recommendations

Oct 2017 – Nov 2023 · 6 yrs 1 mo

• Product Strategy & Requirements
• Partnered with product managers to translate business objectives into user-centered design solutions, defining product requirements that balanced user needs with technical feasibility across 10+ digital products
• Bridged communication between technical and non-technical stakeholders, creating documentation that aligned cross-functional teams on shared product vision and delivery milestones
• Design Leadership & Execution
• Led end-to-end design for complex digital products from concept to launch, creating wireframes, interaction models, and high-fidelity prototypes that improved usability and reduced user friction
• Established repeatable design processes that accelerated project timelines while maintaining quality standards across concurrent initiatives
• Designed intuitive user experiences for diverse user groups, simplifying complex workflows into accessible interfaces
• Team Development & Mentorship
• Mentored 3+ junior designers, providing hands-on coaching through design critiques, portfolio development, and skill-building sessions that accelerated their progression to mid-level roles
• Created mentorship framework that fostered designer growth and improved team capability, resulting in stronger design output and reduced dependency on external resources
• Collaboration & Delivery
• Worked closely with engineering teams to ensure design feasibility and smooth handoff, maintaining design integrity through implementation
• Delivered consistent, on-time project completion across multiple concurrent workstreams while adapting to evolving product priorities

Sep 2019 – Mar 2021 · 1 yr 6 mos · Ipswich, England, United Kingdom · On-site

• Product Specialisation
• Designed and developed SaaS platform for BIDs (Business Improvement Districts), DMOs (Destination Marketing Organisations), shopping centers, and leisure/retail destinations—serving unique multi-stakeholder user needs
• Built functional prototypes that bridged design and development, enabling rapid validation and stakeholder buy-in before full engineering investment
• Full-Stack UX Development
• Executed end-to-end workflow from UX research and wireframing through production-ready frontend code (HTML, SCSS, JavaScript, jQuery, Bootstrap)
• Developed reusable component libraries within CraftCMS using Twig templating, ensuring design consistency and development efficiency across client implementations
• Translated design specifications into pixel-perfect, responsive interfaces that maintained design integrity across devices and browsers
• Rapid Prototyping & Validation
• Created high-fidelity interactive prototypes using InVision and custom code, enabling user testing and iteration before committing to full development cycles
• Reduced design-to-development friction by building prototypes that served as both validation tools and implementation references for engineering teams
• Technical Collaboration
• Collaborated with backend developers to integrate frontend components with CraftCMS architecture, ensuring seamless data flow and optimal performance
• Established frontend standards and documentation that enabled scalability across multiple destination clients with varying brand requirements
• Unique hybrid role combining UX design expertise with hands-on frontend development—eliminating traditional designer-developer handoff inefficiencies

Feb 2019 – Mar 2021 · 2 yrs 1 mo · Greater Ipswich Area · On-site

• Strategic Product Development
• Contributed to company-wide strategic planning sessions, shaping product roadmap and software project direction for place marketing platform serving destinations, DMOs, and stakeholders
• Delivered "ruthless simplicity" in complex digital ecosystems—translating multi-stakeholder requirements into intuitive user experiences that balanced visitor needs with organisational goals
• Agile Collaboration & Cross-Functional Leadership
• Collaborated within agile project teams across product, engineering, and business functions, ensuring alignment between user research insights and technical implementation
• Facilitated workshops with key stakeholders to gather requirements, drive consensus, and define product direction—documenting outcomes with clarity and visual appeal
• User Research & Insights
• Planned and executed user research initiatives, analysing and synthesising findings into actionable recommendations for product teams
• Prepared and delivered research presentations tailored to diverse audiences—from technical teams to executive stakeholders—making complex insights accessible and actionable
• Created compelling research artifacts (plans, findings, leave-behinds) that influenced strategic decisions and product priorities
• Stakeholder Communication
• Translated technical complexity into clear narratives for non-technical stakeholders, building trust and alignment across organisational levels
• Documented and communicated research outcomes, design rationale, and technical decisions in visually engaging formats
• Hybrid role combining strategic research, stakeholder facilitation, UX design, and hands-on frontend development for place marketing SaaS platform

Sep 2014 – Sep 2017 · 3 yrs · Colombo · On-site

• Government Sector Expertise
• Led UX design for UK government departments including Department for Education, Department of Justice, and Department for Digital, Culture, Media & Sport—delivering citizen-focused digital services using GDS (Government Digital Service) standards
• Collaborated with multidisciplinary teams and client in-house designers to define end-to-end user experiences for complex government services serving millions of UK citizens
• Managed stakeholder relationships across government agencies, translating policy requirements into user-centered solutions
• User Research & Insights
• Planned and executed user research throughout the UK using contextual inquiry, interviews, and usability testing to inform design for critical public services
• Analysed quantitative and qualitative data to create personas, user journeys, value propositions, and information architectures balancing citizen needs with government objectives
• Presented research findings and recommendations to product owners and decision-makers, securing buy-in for user-centered approaches
• Design Systems & Prototyping
• Built Sketch design systems and component libraries ensuring consistency across government digital services and enabling scalable workflows
• Created prototypes from low-fidelity sketches to fully interactive high-fidelity prototypes using InVision for stakeholder review and user validation
• Conducted usability lab testing, iterating designs based on feedback to optimise task completion and accessibility
• Agile Delivery & Technical Skills
• Worked within agile teams to improve functionality while bridging user needs and business goals through iterative design cycles
• Developed frontend code (HTML, SCSS, JavaScript, jQuery, Angular) to build functional prototypes and collaborate with engineering teams
• Led UX for UK government digital services, applying GDS standards to deliver accessible, citizen-focused experiences

Jan 2013 – Sep 2014 · 1 yr 8 mos

• Maintain W3C web standard, accessibility and usability. Usability testing for Responsive Web Design and Interactive Prototyping.
• Take ownership of component design, development and maintenance.
• Responsible for code reviews and technical quality standards within the project team
• Carry out meticulous automated unit tests to ensure a high-quality deliverable into QA
• Assist in defining structured practices, especially in source code management, build and release management.
• Estimating the scale and complexity of user interface development tasks and providing accurate estimates for the completion of tasks.
• Ensure SEO, Performance has met the rules.
• Participate in Usability reviews and lead improvements in the front end design.

Apr 2010 – Jan 2013 · 2 yrs 9 mos

• Develop web interfaces and components by utilizing advanced skills and experience in web UI and application development, markup languages xHTML, CSS and client-side JavaScript and jQuery languages.
• Participate in all phases of development from definition and design through implementation, debugging, testing and deployment to ensure all work is to the highest standards.
• Collaborate with designers, developer peers, business analysts, software engineers and software architects to appropriately address application architecture and divisions of responsibility between client-side and server-side technologies.
• Take ownership of all assigned tasks to meet all project needs, including working with team members to deliver projects on time and on budget.
• Act as a primary stakeholder in any phase of the development project.

Feb 2009 – Apr 2010 · 1 yr 2 mos

• Create & Maintain UI Framework which easier to used by developers.
• Front-end development by using jquery and jquery template.
• Design, develop and customize UI Plug-ins which compatible for all browsers.
• Analysis requirement, design and develop rich user interfaces and provide estimation for UI tasks and developments.
• Follow and review the W3C standards for all audience.
• Social media integration and SEO.

Apr 2012 – Mar 2013 · 11 mos · London Area, United Kingdom

• Client facing and requirement gathering,
• Hands on experiences in in HTML, CSS and CSS3 and JavaScript
• Expert in SEO enable, accessible, validated, mobile optimized, semantic, pixel-perfect cross-browser compatible cording (W3C validation, SEO, A and AA compliance accessibility with screen readers and keyboards, reusable CSS and grouping, media queries, JavaScript and jQuery debugging, best practise methodologies for both usability and performance)
• Good knowledge in mobile related front-end development (touch events) and Modenizr
• Adequate skills in responsive design and the framework
• Good knowledge in customizing jQuery plugins and optimizing
• Take ownership of all assigned tasks to meet all project needs, including working with team members to deliver projects on time.

Oct 2008 – Nov 2008 · 1 mo · Sri Lanka

• Business Problem: As a vendor to Oracle Corporation, Aeturnum is instrumental in
• developing its current and next-generation Self-Service applications and products.
• In addition, Aeturnum offers Oracle-based Business Intelligence and Data
• Warehousing services and solutions
• Environment: xHMTL, CSS, AJAX, JavaScript, Photoshop, Flash, PHP, MySQL,
• Apache
• Project Role: Engineer UI
• 5 of 9
• · User Interface
• · Defect Fixing
• · User Customization
• · Search engine optimization

Apr 2008 – Dec 2008 · 8 mos · Sri Lanka

• Corporate Communication - Creative Newsletters, News updates, all event and functions of the Aeturnum,
• Engineer Specialist UI - Maintaining corporate web portal, UI Engineering works of Applications.

Mar 2005 – Apr 2008 · 3 yrs 1 mo · Kelaniya

• Created team to vision of the project objectives, Motivate and inspire team members, Coach and help develop team members, Facilitate problem solving and collaboration, Encourage creativity, risk-taking, and constant improvement, Provide status reporting of team activities against the program plan or schedule, Provide guidance to the team based on management direction, Estimation and Project ownership.

Jan 2005 – Jan 2010 · 5 yrs · Kiribathgoda, Sri Lanka

• Roles & Responsibilities:
• 1. Setting and marking of tests and examination papers;
• 2. Course research and development;
• 3. Preparation, teaching, examining, administrative and other duties as required by the Head of Department;
• 4. Produce, file and distribute course notes, worksheets and summaries according to policies and procedures;
• 5. Dealing with student needs (Academic)
• 6. Workshops and project

Jan 2004 – Mar 2005 · 1 yr 2 mos

• Roles & Responsibilities:
• 1. Setting and marking of tests and examination papers;
• 2. Course research and development;
• 3. Preparation, teaching, examining, administrative and other duties as required by the Head of Department;
• 4. Produce, file and distribute course notes, worksheets and summaries according to policies and procedures;
• 5. Dealing with student needs (Academic)
• 6. Workshops and project

Oct 2002 – Jun 2004 · 1 yr 8 mos

• Roles & Responsibilities:
• 1. Setting and marking of tests and examination papers;
• 2. Course research and development;
• 3. Preparation, teaching, examining, administrative and other duties as required by the Head of Department;
• 4. Produce, file and distribute course notes, worksheets and summaries according to policies and procedures;
• 5. Dealing with student needs (Academic)
• 6. Workshops and project