Sami Hashem — Co-Founder

Initiate award winning branding and advertising campaigns. Ultimately, leave my finger prints with our clients on my journey to reach point (b) in my career path. Started my journey in Fine Art as Graphic Design student in Philadelphia University, During the educational years, with a part time job and participating in art galleries. After graduation I managed to distinguish a career path in branding and innovation on both sides of the agency/client relationship and explored many positions in the creative team, I worked for local and international advertising agencies serving various clients from different sectors. In the past few years and was strongly involved in Operation, ﬁnance management and Account Direction as well as creating more market and services opportunities for the company I establishing, I managed to create my own branding boutique agency, SIMSIM Branding was my main concern which I was able to attract clients in verses businesses specialized in trans-creation for international brands and adapting it to the Mena markets. In IAMS and as a Deputy Managing Director I initiated with the team of fifteen employees to gain six months of growth which led to a billing reached 1 million Dolor, inspired the sales team to each their maximum effort supported Media department in buying and strategic planning, operating the workﬂow to stream with market needs, as well as being involved in correspondence and negotiating with international media publishers around the world for international clients. Specialties: Branding, Advertising, Media & Ambient activation.

Stackforce AI infers this person is a seasoned expert in Advertising and Branding with a strong focus on client management.

Experience: 24 yrs 7 mos

Skills

Branding
Advertising
Media Planning
Sales Strategy
Outdoor Advertising
Media Activation
Creative Development
Client Management
Marketing Communication
Creative Execution
Marketing
Animation

Career Highlights

Established a successful branding agency.
Led a team to achieve significant revenue growth.
Executed high-impact advertising campaigns for major clients.

Work Experience

International Advertising Media Services

Deputy Managing Director (1 yr 4 mos)

AdEffect

Business Director - AdEffect UAE (4 yrs 11 mos)

SIMSIM design & marketing

Creative Director- Partner (20 yrs 5 mos)

Memac Ogilvy & Mather

Sr. Art Director (3 yrs 7 mos)

Abdelhadi Advertising

Art Director (1 yr)

JMCC/ Tamweelcom

Graphic Designer (2 yrs)

Menhaj.com

Flash animator and colorist (1 yr)

Education

B.A. Graphic Design at Philadelphia University

Sami Hashem

Co-Founder

United Arab Emirates24 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Established a successful branding agency.
Led a team to achieve significant revenue growth.
Executed high-impact advertising campaigns for major clients.

Stackforce AI infers this person is a seasoned expert in Advertising and Branding with a strong focus on client management.

Contact

Skills

Core Skills

BrandingAdvertisingMedia PlanningSales StrategyOutdoor AdvertisingMedia ActivationCreative DevelopmentClient ManagementMarketing CommunicationCreative ExecutionMarketingAnimation

Other Skills

Account ManagementArt DirectionBrand ArchitectureBrand ManagementBranding & IdentityBranding GuidelinesCRMCharacter DevelopmentClient NegotiationClient PitchesClient RelationsConcept DevelopmentContent StrategyCopywritingCorporate Branding

About

Experience

24 yrs 7 mos

Total Experience

4 yrs 10 mos

Average Tenure

20 yrs 5 mos

Current Experience

International advertising media services

Deputy Managing Director

Jul 2013 – Nov 2014 · 1 yr 4 mos · United Arab Emirates, Dubai

o Managed 15 employee in a team of all departments.
o Creating new solutions and managing the workﬂow.
o Communicating with international medias around the world in overseas and complex markets with a good connection in Yemen, Sudan, Iraq, South Africa, china, India, Turkey, UK, USA and Russia
o Media preventative in niche markets such: Food manufacturing, Water, Metal, concrete and Oil and Gas.
o Managed to grow company billing AED 3 million extra.

Team ManagementMedia PlanningSales StrategyClient Negotiation

Adeffect

Business Director - AdEffect UAE

Jun 2008 – May 2013 · 4 yrs 11 mos · United Arab Emirates

o Established, planned and grew two branches of Lebanese-headquartered media ﬁrm Advertising Effect;
o Focusing on outdoor advertising, media activation and digital solutions for our clients;
o Grew Advertising Effect’s outdoor business and services to cater both media buying units and direct to key clients;
o Executed campaigns for clients such as Unilever, Zain Telecom, Du, and P&G.

Outdoor AdvertisingMedia ActivationDigital Solutions

Simsim design & marketing

Creative Director- Partner

Jan 2006 – Present · 20 yrs 5 mos · Dubai & Amman

o Established and managed Ad|E SIMSIM Branding agency.
o Oversaw all the account management and worked closely with clients to ensure satisfaction for the agency’s work;
o Developed the product portfolio to include a diverse range of branding, event management and production services including branding, advertising and event management (PR).
o SIMSIM Branding has won a diverse range of clients include AIMS Holding, Maharat Facility Management, AlBazie Group, Grameen-Jameel, TransMak, Absheron Group, Cesare Paciotti, Coffeol, Moquet, Givori, Alserkal Group, Johnson and Johnson, Grand Stores Digital, Injaz/USAID, Chili’s, 4D Galeteria, Olive tree residence, Energy Outdoor Advertising, Masader IT Solutions, Philadelphia University, Ipsos and Amman Academy.
o Managing client accounts and setting up their brand visual and brand communication guidelines.

BrandingAdvertisingAccount ManagementEvent ManagementClient Relations

Memac ogilvy & mather

Sr. Art Director

Nov 2005 – Jun 2009 · 3 yrs 7 mos · Jordan

o Working under the regional creative director I headed up the creative 8 team in Jordan and oversaw all client branding and marketing in the Jordanian market;
o Led client pitches, and managed all creative development work for clients;
o Developed ATL and BTL concepts, and drove adoption/promotion of digital media concepts for/to clients.
o Creative support to client: LG, Coca-Cola, Al-Watanieh, HSBC, J&J, US-Rice, Huggies, Kotex, H&S and Arab Bank.

Creative DevelopmentClient PitchesDigital Media ConceptsClient Management

Abdelhadi advertising

Art Director

Jan 2004 – Jan 2005 · 1 yr · Jordan

o Managed all creative and written marketing communication for clients at one of Jordan’s largest independent advertising agencies;
o Executed with a team of 8 all BTL and ATL advertising – primary focus on B2C;
o Managed in-house publications including Jordan’s Today Magazine. Responsibilities included overseeing layout, design, all illustrations and typography.

Marketing CommunicationCreative ExecutionPublication Management

Jmcc/ tamweelcom

Graphic Designer

Jan 2002 – Jan 2004 · 2 yrs · Jordan

o Employed to revamp the Jordan Micro Credit Company (JMCC) brand;
o Designed the branding guidelines, developed all the marketing collateral for the company
o Designed and copy-edited the company’s monthly newsletter, the Jordan Sun in Arabic and English languages;
o Managed the company’s marketing and public relations campaigns in the Jordanian market.

Branding GuidelinesMarketing CollateralPublic RelationsBrandingMarketing

Menhaj.com

Flash animator and colorist

Jan 2001 – Jan 2002 · 1 yr · Amman, Jordan

o Developed characters and background creation for menhaj.com, the ﬁrst school e-learning site in Jordan serving
o Jordan and GCC animated school lessons for all stages;
o Produced ﬂash animation for the site Targeting school students in several subjects;
o Created all storyboard concepts and was the lead cartoon color stylist.

Flash AnimationCharacter DevelopmentAnimation