Samiksha Arora

Business Development Executive

Gurgaon, Haryana, India2 yrs 6 mos experience
AI Enabled

Key Highlights

  • 7+ years of experience in impactful marketing campaigns.
  • Expertise in AI-driven tools for product marketing.
  • Proven track record with 200+ brands and personalities.
Stackforce AI infers this person is a Marketing Professional with expertise in Digital Strategy and AI-driven Product Management.

Contact

Skills

Other Skills

Agentic AIAnalytical SkillsBranding & IdentityContent ManagementContent MarketingContent PlanningCopy EditingCopywritingCorporate CommunicationsCreative StrategyCustomer ServiceDigital MediaEmail MarketingEvent PlanningGenerative AI

About

I’m Samiksha Arora — a marketing professional with 7+ years of experience in branding, celebrity management, influencer marketing, and digital strategy. Throughout my career, I’ve had the opportunity to work with 200+ brands and personalities including Amazon Prime, Apple, New Balance, Converse, Forest Essentials, Rajasthan Tourism, VLCC, and more — crafting and executing comprehensive, impact-driven campaigns that enhance brand visibility, foster community building, and drive measurable growth. With a Bachelor’s in English Literature, an MBA from Jaipur National University, and a certification in Digital Marketing & Communication from MICA, I am now also pursuing Product Management from BITS Pilani (BITSoM) in Generative & Agentic AI Product Management. With my strong marketing background and extensive skills in AI-driven tools and technologies, my expertise as a Product Marketing Manager lies in delivering impact-driven results, where marketing strategy, analytics, and product innovation intersect. 💡 Technical Expertise Tools: Figma | Jira | Aha | Asana | HubSpot | Google Analytics | Power BI | Fanpage Karma | Meltwater | Slack | ChatGPT-5 Digital Marketing: SEO | Google Ads | Meta Ads (Facebook & Instagram) | LinkedIn Ads | YouTube Ads | Wordpress Content & Community: Content Strategy | Community Building | Influencer & Celebrity Management | Campaign Development Research & Analytics: Data Interpretation | User Insights | Performance Metrics | 💼 Professional Strengths - Building impact-driven campaigns that blend creativity with data - Driving brand visibility and community engagement - Using analytics & user-generated data for strategy optimization - Managing collaborations with influencers, celebrities, and startups - Leading cross-functional projects in fast-paced environments With 7+ years of diverse experience, I believe it’s not just my work that speaks — it’s my continuous learning, adaptability, and ability to drive scalable growth. My career path now integrates marketing leadership and AI-driven product management, enabling me to build tech-enabled strategies that create meaningful consumer experiences and measurable business impact. 📩 Let’s connect: sam.arora1801@gmail.com

Experience

2 yrs 6 mos
Total Experience
6 mos
Average Tenure
--
Current Experience

Lyxel&flamingo (l&f)

Sr. Market Analyst & Brand Strategist

Apr 2023Aug 2023 · 4 mos · Gurugram, Haryana, India · On-site

Silverpush

Assistant Manager

Sep 2022Mar 2023 · 6 mos · Gurugram, Haryana, India

Adglobal360

Assistant Manager

Nov 2021Sep 2022 · 10 mos

Bella vita

Content Manager

Jan 2021Aug 2021 · 7 mos · Gurugram, Haryana, India · On-site

Collegedunia study abroad

Content Writer

Nov 2019Mar 2020 · 4 mos · Gurugram, Haryana, India · On-site

Education

MICA | The School of Ideas

Advanced Certificate — Digital Marketing & Communications

May 2024Jun 2025

Jaipur National University

Master of Business Administration - MBA — Marketing and Product Management

Jan 2019Jan 2021

University of Rajasthan

Bachelor of Arts

Jan 2015Jan 2018

Maharani Gayatri Devi Girls'​ School

High School Diploma — Humanities/Humanistic Studies

Jan 2015Present

BITSoM - BITS School of Management

Product Management with Generative & Agentic AI

Sep 2025Present

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